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  • Digitalmediapack

    1. 1. MEDIA PACK
    2. 2. CONTENT <ul><li>Editorial Innovation & Brand Strategy </li></ul><ul><li> The Statistics </li></ul><ul><li>Reaching Our Audience </li></ul><ul><li>Display Rate Card </li></ul><ul><li>Contacts </li></ul>
    4. 4. A UNIQUE MULTIMEDIA EDITORIAL TEAM Fully integrated, multimedia journalism at work
    5. 5. RECORD OF INNOVATION <ul><li>1855 (day after launch) - Saturday afternoon special edition for Lord Raglan’s death in the Crimea </li></ul><ul><li>1881 - pioneers artist’s impressions to catch Lefroy, the Railway Murderer </li></ul><ul><li>1925 - 1 st British newspaper to publish a daily crossword </li></ul><ul><li>1994 - 1 st British paper to launch on the Internet </li></ul><ul><li>2005 - 1 st British paper with a daily podcast </li></ul><ul><li>2006 – 1 st European paper with a fully integrated multi-media editorial team </li></ul>
    6. 6. BRAND STRATEGY <ul><li>One brand - available whenever, wherever and however our customers need us </li></ul>PUTTING ONLINE AT THE HEART
    7. 7. EXAMPLE: 10 th August 2006 – ‘Liquid bomb scare’ <ul><li>Alerts: Two SMS alerts and three Blackberry alerts, stripping down the news to the essential. </li></ul><ul><li>Breaking news: Starting with the first version of the breaking news story on at 6:30 am this morning, and building up into a package of seven stories that included reporting from Heathrow, Gatwick, City Airport, not to mention our story on the ease with which terrorists can make a “liquid bomb” </li></ul><ul><li>Timelines: Both of the events today and the five years of terror starting on 9/11. </li></ul><ul><li>Audiovisual: Audio commentary from David Millward at Heathrow, John Steele, Alistair Osborne; video footage from Gatwick, and a picture gallery from the chaotic scenes at airports across the UK. </li></ul><ul><li>Click & Carry: A four-page newspaper by 4pm, using the best Telegraph content published on our website. </li></ul><ul><li>Interactive : A Your View debate on whether readers are less likely to fly, which elicited more than 100 written comments; an opinion poll on the same subject. </li></ul><ul><li>Factfile: A page on the website that collated all of the above. </li></ul>
    8. 8. TELEGRAPH AUDIO Please click to listen to the Stuart Rose interview BREAKING NEWS Please click to listen to a World Cup 2006 Pubcast ENTERTAINMENT
    9. 9. TELEGRAPH AUDIO SLIDESHOW Please click on image to experience this audio slideshow
    10. 10. TELEGRAPH TV Please click to view Peter Simpson in North Korea Please click to view Charles Starmer-Smith take on the Golden Eye dam in 007 style
    11. 11. TELEGRAPH BLOGS 120,000 people each month visit our blogging pages
    12. 12. MULTIMEDIA FORMAT: Telegraph pm <ul><li>Downloadable multimedia paper </li></ul><ul><li>Published every weekday at 4pm with the latest news, sport and business headlines </li></ul><ul><li>Read on screen or print </li></ul>
    13. 13. THE STATISTICS
    14. 14. 6.3 million Unique Users 62.3million Page Impressions Source: HBX Analytics November 2006 315,000 Unique Users Page Impressions 9.4 million We qualified for a Hitwise #1 Award for the quarter ending September 2006, ranked No. 1 by visits in the News and Media - Print category against other UK websites
    15. 15. Broadsheet Traditionalists 2.26m Rely on paper to keep informed. Loyal. Pay for quality, real, British. Sport & Spend 1.51m Online, pleasure-seekers, live for today, ambitious. Headline news and sports key drivers. Good Housekeepers 1.07m Lighter read; time pressured. Family & friends a priority. News, ents & travel. Wealthy Achievers 1.10 Online, successful, serious, informed. News & personal finance key drivers Modern Metropolitans 0.9m Online, politically astute, open minded, tech savvy. News & views, science/tech, price, personal finance. Weekend Families 0.53m Family wellbeing, time & money are important. News, lifestyle & sports key drivers. News & Sport On The Go 1.35m Hungry for info & opinion through paper/ web. News & sports key drivers. Source: TGI Net Wave 12 April 2005 – March 2006 Visited TCUK in the last four weeks (net); NRS July 2005 – June 2006 4 insertions DTL M-F, Sat, STL PEOPLE
