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Nm2216 Dw104 Presentation

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Nm2216 Dw104 Presentation

  1. 1. NM2216: DW1-04 Tap SGTap SG
  2. 2. Smart card Multi purpose card: Save information Track travel history Recommendations of good local food places Handy and convenient User-friendly technology OVERVIEW
  3. 3. People: Tourists Free and easy Vs Tour groups Language barrier Physical disabilities
  4. 4. GOAL Assist tourist to collect interesting insights and information of their trips GOAL Assist tourist to collect interesting insights and information of their trips ACTIVITY Tapping/scanning the card Touch-screen device (using the top-up/recommendations on the machine) ACTIVITY Tapping/scanning the card Touch-screen device (using the top-up/recommendations on the machine) TASK People can obtain information by just tap-and-go concept  They can get good recommendation of local food places from various machines at MRT stations They can retrieve all the information upon arrival back at their country TASK People can obtain information by just tap-and-go concept  They can get good recommendation of local food places from various machines at MRT stations They can retrieve all the information upon arrival back at their country
  5. 5. Tourist from Germany Tourist from Ireland Interviews
  6. 6. PHYSICAL  Outdoors  Can happen anytime PHYSICAL  Outdoors  Can happen anytime SOCIAL  Interaction between tourist and locals Happen in a crowd Instructions will be around places which support the technology SOCIAL  Interaction between tourist and locals Happen in a crowd Instructions will be around places which support the technology CULTURAL  New means of obtaining new information (tap-and-go concept) CULTURAL  New means of obtaining new information (tap-and-go concept) Context
  7. 7. TECHNOLOGY Quick data transferQuick data transfer Up-to-date informationUp-to-date information AccessibilityAccessibility CommunicationCommunication
  8. 8. Sony FeliCa  Ez-link card technology
  9. 9. Recommendations of local delight Easy traveling via public transport Information saved can be downloaded from the STB website
  10. 10. Facilitate traveling Convenient Utilizing existing technology Cost-friendly User-friendly Proper storage of information Strengths
  11. 11. Do you think our target group will actually download the content after they are back home? Do you think it will appeal to tourists from all over the world? Do you think it will appeal to tourists from all over the world?

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