Q1 2009 Marketplace Presentation

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View the most recent market trends through Q1 2009. This presentation provides a trending analysis on domain sales by TLD, purchasing origin, categorical breakdown, and much more.

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Q1 2009 Marketplace Presentation

  1. 1. Q1 2009 Market Trends<br />
  2. 2. Marketplace Trends<br />1<br />Data presented is based on trends for domain names sold via Afternic domain sales platform.<br />Important Data Note:<br />Afternic’smarketplace is both influenced by and an influencer of the overall domain marketplace. All data should be interpreted with this in mind<br />30 Million+ Searches Per Month<br />
  3. 3. Marketplace Trends<br />2<br />Value Capture: Aggregate Median Domain Sale Price Trends<br />SMB “end user” targeted domain values holding firm <br />Aggregate Quarterly Median Domain <br />Sale Price<br />
  4. 4. Marketplace Trends<br />3<br />Sales Velocity: Top Level Domain Trends<br />Com: The once and future global business domain king<br />Net: Modest velocity expansion<br />Quarterly Domain Sale Composition by TLD<br /><ul><li>Defined by domains sold</li></li></ul><li>Marketplace Trends<br />4<br />Sales Velocity: International Trends<br />Country specific market share leaders:<br /><ul><li>United Kingdom
  5. 5. Canada
  6. 6. Germany
  7. 7. Hong Kong
  8. 8. France
  9. 9. Australia
  10. 10. Representative sample. Afternic DLS platform sells domains in more than 140 countries
  11. 11. Defined by domains sold</li></li></ul><li>Marketplace Trends<br />5<br />Sales Velocity: Vertical Trends<br />Data cluster of major verticals reflects broad adoption of Internet as customer acquisition, retention & commerce vehicle<br /><ul><li>Business related domains increase coincides with onset of Great Recession – layoffs driving entrepreneurial pursuits?
  12. 12. Computer domain decline coincides with venture funding slowdown
  13. 13. Representative sample -16 Level 1 and 310 Level 2 taxonomy levels</li></ul>L1 & L2<br />Vertical Examples:<br /><ul><li>Business
  14. 14. Retail
  15. 15. Telecommunications
  16. 16. Computer
  17. 17. Hardware
  18. 18. Software
  19. 19. Geography
  20. 20. City, State
  21. 21. Country, Region
  22. 22. Recreation
  23. 23. Games
  24. 24. Restaurant Related
  25. 25. Shopping:
  26. 26. Food
  27. 27. Toys
  28. 28. Society:
  29. 29. Charities
  30. 30. Dating Services</li></ul>Quarterly Domain Sale Composition <br />by Vertical<br />
  31. 31. Marketplace Trends<br />6<br />Value Capture: Vertical Median Sales Price Trends<br />Lack of clear vertical price trend lines<br />Median Domain Sale Price by Vertical<br />Representative sample -16 Level 1 and 310 Level 2 taxonomy levels<br />
  32. 32. The AfternicDLS Advantage<br />7<br />How can you benefit from the Afternic global SMB sales success?<br />Let AfternicDLS work for you<br />

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