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Linked Production[1]

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Linked Production[1]

  1. 1. Linked Production: Two One- minute cinema adverts that raises awareness of the dangers of misrepresentation that reflects a different approach by showing this group in a new more positive light<br />By Suhur Hersi<br />YasminNti<br />Natasha Nti<br />
  2. 2. Significance? <br />WHO CARES!?! <br />Black youths are ‘thugs’ ‘murderers’ and ‘out of control’ <br />Representation’s fuelled by <br />Our mission!: ……<br />
  3. 3. To change the view on black youths.<br />From this…. To This….<br />
  4. 4. Overview of our idea… <br />Using irony to deliberately switch the audience’s perceptions.<br />Make the subordinate representations of black youths as dominant; within our production.<br />
  5. 5. Detailed outline of Media Language<br />High key lighting <br />Mise-en-scene: Setting- City, Clothing- Smart and suited. <br />Editing: Parallel shots- Satirical effect<br />Diagetic sound- Changes perception<br />Cinematography- Framing and Tracking shots <br />
  6. 6. Institutional/ Research Background <br />Production: Non- Hollywood<br />Promotion- Posters & Double Page spread.<br />Distribution: Channel 4, Mainstream<br />Regulation: OFCOM<br />Scheduling: prime-time<br />Broadcasting: commercial television<br />
  7. 7. Representations…<br />Challenge Stereotype<br />Reflects the Zeitgeist<br />Comparison to other ethnicities<br />Switch dominant stereotype to subordinate <br />
  8. 8. Audience… <br />Target Audience:<br />Age: 30+ , Social Background: A, B and E class.<br />Reception: Shocked and bemused<br />Theories: Hypodermic needle<br />
  9. 9. Psychographics <br />Survival- Resigned – A and B class <br />Escape and struggler- E class audience <br />
  10. 10. Examples… <br />Chipmunk ft Talay Riley- Look For Me <br />
  11. 11. Action planning <br />

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