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Luxury Real Estate Marketing Program With Keyes Melissa Johnson


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When selling your luxury home you want to make sure you are choosing an agent that is experienced with selling luxury properties. The marketing that goes into reaching the right buyers takes skill and a wealth of contacts. "The Luxury Ladies" of Keyes (Melissa Johnson & Joslyne Roach) mingle with the best, focus on productivity, and keep sellers in constant communication so you feel confident we are the best choice. Our campaign, "Get Exposed" is exactly what it states... Exposure is key to selling your home! We have a virtual roladex of contacts both nationally and internationally, technology to reach millions of people, marketing materials to impress, and personalities that appease. If you are selling your home you want agents that care and will tailor a program to your needs. "Get Exposed" with "The Luxury Ladies."

Published in: Real Estate, Technology, Business
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Luxury Real Estate Marketing Program With Keyes Melissa Johnson

  1. 1. Homes brought to you by “The Luxury Ladies” of South Florida
  2. 2. KEYES-KE=YES! <ul><li>Keyes is a company with an extravagant training program…not just a rent-a-desk real estate company </li></ul><ul><li>Keyes has dedicated marketing levels and specialized programs for all types of properties </li></ul><ul><li>Keyes has incredible technology to help Realtor’s succeed and our clients nurtured every step of the way. </li></ul><ul><li>Keys provides the best programs to give your property the most exposure possible (both nationally & internationally) </li></ul><ul><li>Melissa has created “The Luxury Ladies” which is a team of ladies that work from the ground up to choreograph custom marketing programs for each property. </li></ul><ul><li>Isn’t exposure one of the most important factors in selling your home? YES! Have “The Luxury Ladies” sell your next home! </li></ul>
  3. 3. LET’S COMPARE… KEYES Lang Realty Coldwell Banker Re/Max Premiere Properties All Others Placement on MLS(Multiple Listing Service) A Realtor Site specific database to access all available properties.       Televised Marketing for Company Branding        Real Estate Hotline demised for Buyers to inquire about properties 24/7         Separate & Distinctive Marketing Plan specific to Million+ Homes          Brand- Being associated with a solid brand helps your exposure         Ads placed in publication that include: Departures, Robb Report, Architectural Digest and many more          Internet Exposure       Top placement for Internet Exposure          Specialty sites such as:          Top Placement on         E-Marketing      Professional Photography         Professional Videographer         Customized websites for properties          Fine Property Flyers & Postcards          Advertising Opportunities with Unique Homes, Wall Street Journal, DuPont Registry…)        
  4. 4. The Strength of Internet Marketing and Luxury Websites <ul><li>Showcasing Luxury Properties through </li></ul><ul><li>Major International Websites </li></ul><ul><li> and </li></ul><ul><li>Keyes attracts tens of millions of visitors to our websites each year. </li></ul><ul><li> and </li></ul><ul><li>Awarded the 2006 Real Estate Standard of Excellence presented by the Web Marketing Association. </li></ul><ul><li>A 2008 Webby Award Official Honoree Designation from the International Academy of Digital Arts and Sciences </li></ul><ul><li>Surpassed Christie’s and Sotheby’s in the number of property listings valued at over $1 million. </li></ul><ul><li> </li></ul><ul><li>Named “Best of the Web” and a “Forbes Favorite” by Forbes magazine for six consecutive years. </li></ul><ul><li>Ranked #1 in searches for Luxury Real Estate on popular search engines. Website statistics: Over 1 million daily hits. </li></ul>
  5. 5. Luxury e-Marketing <ul><li>LuxeTrends™ is an online newsletter </li></ul><ul><li>aimed at home buyers and sellers in </li></ul><ul><li>the luxury market and can be viewed at </li></ul><ul><li> ; LuxeTrends. </li></ul>LuxeChatter™ is the Luxury Portfolio eNewsletter geared toward associates within the network.  It includes the latest network news, notable new listings and recent sales, information about luxury products, and upcoming advertising opportunities in publications such as The Wall Street Journal , Unique Homes and duPont Registry.
  6. 6. Keyes Professional Photography & Videography <ul><li>VHT Premium Series </li></ul><ul><li>In unprecedented fashion, the VHT premium series provides hi-definition photographs custom crafted </li></ul><ul><li>with VHT’s proprietary CLEARSHOT™ system. The photographs are meticulously enhanced and </li></ul><ul><li>optimized by VHT Studios. They are perfectly suited for high-end marketing media and properties. </li></ul>VHT Signature Series High-quality, professional photography that is print-ready and web optimized. These photographs are perfectly suited for most marketing applications. VHT & Comcast Digital Cable Video On Demand (VOD) TV Package Comcast Searchlight VOD service enables digital cable subscribers to access free content about a variety of topics, including real estate. On Demand Property Previews include the VHT Deluxe Tour plus one week of airtime on Comcast’s Searchlight. Available with additional TV airtime per week.
  7. 7. Luxury Portfolio Brand Advertising Keyes partners with Luxury Portfolio to drive maximum exposure to the website and ultimately to Keyes.
  8. 8. Luxury Portfolio Marketing Materials “ Impressive marketing materials leaves a lasting impression for buyers to remember your property”
  9. 9. Targeted Property Advertising <ul><li>Wall Street Journal </li></ul><ul><li>Unique Homes </li></ul><ul><li>duPont Registry </li></ul><ul><li>Distinctive Homes </li></ul><ul><li>The New York Times – Key Magazine </li></ul>
  10. 10. Targeted Property Advertising - Unique Homes Bi-Monthly Publication
  11. 11. Targeted Property Advertising – duPont Registry Monthly Publication
  12. 12. Targeted Property Advertising - Distinctive Homes Monthly Publication
  13. 13. Interior Stylizing with Robb & Stucky Keyes Real Estate Company offers a Complimentary Design Consultant that will help you design an image for your property that Sells!
  14. 14. The Power of Keyes… <ul><li>Luxury Advertising </li></ul><ul><li>Website Exposure </li></ul><ul><li>Powerful Partnerships </li></ul><ul><li>High-end Collateral </li></ul><ul><li>“ The Luxury Ladies” </li></ul>“ GET EXPOSED”