    16. 16. Total Monthly Pool: 7.9 million Sport and Spend (1.51m) Modern Metropolitans (0.90m) Wealthy Achievers (1.10m) Online: 3.5m Average Age 44 .5 Average age 47.5 Average Age 41.7 Source: TGI Net Wave 12 April 2005 – March 2006 Visited TCUK in the last four weeks (net); NRS July 2005 – June 2006 4 insertions DTL M-F, Sat, STL Broadsheet Traditionalists (2.26m) Good Housekeepers (1.07m) On The Go (1.35m) Weekend Families (0.53m) Print: 5.2m 810K PEOPLE
    19. 19. EXCITING NEW SUB-CHANNELS Please click to enter the ultratravel channel
    20. 20. EDITORIAL LED FEATURES Example: Sponsorship of The Telegraph Guide to Digital, Computers & Laptops
    23. 23. EMAIL BULLETINS <ul><ul><li>Daily, Weekly, Bi-Weekly or Monthly contact with subscribers </li></ul></ul><ul><ul><li>Across all main sections: Arts, Business, Fashion, Sport, Motoring, News, Personal Finance, Travel etc </li></ul></ul>
    24. 24. ENGAGING USERS THROUGH BEHAVIOURAL TARGETING 1 Visitors frequently visit the pages on Telegraph People qualify themselves by their actions (where they go) and who they are 3 Campaigns are delivered to visitors who have shown themselves to be interested… … resulting in an improved connection with people that are more likely to engage with the brands 2 Telegraph and Revenue Science build Behaviour Segments to reach their target audience 3 ways to target: - by category - by Content (keywords) - by IP Address (domain name, SIC, FTSE 350…)
    25. 25. STANDARD DISPLAY ADVERTISING FORMATS <ul><li>Banner Formats </li></ul><ul><ul><li>Expand </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Enhanced </li></ul></ul><ul><li>Skyscraper Formats </li></ul><ul><ul><li>Expand </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Enhanced </li></ul></ul><ul><li>MPU Formats </li></ul><ul><ul><li>Interactive Video </li></ul></ul><ul><ul><li>Enhanced Interactive </li></ul></ul><ul><ul><li>VIdeo </li></ul></ul><ul><li>Overlay Formats </li></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Banner to Overlay </li></ul></ul><ul><ul><li>Overlay to Skyscraper/MPU </li></ul></ul><ul><li>Transition Formats </li></ul><ul><ul><li>Transition </li></ul></ul><ul><ul><li>Video Transition </li></ul></ul><ul><li>Variations on Formats </li></ul><ul><ul><li>Full screen overlay </li></ul></ul><ul><ul><li>Overlay to Sky to Banner to Overlay </li></ul></ul><ul><ul><li>Expand from multiple placements </li></ul></ul><ul><ul><li>Roadblock </li></ul></ul>
    26. 26. NEW: HALF PAGE ADS your ad here!
    27. 27. DISPLAY RATE CARD <ul><li>Video formats: +15% on above rates if frequency capped </li></ul><ul><li>Expandable formats: +10% on above rates </li></ul><ul><li>Behavioural Targeting by IP Address: price on application </li></ul><ul><li>Rich Media: price on application </li></ul>£14 £37 £30 £27 £22 Behavioural Targeting by Content or Category £cpm 120x60 N/A 300x250 160x600 or120x600 468x60 Dimensions £15 £40 £35 £30 £25 Premium Channels £cpm £12 £35 £28 £25 £20 Run of Site £cpm 5k 30k 15k 15k 12k Max File Size GIF/Flash Button Overlay MPU Skyscraper Banner
    28. 28. CONTACTS <ul><li>Online Sales Team (London) 020 7931 3222 </li></ul><ul><li>Ellie Blankson ext. 3231 </li></ul><ul><li>Dylan Robinson ext. 3229 </li></ul><ul><li>Nadia Choudhury ext. 3239 </li></ul><ul><li>Candice Driver ext. 3228 </li></ul><ul><li>Louise McDowell ext. 3235 </li></ul><ul><li>Online Sales (Manchester) </li></ul><ul><li>David Hill 0161 876 8000 </li></ul><ul><li>Head of Online Sales Gary Cole 020 7931 3230 </li></ul><ul><li>Online Sales Manager Rumbi Pfende 020 7931 3234 </li></ul>