Research Planning Pitch Final1


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Research Planning Pitch Final1

  1. 1. RESEARCH & PLANNING PITCH By Anika & Manpreet
  2. 2. Overview of idea… Magazine article… <ul><li>interviewing teenage girls on how the representations of celebrities influence them. </li></ul>Explore health issues Surveys <ul><li>Four page magazine articles. Inc a front cover </li></ul>
  3. 3. <ul><li>The front cover initial attraction for the reader and a taster of what can be seen within the contents of the magazine. </li></ul><ul><li>Masthead– anchors the text to the genre of teen magazine </li></ul><ul><li>Taglines – incite and generate hype about the magazine in order to urge the audience to buy the product. </li></ul>Media Language…
  4. 4. <ul><li>The colors used - appeals to the target audience, the kind of colors they like and are attracted to. E.g. Pinks/purples for girls. </li></ul><ul><li>Images – main image a mid length close up. Idealistic image of famous celebrity or model - represents the self for the reader, Sense of personal identity and relationship. </li></ul><ul><li>Freebies - on the cover of the magazine, bonus with the magazine. Appeals to target audience as they are price sensitive and therefore would value the freebie. </li></ul>Media Language…
  5. 6. Females Aged 16+ D/E
  6. 8. <ul><li>The Glossy magazine will be operated by Bauer London Lifestyle. </li></ul><ul><li>The company is incorporated in England and Wales. </li></ul><ul><li>Directors; Anika & Manpreet </li></ul>
  7. 9. Bauer Media… <ul><li>Bauer Media - UK-based media </li></ul><ul><li>Group consisting of many companies collected around two main divisions – Magazines and Radio– </li></ul><ul><li>Widely recognized and rewarded as being industry innovators. </li></ul><ul><li>Bauer Media - 80 influential brand names including “heat” – the must have weekly celebrity title </li></ul>
  8. 11. Celebrities Gossip Lifestyle Best Entertainment & Celebrity News Best Selling Magazine First Launched in 1999 Star had successful Readers and sales
  9. 12. First Launched in 1974 Celebrity Coverage & Gossip Recognised & Established Updated Weekly Produced In The United States Consumed By Young Teenage Girls
  10. 13. Celebrity Stories Photographs Showbiz Entertainment Fashion Gossip Women Were The Main Target For The Readings & Sales In 1974 The Institution Started As a Small Publishing Company
  11. 15. GLOSSY MAGAZINE <ul><li>We hope to launch the magazine by January 2011. </li></ul><ul><li>We hope to generate a significant amount of sales and profits. </li></ul><ul><li>We hope the magazine becomes recognised and established within a year. </li></ul><ul><li>We hope to later expand our productions, depending upon the readers. </li></ul>
  12. 16. FEATURES IN GLOSSY <ul><li>Competitions </li></ul><ul><li>Exclusive Interviews </li></ul><ul><li>Freebies </li></ul><ul><li>Celebrity Gossip </li></ul><ul><li>Fashion </li></ul><ul><li>Horoscopes </li></ul><ul><li>Cross-words and Puzzles </li></ul><ul><li>Make-up </li></ul><ul><li>Agony Aunt </li></ul>