Fitton Going Solo Slideshare


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Slide deck I used at conference in Lausanne for my talk "You Only Get What You Give" on effectively marketing yourself as a freelancer.

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  • If you’ve started playing in the world of social media, wonderful. Keep it up. Take risks, make mistakes. Just do me a favor, and learn from them as you go? Some of you may have noticed, a Digg storm doesn’t get you very far…
  • Fitton Going Solo Slideshare

    1. 1. You Only Get What You Give. Laura Fitton Pistachio Consulting Inc. [email_address] 800-747-1941 @Pistachio
    2. 2. <ul><li>You will learn: </li></ul><ul><li>to help clients to find you and make it easy for them to hire you </li></ul><ul><li>the importance of developing thought leadership and building mindshare </li></ul><ul><li>to establish credibility, trust and authority by giving away your best ideas… but never the implementation </li></ul><ul><li>to optimize your time investment in networking, prospecting and sales </li></ul><ul><li>how to establish an authentic and transparent presence online </li></ul><ul><li>why the more you give away, the more will come back to you </li></ul><ul><li>how having fun and tapping into your passions makes you more desirable to work with </li></ul>
    3. 3. Why You? They know (and like) you. They like your ideas. They know you will do a good job. You are ALL ABOUT them.
    4. 4. Web 2.0
    5. 5. Web WHO .0?
    6. 6. Photo Credit: (cc) matrianklw on
    7. 7. Gravity.
    8. 8. Photo Credit: (cc) Hamed Saber on
    9. 9. Social Media Makes Money?
    10. 10. Social Media Builds Value.
    11. 11. Social Media Builds Business
    12. 12. Social Media is Nothing New
    13. 13. Photo Credit: (cc) jerryfletcher on
    14. 14. Social Media is Knowledge
    15. 15. Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on
    16. 16. Knowledge is Socially Mediated
    17. 17. Knowledge is Social ly Media ted
    18. 18. Photo Credit: (cc) gregor_y on
    19. 19. Markets are Socially Mediated
    20. 20. Markets are Social ly Media ted
    21. 21. Welcome Mat
    22. 22. Sarcastic Welcome Mat Photo Credit: (cc) rbieber on Photo Credit: (cc) rbieber on
    23. 23. Shortcuts? Tricks?
    24. 24. [animal doing a trick] Photo Credit: (cc) redjar on
    25. 25. No.
    26. 26. What Would Twitter Do? anniemal toe the water. make 1 SM tactic a pilot program and see what works. You don't have to do everything at once in a grand way. jimphelps &quot;If you use social media to annoy me, I will block you and I'll tell my friends you suck. Be sure you offer real value.” Jassim Ali Its not a single flick of a switch act of magic :-) raw_dan be friendly, and write only interesting and useful things Susan Scrupski &quot;stay connected and informed on Twitter.&quot; #1 soc media tip. MarkSalinas Keep a level tone Barbara K. Baker Do research well to find socnet(s) that best suits audience. Join community & be committed, honest & consistent. Marvin &quot;eMarv&quot; Corea get known by helping others Melanie Baker To quote @alexaclark, &quot;You know know what people can bring to the party if you don't invite them&quot;. get to know people just for the sake of getting to know them. You never know what they might mean to life/work later on. Barbara Ling Promote your 'the benefits of my site to you' link Vinny Goldsmith give as much free information and advice as is economically possible - it establishes you as the source of expertise karenswim Pick one or two and then be an active participant Rob Blatt Make sure your image is the same across al networks.
    27. 27. What Matters?
    28. 28. Listen.
    29. 29. Listen. Photo Credit: (cc) gari.baldi on
    30. 30. Be Human.
    31. 31. Be Human. Photo Credit: (cc) gebala on
    32. 32. Know Yourself.
    33. 33. Know Yourself. Photo Credit: (cc) gi on
    34. 34. Be Useful.
    35. 35. Be Useful. “ Never Have an Ordinary Day.”® Photo Credit: (cc) my MacBook :-)
    36. 36. Help Others.
    37. 37. Help Others. Photo Credit: (cc) finds on
    38. 38. Connect.
    39. 39. Connect. Photo Credit: (cc) eschipul on
    40. 40. Love Matters. Love Lasts.
    41. 41. Love Matters. Love Lasts. Photo Credit: (cc) prakhar on
    42. 42. VALUE. visibility relevance relationships social capital community ideas trust
    43. 43. Surrender Dorothy
    44. 44. …follow me