Excel Litaly Promotes


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Excel Litaly Promotes

  1. 1. EXCELL italy promotes Italian Excellence 15324 W. De Pauw - 90272 PACIFIC PALISADES (CA) - USA Ph. +1 310 464 1543 - Email: [email_address]
  2. 2. The project <ul><li>EXCELL italy will come into being in Los Angeles, in California, a point of reference for Italian Excellence which refers to the concept of system Italy in order to better enhance the ideas, style, good taste and products of our country. </li></ul><ul><li>EXCELL italy will be a permanent representation of Italian Excellence with the objective of promoting culture, products, tourism and local authorities on the American market. </li></ul><ul><li>EXCELL italy offers itself to give life to a platform for the promotion of high-quality Italian production, offering to companies, institutions, tourist organizations, cultural organizations, a tool for introduction onto the American market and for visibility in the US media. </li></ul>
  3. 3. Target <ul><li>The project springs from the initiative of Piero Cammerinesi – publisher of the international magazine LUXURY files – and offers itself to give life to a new way of doing global marketing in order to offer a window onto one of the most important world markets to companies and Italian products of excellence. </li></ul><ul><li>An opportunity not to be missed for Italian companies, consortiums and Italian national authorities who through EXCELL italy – with the support of LUXURY files (100,000 copies of the international edition and 20,000 of the Turkish edition distributed) – will be able to undertake communication activities through promotional initiatives and business meetings with American businessmen and buyers. </li></ul>
  4. 4. <ul><li>The chosen office location is Los Angeles, in an ideal position to promote the greatest values of the Italian lifestyle, giving emphasis to its added values: the history, the good taste, the savoir-faire of our workers, of the designers, the ingeniousness of our creative minds. </li></ul><ul><li>An office for the organization of fashion shows, exhibitions, concerts, presentations and food and wine tastings; the availability of a press office to promote Italian excellence in the American media; mailings targeted at business meetings; assistance to companies wishing to enter the American market. </li></ul><ul><li>But that is not all, EXCELL italy offers itself to place a well-organized program of events and shows with the participation of Italian artists at disposal. </li></ul>The permanent premises of ‘ Italian Excellence’ in Los Angeles
  5. 5. The services of EXCELL italy <ul><li>DOMICILIATION – A secretary’s office in loco will be made available with an informational and promotional role. </li></ul><ul><li>BUSINESS CONSULTANCY – Assistance to companies wishing to enter or expand into the American market, introduction to the US system of distribution and the search for possible partners, mailings targeted towards business meetings. </li></ul><ul><li>PRESS OFFICE – A service dedicated to the promotion of Italian excellence in the American media, targeted towards an audience which has always appreciated Italian quality products. </li></ul><ul><li>PHOTO-SHOOTS – The opportunity to carry out photo-shoots with Hollywood celebrities. </li></ul><ul><li>EVENTS - organisation of events aimed at involving American buyers, the media, the Italian community and the American public, promoting Italian products and creativity. </li></ul>
  6. 6. US Domestic Services – Package A <ul><li>US MARKET ANALYSIS </li></ul><ul><li>Tailored market overview for specific Brands by category of products. </li></ul><ul><li>Strategic Brand positioning. Identify competitor price points and distribution. </li></ul><ul><li>Identify key retailers for clients based on Image and volume. </li></ul><ul><li>US ASSORTMENT PLANNING </li></ul><ul><li>Consulting service for selecting the right product assortment for the US market based on current retail trends and voids. </li></ul><ul><li>Delivery planning to meet US retailer requirements (schedule of deliveries). </li></ul>
