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Penn State’S

  1. 1. Penn State’s China Opportunities
  2. 2. Contents <ul><li>China Overview </li></ul><ul><li>Recruiting from China </li></ul><ul><li>Programs in China </li></ul><ul><li>Pennsylvania in China </li></ul>
  3. 3. <ul><li>China Overview </li></ul>
  4. 4. China’s Education Market <ul><li>General Facts 2007 </li></ul><ul><li>Post-graduate enrollment was 1.1 million, with 400,000 new students and 260,000 graduates. </li></ul><ul><li>Undergraduate enrollment was 17.39 million, with 5.4 million new students and 3.77 million graduates. </li></ul><ul><li>Vocational schools had 18.09 million enrolled students, including 7.41 million new entrants and 4.76 million graduates. </li></ul><ul><li>High schools had 25.15 million enrolled students, including 8.71 million new entrants and 7.27 million graduates. </li></ul>
  5. 5. China University Rankings, 2008 For the full list of Chinese University Ranking, please click China Education Center, 2008 Methodology 1) Government recognition 2) Research 3) Faculty 4) Program 5) Student 6) Reputation Sichuan University Renmin University Jilin University Wuhan University Jiao Tong University Nanjing University Zhejiang University Fudan University Tsinghua University Peking University University Chengdu, Sichuan Beijing Changchun, Jilin Wuhan, Hubei Shanghai Nanjing Hangzhou Shanghai Beijing Beijing Location 10 9 8 7 6 5 4 3 2 1 Rank
  6. 6. Chinese Students in the US <ul><li>There are currently over 60,000 Chinese students studying in the US, the 2nd-highest of any country after India. </li></ul><ul><li>China sends 134,000 students abroad annually, more than any other nation, and increased by 11% since 2003. </li></ul><ul><li>80% of Chinese students abroad pay they own way, according to Chinese MOE. </li></ul><ul><li>Chinese students have a 50% rate of choosing to live in their country of study abroad. </li></ul><ul><li>The US is currently the Number-1 destination for Chinese students, but is facing rising competition from UK, Australia, and Canada. </li></ul><ul><li>China has over 20 million students studying in universities at present with a gross college enrollment rate of 19 percent. In 2006, a record high of 9.5 million people have applied for college in China. </li></ul><ul><li>82% of Chinese students studying in the US are post-graduate students, while undergraduates abroad have increased at an annual rate of 40% over the past three years. </li></ul>
  7. 7. Foreign Students in China <ul><li>1,10,000 students from 169 countries study in China every year </li></ul><ul><li>Over 300 Chinese universities encourage International students to come to China and study for graduate degrees. </li></ul>
  8. 8. <ul><li>Recruiting from China </li></ul>
  9. 9. What Attracts Chinese Students? <ul><li>Well-known colleges and universities have greater name recognition and require less-motivated student recruiting programs </li></ul><ul><li>However, this is not the case for the majority of U.S. universities and colleges in China </li></ul><ul><li>In a brand-conscious market, less well-known schools must implement active and strategic recruitment programs to establish credibility in China’s increasingly savvy education market </li></ul>
  10. 10. How To Recruit Chinese Students <ul><li>Enhance University Brand in China market </li></ul><ul><li>To enhance its brand in the China market, Penn State University will need to continue to promote its image by participating in education events, branding through media and local partners, and distributing information to the press. </li></ul><ul><li>Direct Recruitment via Education Fairs </li></ul><ul><ul><li>International and Domestic Education Fairs </li></ul></ul><ul><ul><li>Targeted Market Segments </li></ul></ul><ul><ul><li>Undergraduate Versus Graduate Students. </li></ul></ul>
