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5 Trends to Thrive in the New Hollywood 2008


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Author and new media expert Joyce Schwarz presents 5 Trends to Thrive - not Just Survive in the New Hollywood -- she has presented a similar list each year for the past decade -- comments welcome, email her at Check out her blog at and her website at

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5 Trends to Thrive in the New Hollywood 2008

  1. 1. 5 trends to thrive/not just survive 2008 in NEW HOLLYWOOD By Joyce Schwarz, JCOM, 310-822-3119, blogging at
  2. 2. 2008 TRENDS <ul><li>1) Fruition of “custom-tainment” , customizing entertainment, info-tainment and edu-tainment. 24/7/365 anytime/anyplace. Personalized content and customized delivery cross-platform. </li></ul><ul><li>United first to tout iPod integration with IFE system </li></ul><ul><li>Nero Signs Agreement with TiVo (TIVO ON THE PC) </li></ul><ul><li>Autonet Mobile Introduces New Consumer Internet Content Storage ... </li></ul><ul><li>Comcast – – entertainment across TV, online, DVD or theatres. </li></ul>
  3. 3. 2)YOU AS THE STAR, you’re in the pix, ad, game… <ul><li>Finally, you’re the star– not just your video or your myspace page…you’re in the pix – with your avatar and/or your ‘real’ scanned image: </li></ul><ul><li>Zcam, 3DV Systems, Virtual Heroes </li></ul><ul><li>, Organic Motion </li></ul><ul><li> </li></ul>
  4. 4. 3) Gesture Computing/control/signage <ul><li>Moving in on ‘augmented reality’ – </li></ul><ul><li>GestureTek , GestureXtreme, Airpoint– hand tracking unit </li></ul><ul><li>Groundspeak’s on Garmin GPS – beyond geocaching, beyond waymarking . 75 geocache to 490,000 </li></ul>
  5. 5. 5) Text messaging 2.0 , text marketing & presence <ul><li>Mobile as controller/ mobile as remote/mobile as coupon, mobile as credit card. </li></ul><ul><li>*Barcast – public signage/text messaging </li></ul><ul><li>Ping Mobile/Cox </li></ul><ul><li>*AOL Buddy, AIM mobile </li></ul><ul><li>Blog-scroll– text highlights from blogs – movie reviews etc– scroll across mobile/handheld </li></ul><ul><li>Twitter --with pix – virtual 3M notes etc </li></ul>
  6. 6. Pix will be on my blog Email me at [email_address] or give me your business card and I’ll send you presentation with pix included js. Joyce Schwarz, JCOM, , 310-822-3119.