Agnieszka Turynska


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Agnieszka Turynska

  1. 2. Challenges in Today’s Economy Rapid advancement of new technologies Digital revolution Standardisation Changing needs Need for innovation globalisation Knowledge economy
  2. 3. Emerging Trends <ul><li>Value of physical assets is decresing while value of intangibles is increasing </li></ul><ul><li>Knowledge intensive businesses are more and more important due to shorter technology and product life cycles </li></ul><ul><li>More companies means more competition </li></ul><ul><li>The costs of R&D are increasing, however more products have to enter into the markets since the consumers are more demanding </li></ul><ul><li>Competitive edge has shifted from production-based to knowledge-based </li></ul><ul><li>Strong connection between innovation and economic performance </li></ul><ul><li>The importance of Intellectual Property Rights is raising in this new reality </li></ul>
  3. 4. Changing Business Environment Intellectual Asset  Intellectual Property  Intellectual Capital Business Assets Tangible Assets Land, building, machinery, financial assets, infrastructure Intangible Assets Human capital, know-how, business relationships, brand , etc. Traditional Knowledge-driven economy to underpin performance
  4. 5. Importance of IPRs <ul><li>The role of IPR was emphasised by the EC already in the Green Paper on Innovation from 1995 </li></ul><ul><li>Increasingly important as a business asset </li></ul><ul><li>May constitute the most valuable asset in early stage technology based companies </li></ul><ul><li>“ Virtually all of the inventions which ultimately hastened economic development and lifted living standards – especially new technologies and manufacturing processes – were developed in societies with strong intellectual-property protections.” </li></ul><ul><li>(Robert Shapiro & Kevin Hassett, “The Economic Value of Intellectual Property,” October 2005) </li></ul>
  5. 6. Why is IPR important for SMEs? <ul><li>Innovative and creative ideas are at the heart of most successful businesses </li></ul><ul><li>( ->knowledge-based economy) </li></ul><ul><li>To commercialise an invention </li></ul><ul><li>To prevent others from using it </li></ul><ul><li>To safeguard a strong market position </li></ul><ul><li>To strengthen negotiation power </li></ul><ul><li>To attract investors </li></ul><ul><li>To develop good reputation among consumers </li></ul>BUT: Ideas by themselves have little value. IPR offers : exclusive property rights <ul><li>Moreover: </li></ul><ul><li>IPR serves as information source! </li></ul>
  6. 7. IPR for R&D and innovation <ul><li>IPRs are a critical factor for innovation, ensuring that the private sector has the possibility of being rewarded for the major investments needed to develop new products </li></ul><ul><li>IPRs encourage the innovative activities and commercialisation of their results </li></ul><ul><li>IPRs represent the legal protection for inventions </li></ul><ul><li>The protection afforded by IPRs allows inventors time to recoup their R&D investments, thereby providing investors the assurance they need to risk funding new innovative activities </li></ul>
  7. 8. IPR and economic performance <ul><li>IPRs facilitate technology transfer and direct financial investment </li></ul><ul><li>Since 1980, the world’s greatest economic gains have been achieved by developing nations that aggressively opened their economies to foreign technologies and business methods and protected the IPRs of those advancing the technological development </li></ul><ul><li>(Reference: The World Bank) </li></ul><ul><li>Countries with weak IP protections receive less direct </li></ul><ul><li>foreign investment, and it is less technologically </li></ul><ul><li>sophisticated. </li></ul><ul><li>(Reference: R. Shapiro & K. Hassett, “The Economic Value of Intellectual Property,” October 2005) </li></ul>
  8. 9. IPR performance in Europe Source: European Innovation Scoreboard (EIS) 2006
  9. 10. Europe vs USA and Japan Source: European Innovation Scoreboard (EIS) 2006
  10. 11. Recent EC actions regarding IPRs <ul><li>IPR expert group -suggesting a number of policy recommendations that concern the improvement of IPR use by SMEs - </li></ul><ul><li>Study: Benchmarking National and Regional Support Services for SMEs in the Field of Intellectual and Industrial Property provides useful information on what support services are available </li></ul><ul><li>Study: “Effects of counterfeiting on EU SMEs and a review of various public and private IPR enforcement initiatives and resources” provides data on SME information and awareness gaps as far as IPR enforcement is concerned as well as a list of IPR enforcement support services, </li></ul><ul><li> </li></ul>
  11. 12. Recent EC actions regarding IPRs <ul><li>Best practice project on strengthening the IPR enforcement of EU industry and SMEs — workshops on best practices of support measures by Member States and the private sector </li></ul><ul><li>China IPR SME Helpdesk – action intended to provide an advisory service and gateway for EU SMEs to both protect and enforce their intellectual property rights in or relating to China. </li></ul><ul><li>IPR Awareness and Enforcement project – with the objective to increase business development and innovation of enterprises, particularly SMEs, through improving their awareness and use of intellectual property rights and their ability to protect those rights and to fight counterfeiting – awarded project IP BASE </li></ul>
  12. 13. Why IPRs in EU funded projects? Exploitable, marketable Assets European- funded RTD projects Generation of new Knowledge
  13. 14. How do we help ?