  11. 11. <ul><li>Recruit via Partner Organization </li></ul><ul><li>Foreign universities a magnet for Chinese students </li></ul><ul><li>Cottage industry of agencies has developed </li></ul><ul><li>Chinese government has moved to license such companies. </li></ul><ul><li>Recruit into 1-2-1 Programs </li></ul><ul><li>Offer Chinese students a two-year study abroad option for undergraduates </li></ul><ul><li>Summer / Winter High School Level Programs </li></ul><ul><li>English language - very popular </li></ul><ul><li>Living and exploring the U.S </li></ul>How To Recruit Chinese Students
  12. 12. <ul><li>Programs in China </li></ul>
  13. 13. <ul><ul><li>University of Maryland </li></ul></ul><ul><ul><ul><li>EMBA Program </li></ul></ul></ul><ul><ul><ul><li>18 months, 4 days per month – classes in English, US teachers </li></ul></ul></ul><ul><ul><ul><li>$43,000 full program </li></ul></ul></ul><ul><ul><ul><li>Partner with Maryland Center China </li></ul></ul></ul><ul><ul><ul><li>175 grads since 2003 </li></ul></ul></ul><ul><ul><ul><li>Http: </li></ul></ul></ul>Competitors in China
  14. 14. <ul><ul><li>NYU (Study Abroad Center) </li></ul></ul><ul><ul><ul><li>Shanghai university partnership (ECNU) – local teachers </li></ul></ul></ul><ul><ul><ul><li>Housing with local university </li></ul></ul></ul><ul><ul><ul><li>Language, business, literature, history, journalism </li></ul></ul></ul><ul><ul><ul><li>1 Semester Tuition and Lodging $21,242 - $22,092 </li></ul></ul></ul><ul><ul><ul><li>25 students per semester </li></ul></ul></ul>Competitors in China
  15. 15. <ul><ul><li>Temple University (Special Degree) </li></ul></ul><ul><ul><ul><li>Master of Law (LLM) Program in Beijing for Chinese students </li></ul></ul></ul><ul><ul><ul><li>15 month full-time program – classes in English, US teachers </li></ul></ul></ul><ul><ul><ul><li>Partner with Tsinghua University </li></ul></ul></ul><ul><ul><ul><li>$20,000 for total program (housing excluded) </li></ul></ul></ul><ul><ul><ul><li>300 grads since 1999 </li></ul></ul></ul><ul><ul><ul><li>Http: </li></ul></ul></ul>Competitors in China
  16. 16. <ul><ul><li>Kansas State University (China Office) </li></ul></ul><ul><ul><ul><li>Set up China Office in Beijing </li></ul></ul></ul><ul><ul><ul><li>Help Chinese students apply Kansas State University, including translate documents </li></ul></ul></ul><ul><ul><ul><li>Special Program for students who have no TOFEL score </li></ul></ul></ul><ul><ul><ul><li>Fast track in enrollment </li></ul></ul></ul><ul><ul><ul><li>Visa assistance </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>Competitors in China
  17. 17. Institutional Exchange in China <ul><li>Institutions of higher learning in China have been conducting a variety of exchanges and cooperation with their counterparts in the US . Some universities are able to recruit Chinese students via their partner schools agreements in China. </li></ul><ul><li>After 1 or 2 years of study in China, the students will transfer to the US partner school to continue their study towards a bachelor or master's degree. </li></ul>Ningbo Institute of Technology, Zhejiang University University of Indianapolis , USA Wenzhou Medical Institution The New England College of Optometry , USA Zhejiang Sci-Tech University Fashion Institute of Technology, SUNY,USA Shanghai University of Engineering Science Lawrence Technological University University of International Business and Economics Wright State University China Partner School US School
  18. 18. <ul><li>Pennsylvania in China </li></ul>
  19. 19. Pennsylvania Center China <ul><li>Structure </li></ul><ul><ul><li>Sponsored by the PA Department of Community and Economic Development </li></ul></ul><ul><ul><li>Collaboration with private-sector members of the PA business community </li></ul></ul><ul><ul><li>Help PA companies penetrate Chinese market </li></ul></ul><ul><ul><li>Experts promoting U.S. business interest in China successfully for over a decade </li></ul></ul>
  20. 20. PAC Products <ul><li>University Marketing / Branding </li></ul><ul><li>Participate in education fairs </li></ul><ul><li>Branding through media and local partners </li></ul><ul><li>Distributing information media </li></ul>