  7. 7. US Domestic Services – Package B1 <ul><li>RETAILER INTRODUCTIONS </li></ul><ul><li>Set up a meeting to present the client’s line of products to various retailers in the relative market place. Examples of retailers below (but not limited to : </li></ul><ul><li>Neiman Marcus www.neimanmarcus.com </li></ul><ul><li>Bergdorf Goodman www.bergdorfgoodman.com </li></ul><ul><li>Barney’s www.barneys.com </li></ul><ul><li>Saks Fifth Avenue www.saksfifthavenue.com </li></ul><ul><li>Nordstrom www.nordstrom.com </li></ul><ul><li>Bloomingdales www.bloomingdales.com </li></ul><ul><li>Tourneau www.tourneau.com </li></ul><ul><li>Bailey Banks and Biddle www.baileybanksandbiddle.com </li></ul><ul><li>London Jewelers www.londonjewelers.com </li></ul><ul><li>William Barthman www.williambarthman.com </li></ul><ul><li>Mitchells and Richards www.mitchellsonline.com </li></ul><ul><li>Henri Bendel NYC </li></ul><ul><li>King Jewelers www.kings1912.com </li></ul><ul><li>The Wynn- Las Vegas www.wynnlasvegas.com </li></ul><ul><li>Radcliffe Jewelers www.radcliffejewelers.com/watches.php </li></ul><ul><li>Dejaun Jewelers www . dejaun . com/showcase/ </li></ul><ul><li>Tapper’s Jewelers www.tappers.com </li></ul><ul><li>Hyde Park Jewelers www.hydeparkjewelers.com/HPSite/timepieces/collections.aspx </li></ul><ul><li>Hamra Jewelers www . hamra . com </li></ul>
  8. 8. US Domestic Services – Package B2 e B3 <ul><li>Package B2: </li></ul><ul><li>SHOWROOM - Have a dedicated section in the EXCELLitaly showroom with many of the worlds top brands. </li></ul><ul><li>Be seen by many potential accounts during local market weeks. </li></ul><ul><li>Package B3: </li></ul><ul><li>PR - PR contact in the US to present the client’s brand and products to various trade and consumer journals. </li></ul><ul><li>EVENTS - Event planning and Organization. Opportunity for events in a branded environment with high profile celebrity guest lists and appearances. </li></ul><ul><li>CHARITY - Charity event planning and organization. Great PR for clients brand for good causes. </li></ul>
  9. 9. US Domestic Services – Package C <ul><li>SALES & ACCOUNT MANAGEMENT </li></ul><ul><li>Get your product line in to the hands of the right sales representative for independent retailer sales. </li></ul><ul><li>Assign dedicated account executives to manage chain store businesses as well as dept. stores . </li></ul><ul><li>Weekly, Monthly, and Annual retail sales reports will be available. </li></ul><ul><li>REGIONAL MERCHANDISING </li></ul><ul><li>Execution at the POS (point of sale). Clean merchandising with Brand presence. </li></ul><ul><li>Stay current with visuals , POP, advertising campaigns at the POS. Get rid of the old and swap out for the new. </li></ul><ul><li>Sales and merchandising training for retailers and sales associates. </li></ul><ul><li>DISTRIBUTION CENTER </li></ul><ul><li>Local DC that understand Retailer requirements. Avoid shipping issues that can hurt retailer relationships. </li></ul><ul><li>Vendor set up with new accounts. </li></ul><ul><li>Ticketing with retailer specific information as well as packaging requirements by account. </li></ul><ul><li>Avoid charge backs from Retailers . </li></ul>
  10. 10. ABOUT US – Piero Cammerinesi <ul><li>2006 Designs the EXCELL italy format, a point of contact and promotion for top quality made in Italy products in Los Angeles </li></ul><ul><li>2006 moves to Los Angeles, CA, in order to set up the American edition of LUXURY files , the international lifestyle magazine, already present in over 20 countries, which aims to promote Italian Style in the world. </li></ul><ul><li>2006 The Turkish edition of LUXURY files is published, before the scheduled series of national editions. </li></ul><ul><li>2004 Co-operates in the Film Season of Italian Cinema Italian Style, held every year in Los Angeles, to which LUXURY files dedicates a Special Issue. The magazine is also in widespread distribution in Los Angeles during the film-showings and the events. </li></ul><ul><li>2003 LUXURY files becomes international and is distributed in over 20 countries. </li></ul><ul><li>2000 Creates and manages the web-site www.sothis.net reaching 