  14. 15. Services of the IPR-Helpdesk <ul><li>Helpline </li></ul><ul><li>Website </li></ul><ul><li>e-Newsletter </li></ul><ul><li>Bulletin </li></ul><ul><li>Training Actions </li></ul>
  15. 16. Helpline <ul><li>Expert & personalised </li></ul><ul><li>a dvice in 3 working days </li></ul><ul><li>per email </li></ul><ul><li>In the following 6 languages: </li></ul><ul><li>English, Spanish, </li></ul><ul><li>French, Polish, </li></ul><ul><li>German, Italian </li></ul><ul><li>Free of charge </li></ul>
  16. 17. Website <ul><li>Contains: </li></ul><ul><li>IPR-Helpdesk documents </li></ul><ul><li>Official documents </li></ul><ul><li>Glossary </li></ul><ul><li>FAQs </li></ul><ul><li>News & Event Section </li></ul><ul><li>Daily updated </li></ul>
  17. 18. EU Legislation Tutorials Briefing Papers IP Protection Tools Model Contracts
  18. 19. e-Newsletter Daily, weekly, quarterly subscription to receive by e-mail IPR-Helpdesk documents, News & Events, IPR Bulletin I n six languages
  19. 20. Bulletin <ul><li>Expert articles , </li></ul><ul><li>success stories, </li></ul><ul><li>best practice reports </li></ul><ul><li>Published bi-monthly </li></ul><ul><li>In six languages </li></ul>
  20. 21. Training Free of charge training for Multipliers, like NCPs, Chambers of Commerce, SMEs Associations Specific actions for IRCs, NPOs, NCPs In six languages
  21. 22. Consortium - Complementary expertise Eurice GmbH Jagiellonian University Alicante University
  22. 23. Cooperation scheme <ul><li>IPR - Helpdesk tries to work in collaboration with other actors in the field of Innovation and SME support… </li></ul><ul><li>OHIM </li></ul><ul><li> EPO </li></ul><ul><li>WIPO </li></ul><ul><li> EIC </li></ul><ul><li>And stronger working relations with…. </li></ul><ul><li>Innovation Relay Centre Network </li></ul><ul><li>National Patent Offices </li></ul><ul><li>AND YOU ? </li></ul>
  23. 24. <ul><li>especially in innovative regions </li></ul><ul><li>to better draw from already established networks </li></ul><ul><li>- to better address regional & local key players </li></ul>Go regional SMEs lack resources to attend national & international events Regional & local key players are aware of regional needs, policy, problems, etc. They know what’s happening in the region, know contact persons and target groups in the region The need to improve cooperation with regional associations for the enhancement and stimulation of economic growth (e.g. Chambers of Commerce, Regional Development Agencies) The need to link-up with relevant cooperation partners in the regions IPR-HD on regional & local level
  24. 25. How to contact the IPR-Helpdesk? Project Management Office Universidad de Alicante Edificio Germán Bernácer P.O. Box 99 E-03080 Alicante Spain fon +34 96 590 97 18 fax +34 96 590 97 15 email [email_address] Representative Office 98, Rue du Trône B-1050 Brussels Belgium fon + 32 2 213 41 63 fax +32 2 213 41 69 email [email_address] or directly: [email_address]
  25. 26. IP BASE project IP BASE main project co-funded by the European Commission in the field of IPR (CIP Framework Programme) IPR Awareness and Enforcement