  21. 21. PAC Products <ul><li>Working with Chinese Student Recruiters </li></ul><ul><li>Partner with local universities or recruitment/overseas advising centers. </li></ul><ul><li>The Chinese government licenses recruitment agencies to assist schools to connect with students. </li></ul><ul><li>Agencies provide information on foreign universities and offer guidance to students with assessment tests, school application materials, and passport/visa procedures. </li></ul><ul><li>Some also serve as an active recruitment agent exclusively promoting one university </li></ul>
  22. 22. PAC Products <ul><li>Learning Chinese for Foreigners </li></ul><ul><li>Many Mandarin schools in China </li></ul><ul><li>Many of these schools are run and operated by non-Chinese. </li></ul><ul><li>Many local Chinese schools and universities also offer language courses. </li></ul>
  23. 23. PAC Products <ul><li>Student Trips </li></ul><ul><li>Learn how multinational companies grow in China, </li></ul><ul><li>How local Chinese companies do business in China. </li></ul><ul><li>Visit companies, cultural sites, historical sites </li></ul><ul><li>Logistic support - accommodations, flights, pickups </li></ul><ul><li>Translation support - staff accompaniment </li></ul><ul><li>Beijing, Shanghai, Hong Kong, Suzhou, Hangzhou, more </li></ul>
  24. 24. PAC Products <ul><li>Executive Training </li></ul><ul><ul><li>Degree program </li></ul></ul><ul><ul><ul><li>18-month Program </li></ul></ul></ul><ul><ul><li>Certificate program </li></ul></ul><ul><ul><ul><li>5-Day </li></ul></ul></ul><ul><ul><ul><li>1-Month </li></ul></ul></ul><ul><ul><ul><li>2-Week </li></ul></ul></ul><ul><ul><ul><li>Other </li></ul></ul></ul><ul><ul><li>Logistics </li></ul></ul><ul><ul><ul><li>Admin, admission, recruitment, marketing, facilities </li></ul></ul></ul>
  25. 25. PAC Products <ul><li>Study Abroad Center </li></ul><ul><ul><li>Establish the PSU Shanghai Campus </li></ul></ul><ul><ul><li>Partner with Chinese university for dorms, classrooms, lecturers </li></ul></ul><ul><ul><li>Credited classes for PSU students, non-PSU students may transfer </li></ul></ul><ul><ul><li>Business, Language, Politics, Law, Art, History, Media, etc  </li></ul></ul>
  26. 26. PA Global Alumni <ul><li>Initiative </li></ul><ul><ul><li>To connect all PA alumni around the world </li></ul></ul><ul><ul><li>To be “PA Ambassadors” and assist the PA community at home and abroad </li></ul></ul><ul><li>China Chapter </li></ul><ul><ul><li>Nov 07 – Sec. Yablonsky </li></ul></ul>
  27. 27. Philadelphia Orchestra in China <ul><li>First week of June </li></ul><ul><ul><li>Beijing, Shanghai </li></ul></ul><ul><ul><li>Eschenbach, Lang Lang </li></ul></ul><ul><li>PA Center Events to Promote PA </li></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Tourism </li></ul></ul><ul><ul><li>FDI / Trade </li></ul></ul><ul><ul><li>PA Alumni in China </li></ul></ul><ul><li>Participation Available </li></ul>
  28. 28. Pennsylvania Center China <ul><li>Your China Office </li></ul><ul><ul><li>Platform to establish your China rep office </li></ul></ul><ul><ul><li>More than 300 channels to recruit students </li></ul></ul><ul><ul><li>Connections and Networks with PA and Chinese authorities </li></ul></ul><ul><ul><li>Logistic support for China trips and operations </li></ul></ul><ul><ul><li>Experts with local expertise in PA and China </li></ul></ul><ul><ul><li>Bilingual language capability </li></ul></ul><ul><ul><li>1,000 square foot business center space </li></ul></ul><ul><ul><li>Classroom space to offer courses </li></ul></ul><ul><ul><li>Seminar rooms, telephone, fax, internet </li></ul></ul>
  29. 29. Pennsylvania Center Facilities
  30. 30. Next Steps <ul><li>Targeted Market Research </li></ul><ul><li>China Visits </li></ul><ul><li>Identify China Partner </li></ul><ul><li>Education Fairs </li></ul>
  31. 31. Pennsylvania Center Suite 403, Tomorrow Square JW Marriott Building 399 West Nanjing Road Shanghai, China Tel: 8621 2308 1188