Mitex Pine

504 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
504
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Second Life
  • Mitex Pine

    1. 1. © 2009 Strategic Horizons LLP B. Joseph Pine II Strategic Horizons LLP 13 High Point Road Dellwood, MN 55110 USA +1 (651) 653-6850 [email_address] www.StrategicHorizons.com Retailing & the Experience Economy CBW-MITEX October 12, 2009
    2. 3. The Progression of Economic Value © 1999 Strategic Horizons LLP Deliver Services Make Goods Commodities Extract Commoditization Stage Experiences Commoditization
    3. 5. Make Services Goods Commodities Extract Deliver The Progression of Economic Value © 1999 Strategic Horizons LLP Stage Experiences Commoditization Commoditization
    4. 8. <ul><li>Commodities </li></ul>Experiences Services Goods The Coffee Progression
    5. 9. <ul><li>Time </li></ul><ul><li>Attention </li></ul><ul><li>Money </li></ul>Competing Against the World © 2006 Strategic Horizons LLP <ul><li>: Limited </li></ul><ul><li>: Scarce </li></ul><ul><li>: Consumable </li></ul>The Experience IS the Marketing
    6. 30. <ul><li>Give workers roles to play </li></ul><ul><li>Characterize those roles </li></ul><ul><ul><li>Names </li></ul></ul><ul><ul><li>Scripts </li></ul></ul><ul><ul><li>Costumes </li></ul></ul><ul><ul><li>Body language </li></ul></ul><ul><ul><li>Props </li></ul></ul><ul><li>Act with intention </li></ul><ul><li>Enact dramatic structure </li></ul>Principles of Acting © 2007 Strategic Horizons LLP
    7. 32. © 2007 Strategic Horizons LLP Authenticity
    8. 33. Commodities Services Goods Experiences Economic Output Business Imperative Supply Consumer Sensibility Control Improve Render Availability Cost Quality Authenticity © 2007 Strategic Horizons LLP Economic Changes
    9. 34. © 2007 Strategic Horizons LLP Authenticity
    10. 35. © 2007 Strategic Horizons LLP Inauthenticity
    11. 36. say you’re authentic be authentic say you’re authentic <ul><li>If you are authentic, you don’t have to </li></ul><ul><li>If you say you’re authentic, you better </li></ul><ul><li>It’s easier to be authentic, if you don’t </li></ul>Three Rules to Do Business By © 2007 Strategic Horizons LLP
    12. 37. This above all,—to thine own self be true; And it must follow, as the night the day, Thou canst not then be false to any man. - Polonius William Shakespeare, Hamlet, Prince of Denmark, Act I, Scene 3, lines 80-82. The Polonius Test
    13. 38. IS what it says it is Real-real Fake-fake Real-fake Fake-real Is NOT what it says it is Is NOT true to itself IS true to itself Rendering Authenticity © 2007 Strategic Horizons LLP
    14. 39. = Origin + History Heritage Being True to Self © 2007 Strategic Horizons LLP
    15. 40. = Venue + Event Place Being What It Says It Is © 2007 Strategic Horizons LLP
    16. 41. The Progression of Economic Value © 1999 Strategic Horizons LLP Deliver Services Make Goods Commodities Extract Commoditization Stage Experiences Commoditization
    17. 42. B. Joseph Pine II Strategic Horizons LLP 13 High Point Road Dellwood, MN 55110 USA +1 (651) 653-6850 [email_address] www.StrategicHorizons.com © 2009 Strategic Horizons LLP Retailing & the Experience Economy mitex October 12, 2009

    ×