8,2 million contacts in 2005. </li></ul><ul><li>1998 Launches and directs two new quarterly magazines - LUXURY files and FASHION files – distributed on an international scale for the former and on a national scale for the latter in over 100.000 copies each. </li></ul><ul><li>1997 Enrolment to the Ordine dei Giornalisti - The Italian National Association of Journalists. </li></ul><ul><li>1995-1997 Designs two exhibition formats on behalf of the International Exhibition Centre of Milan . </li></ul><ul><li>1996 Becomes the exclusive Agent for Italy at the Hong Kong Watch & Clock Fair . </li></ul><ul><li>1992 Sets up and directs a PR and Advertising Agency , operating in Milan and Rome. </li></ul><ul><li>1988 Sets up Sothis Editrice srl – of which he is still today the Managing Director – which publishes La Clessidra, the watchmaking trade magazine, as well as specialist books. </li></ul><ul><li>1985 Sets up a typolithographic firm in Rome. </li></ul><ul><li>1976 Obtains a 1-year research at Freiburg in Breisgau and Teaches Italian language and Culture at Rheinfelden, Weil am Rhein and Loerrach (Germany) . </li></ul><ul><li>1975 First class Honours Degree in Philosophy. </li></ul>
  11. 11. ABOUT US – Peter H. Komatsu <ul><li>2005-2006 Pekom LLC - Independent Brand Consulting US market study and entry services for various brands such as D&G Time, Breil, Ducati, Evisu, etc. </li></ul><ul><li>2005-2006 - International Distribution consulting Assist US Companies in launching their line of products in over seas markets. Brands include Rocawear, L.A.M.B., Harajuku, and Vestal </li></ul><ul><li>2002-2005 Fossil Inc. - Global Brand Manager – Diesel Time Frames Responsibilities include Sales and Marketing management of global Diesel Time Frames business as well as direct P&L management . Licensing responsibilities include License Agreement negotiations. Global Inventory management. </li></ul><ul><li>2001-2002 Fossil Inc. - Group Manager – Diesel Time Frames Assist the Global Brand Manager in their day to day operations. Direct responsibilities included US domestic sales management as well as International distributor based countries management. </li></ul><ul><li>2000-2001 Fossil Japan - National Inventory Planning manager Managed the inventory levels of various brands within the Fossil brand portfolio in the Japanese Market. Brands include Fossil, DKNY, Emporio Armani, Diesel, and Phillippe Starck. </li></ul>
  12. 12. ABOUT US – Silvia Bizio <ul><li>Born in Rome, graduated in Literature from the University of Rome then completed the studies for a PhD in Sociology and Mass Communication from UCLA. </li></ul><ul><li>Journalist and member of the Hollywood Foreign Press Association, writes for the Italian publications la Repubblica and L'Espresso. </li></ul><ul><li>Has written several books about American cinema, including Cinema Italian Style, the history of Italian cinema at the Academy Awards. </li></ul><ul><li>In 2004 created and directs Cinema Italian Style, festival of contemporary Italian cinema in Los Angeles. </li></ul>
  13. 13. ABOUT US – Luigi Troiani <ul><li>Professor of International Relations and European Politics and History at the Pontifical University St. Thomas in Rome. </li></ul><ul><li>President of the Higher Institute for Communication and Public Opinion (ISCOP) in Rome. </li></ul><ul><li>He is author of many books and essays on international economic relations, and weekly columnist for the New Yorker daily Newspaper (Italia Oggi) </li></ul><ul><li>He is advisor for international relations to the President of Confcommercio, (the Italy’s largest business confederation of Trade, Tourism, Services and SMEs) and he has been elected as Secretary General of the Euro-Med Trade, Distribution and Services Initiative. Euro-Med TDS is the Association of Chambers of Commerce and business organisations of the 24 Mediterranean countries. The aim of the Association is to overcome the barriers to the free flow of goods and services throughout the Euro- Mediterranean region, organising joint activities and actions to promote the development of trade, distribution and services in the same area. </li></ul>