  26. 27. Objectives of IP BASE <ul><li>To significantly raise SMEs’ interest and knowledge about Intellectual Property (IP) issues; </li></ul><ul><li>To raise SMEs’ understanding of the need to integrate IP in their innovation strategies and their business planning ; </li></ul><ul><li>To improve the protection of SMEs’ IP rights and also internationally and increase the use of non-registered protection methods through their effective promotion; </li></ul><ul><li>To improve protection and enforcement by SMEs of their IP rights from infringement whether this originates from within or outside the EU; </li></ul><ul><li>To raise SMEs ability to fight counterfeiting and increase knowledge on the methodologies available to detect it; </li></ul><ul><li>To develop actions to promote awareness on IPR protection to educate the fashion and design industries (textiles, leather, footwear and furniture) on the risks counterfeiting poses and on the existing means and procedures to combat it; </li></ul><ul><li>To promote and support the use of IP rights in international research, development and technology transfer activities , providing an IP rights support service to actual and potential beneficiaries of CIP and Research Framework Programme actions, especially high-tech SMEs and Public Research Organisations. </li></ul>
  27. 28. Participants of IP BASE 26 partenrs (20 NPOs) 26 partners 20 National Patent Offices
  28. 29. Modules and target audience <ul><li>Module 1 – Local level SMEs services for IPR awareness and enforecement </li></ul><ul><ul><li>(Innovative including high-tech) SMEs </li></ul></ul><ul><ul><li>SMEs Support Services </li></ul></ul><ul><ul><li>IPR Enforcement Agencies </li></ul></ul><ul><ul><li>Innovation support actors (networks – Network in Support of Business and Innovation -various agencies, Chambers of Commerce) </li></ul></ul><ul><li>Module 2 – Sectoral IPR awareness action </li></ul><ul><ul><li>Enterprises of the fashion and design industries (textiles, leather, footwear and furniture) from target countries, </li></ul></ul><ul><ul><li>SMEs and Sectoral Associations, </li></ul></ul><ul><ul><li>Chambers of Commerce, Regional Development Agencies and other relevant regional and local players </li></ul></ul><ul><li>Module 3 – Services for EU-funded research and innovation projects </li></ul><ul><ul><li>Current and potential participants in CIP and RTD Framework Programmes (SMEs, Universities and Research Organisations) </li></ul></ul><ul><ul><li>Customer of the Network in support of Business and Innovation </li></ul></ul><ul><ul><li>National Contact Points </li></ul></ul>
  29. 30. WP 13 – Sectoral Handbooks <ul><li>To create multilingual Handbooks on IPR issues </li></ul><ul><li>(initially) within the furniture, footwear, textiles, </li></ul><ul><li>and leather sector(s) </li></ul><ul><li>for the following countries: </li></ul><ul><li>Bulgaria, the Czech Republic, France, Germany, </li></ul><ul><li>Greece, Hungary, Lithuania, Italy, Poland, </li></ul><ul><li>Portugal, Romania, Spain and </li></ul><ul><li>the United Kingdom. </li></ul>
  30. 31. Main tasks of WP 13 <ul><li>Analysis of present sector-specific situation in differing geographical target areas </li></ul><ul><li>Development of the backbone of the Handbook and defining its final structure </li></ul><ul><li>Drafting of sub-sections, compilation and translation of the Handbook </li></ul><ul><li>Printing and dissemination of Handbooks </li></ul><ul><li>Organisation of awareness-raising seminars </li></ul>
  31. 32. We are just a mouse click away [email_address] Within three working days our expert team will send you a personalised, expert response TO YOUR SPECIFIC QUESTION