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Mfs Power Point Slides

  1. 1. StanleyChartered<br />Home Plus<br />Brought to you by: HomePlusConsulting Team Chia Sin Wei, Eileen Goh Mei Xuan, Casherine Koh Shu Xin Mah Ting Hui Tan Yen Ling<br /> Joyce Tan Jia Hui<br />
  2. 2. Introduction…<br />StanleyChartered<br />Banking activities<br />Same purpose as conventional banking<br />Consistent with Principles of Islamic Law (Sharia)<br />Prohibits RIBA<br />Islamic banks formed in late 20th Century<br />2007 in Singapore<br />Islamic Bank of Asis (IB Asia)<br />
  3. 3. StanleyChartered<br />Haram (Unlawful)<br />
  4. 4. StanleyChartered<br />Basic Terms…<br />
  5. 5. StanleyChartered<br />Home Plus<br />
  6. 6. StanleyChartered<br />TARGET SEGMENT?<br />
  7. 7. StanleyChartered<br /><ul><li> Aged 25 – 35 Working Adults(Couples/Families)</li></li></ul><li>StanleyChartered<br />Marketing Strategies<br />
  8. 8. StanleyChartered<br />Entering the Market<br /><ul><li>Large Scale Entry Mode
  9. 9. Aims to capture huge market share
  10. 10. Leader Market Dominance Strategies
  11. 11. Reasons
  12. 12. To create a bigger impact on customer
  13. 13. Market dominance/leadership
  14. 14. Given sufficient funds to conduct large scale
  15. 15. Achieve economies of scale in long term
  16. 16. Reduce barriers of entry
  17. 17. Creation of product differentiation easily</li></li></ul><li>Budget<br />StanleyChartered<br />
  18. 18. StanleyChartered<br />Marketing Mix : 4 P’s<br />
  19. 19. StanleyChartered<br />Product<br />
  20. 20. StanleyChartered<br />Home Plus<br />Home Finance<br />Insurance<br />Premier Current & Savings Account<br />Takaful Edu-Fund (optional)<br />
  21. 21. StanleyChartered<br />Price<br />
  22. 22. StanleyChartered<br />Fixed Rate (Inclusive of Insurance Premium)<br />
  23. 23. StanleyChartered<br />Variable Rate (Inclusive of Insurance Premium)<br />
  24. 24. StanleyChartered<br />Takaful Edu-Fund<br />S$60 / Month<br />
  25. 25. StanleyChartered<br />Place<br />Branch Network<br />Fax<br />Direct Mail<br />Road shows<br />Online Application<br />
  26. 26. Promotion<br />StanleyChartered<br />
  27. 27. Posters<br />StanleyChartered<br />
  28. 28. StanleyChartered<br />Viral Marketing<br /><ul><li>Use of mouth-to-mouth marketing
  29. 29. Provide good quality service
  30. 30. Credibility achieve through word of mouth
  31. 31. As customer tried before introducing to others</li></li></ul><li>StanleyChartered<br />Questions<br />
  32. 32. StanleyChartered<br />ThankYou<br />
  33. 33. References<br />StanleyChartered<br />Islamic banking. (2009). Wikipedia The Free Encylpedia. Retrieved June 25, 2009, from <br />http://en.wikipedia.org/wiki/Islamic_banking#Riba<br /> <br />No gambling picture. (2009). Free Market foundation. Retrieved June 25, 2009, from<br />http://www.freemarket.org/Img/no%20gambling.jpg<br /> <br />Islamic Banking- What is Islamic Banking. (N.D.). Institute of Islamic Banking and Insurance. Retrieved <br />June 25, 2009, from http://www.islamic-banking.com/ibanking/whatib.php<br /> <br />See no more pork pictures. (2009). Photobucket. Retrieved June 25, 2009, from <br />http://media.photobucket.com/image/no%20pork/ronpitt305/No-pork.gif<br /> <br />No alcohol picture. (n.d.). Design of Signage system. Retrieved June 25, 2009, from<br />http://www.designofsignage.com/<br /> <br />
  34. 34. References<br />StanleyChartered<br />House. (n.d.). Yahoo! Singapore search. Retrieved June 25, 2009, from<br />http://sg.images.search.yahoo.com/images/view?back=http%3A%2F%2Fsg.images.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dhouse%26b%3D19%26ni%3D18%26ei%3DUTF-8%26pstart%3D1%26fr%3Dyfp-t 101&w=691&h=518&imgurl=www.unblog.com%2Fscrapbook%2F2005%2Fimages%2Fhouse.jpg&rurl=http%3A%2F%2Fwww.unblog.com%2Fscrapbook%2F2005%2Fhouse.html&size=63k&name=house+jpg&p=house&oid=de72dd2276e34a7a&fr2=&no=19&tt=73194052&sigr=11f7mr334&sigi=11enimgi3&sigb=131496ke6&type=JPG<br /> <br />Fire insurance picture. (2009.) Yahoo! Singapore. Retrieved June 25, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=fire+insurance&fr=yfp-t-101&ei=utf-8&x=wrt<br /> <br />Bank savings account picture. (2009). Yahoo! Singapore. Retrieved June 25, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=bank+savings+account&fr=yfp-t-101&ei=utf-8&x=wrt&y=Search<br /> <br />Education funds picture. (2009). Yahoo! Singapore. Retrieved June 25, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=education+funds&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=163<br /> <br />Fax picture. (2009). Yahoo! Singapore. Retrieved June 26, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=fax&fr=yfp-t-101&ei=utf-8&js=1&x=wrt<br />
