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The latest presentation GTI


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This is the final presentation for Global Trends and Issues. It is about the 10 most relevant trends and the 2 most important issues. After that there will explained the three scenario's for the world in 2015.

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The latest presentation GTI

  1. 1. Starbucks Global trends and issues IBS 2A ; Inge van Boven; Mark Lind; Marloes Post; Lindy Robaard; Corine Tsogo
  2. 2. Index of the presentation <ul><li>1. The trends and issues for Starbucks </li></ul><ul><li>2. The three senario’s in 2015 </li></ul><ul><li>2.1 Worst case scenario </li></ul><ul><li>2.2 Neutral scenario </li></ul><ul><li>2.3 Best case scenario </li></ul>
  3. 3. 1. The trends and issues for Starbucks
  4. 4. 2. The three senario’s in 2015 <ul><li>Worst case scenario </li></ul><ul><ul><li>Hyperinflation in the world </li></ul></ul><ul><li>Neutral scenario </li></ul><ul><ul><li>Aging population </li></ul></ul><ul><li>Best case scenario </li></ul><ul><ul><li>Asia as superpower </li></ul></ul>
  5. 5. 2.1 Worst case scenario <ul><li>In 2008 the financial crisis </li></ul><ul><ul><li>the American government was pumping money in the American economy. </li></ul></ul><ul><ul><li>The European countries followed </li></ul></ul><ul><li>Hyperinflation </li></ul><ul><li>The disposal income decreased comparing with in 2008. </li></ul><ul><ul><li>Consumers are saving their money for un expecting times and do not trust the economic. </li></ul></ul><ul><li>For Starbucks: </li></ul><ul><ul><li>Starbucks products are expansive in compare with other shops. So consumers buy it there or they make their coffee </li></ul></ul><ul><ul><li>with instant coffee. </li></ul></ul>
  6. 6. 2.2 Neutral scenario <ul><li>More and more old people; the aging problem </li></ul><ul><li>More people with retirement than the working people </li></ul><ul><ul><li>like raise the age of retirement </li></ul></ul><ul><ul><li>to make it more profitable to stay working for the older people, are the taxes </li></ul></ul><ul><li>For Starbucks: </li></ul><ul><li>More older people, but they are now at an age where they can enjoy their freedom. </li></ul><ul><ul><li>So they also go for a drink somewhere, also by Starbucks. There are also the working people who take </li></ul></ul><ul><ul><li>some coffee before they travel to their work. </li></ul></ul>
  7. 7. 2.3 Best case scenario <ul><li>Asia is the new upcoming trade market </li></ul><ul><ul><li>Many companies are locating new stores in China </li></ul></ul><ul><ul><li>Many companies that want to do business with China </li></ul></ul><ul><li>For Starbucks: </li></ul><ul><li>A good idea for Starbucks to open new stores over there as well. </li></ul>