  35. 35. References<br />StanleyChartered<br />Four-Ps picture. (2009). Easy-Marketing-Strategies.com. Retrieved June 26, 2009, from<br />http://www.easy-marketing-strategies.com/<br /> <br />What we do picture. (2008). United Auto Credit Corporation. Retrieved June 26, 2009, from<br />http://www.upfc.com/images/whatwedo.jpg<br /> <br />Directmail picture.(2007). F Space Creative Marketing Design Studio. Retrieved June 26, 2009, from<br />http://www.fspacecreative.com/images/directmail.jpg<br /> <br />Darren Magic picture.(n.d.). Flickr.com. Retrieved June 26, 2009, from<br />http://farm1.static.flickr.com/109/299276993_fbfba2a635_o.jpg<br /> <br />Email picture. (n.d.). Rice Unix Facility. Retrieved June 26, 2009, from<br />http://www.ruf.rice.edu/~evolve/images/emailIcon.png<br /> <br />Selling picture. (n.d.). Southern Wide City Real Estate. Retrieved June 27, 2009, from<br />http://www.southernwidecity.co.nz/site/page_teams/<br /> <br />Newspaper picture.(2006). Mary Maden. Retrieved June 27, 2009, from<br />http://www.marymaden.com/Newspaper.png<br />
  36. 36. References<br />StanleyChartered<br />Press conference picture. (n.d.). Star Alliance The way the earth connects. Retrieved June 27, 2009, from<br />http://www.staralliance.com/int/press/media_library/images/Star/large-images/20050602_Press_Conference_1785x1187_l.jpg<br /> <br />Education loan picture. (2007). EMRA. Retrieved June 28, 2009, from<br />http://www.emraloans.com/images/education_loan.jpg<br /> <br />Families white picture.(2007). Photography by licata. Retrieved June 28, 2009, from<br />http://www.photographybylicata.com/images/familes_white_3.jpg<br /> <br />Family people.(n.d.). Writing Down Lola. Retrieved June 28, 2009, from<br />http://writingjunkie.net/images/stlouis10-18-08/obama-family-people.jpg<br /> <br />Employee picture. (2009). Yahoo! Singapore. Retrieved June 28, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=employee&fr=yfp-t-101&ei=utf-8&x=wrt<br /> <br />Marketing strategies picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=marketing+strategies&ni=18&ei=utf-8&fr=yfp-t-101&fr2=sg-gac&xargs=0&pstart=1&b=55<br /> <br />Singapore bus stops picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=singapore+bus+stops&y=Search&fr=yfp-t-101&ei=utf-8&js=1&x=wrt<br />
  37. 37. References<br />StanleyChartered<br />Press release picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=press+release&y=Search&fr=yfp-t-101&ei=utf-8&js=1&x=wrt<br /> <br />Budget picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=budget&fr=yfp-t-101&ei=utf-8&js=1&x=wrt<br /> <br />Good quality service picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=good+quality+service&js=1&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=37<br /> <br />Viral marketing picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=viral+marketing&fr=yfp-t-101&ei=utf-8&js=1&x=wrt<br /> <br />Price tag picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=price+tag&js=1&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=19<br />
  38. 38. References<br />StanleyChartered<br />Prices picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=prices&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=1<br /> <br />Education picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=education&js=1&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=19&ni=18<br /> <br />Banking activitys picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=banking+activities&fr=yfp-t-101&ei=utf-8&x=wrt<br />Islamic Banking picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=islamic+banking&js=1&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=55<br /> <br />Islamic law picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=islamic+law&js=1&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=73<br />Questions picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from<br />http://sg.images.search.yahoo.com/search/images?p=questions&ei=UTF-8&fr=yfp-t-101&xargs=0&pstart=1&b=19&ni=18<br />

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