Full service social media marketing management

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This slideshow Domus Consulting Group's new social media marketing management services focusing on practical community engagement and business development strategies.

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  • Full service social media marketing management

    1. 1. page Introducing Social Media Marketing Management for Too-Busy Professionals Patrick Kitano Managing Principal Domus Consulting Group
    2. 2. page What do you think about social media marketing? Simply put, it depends upon which stage of engagement you’re in
    3. 3. page Stage 1: The New New Thing First movers started tinkering with social media two years ago
    4. 4. page Stage 2: I see everybody’s on board, I need to learn about this… or else This is the stage we’re in.
    5. 5. page Stage 3: WTF, I’m just too busy to keep up… if only I can hand this off Exhaustion sets in… we’ve entered this stage
    6. 6. page Conclusion: It’s time for full service social media marketing management services
    7. 7. page Problem: Negative perception of social media marketing <ul><li>No ROI </li></ul><ul><li>No accountability for leads </li></ul><ul><li>Too much time wasting </li></ul><ul><li>Too social; no direct business messaging </li></ul>
    8. 8. page Problem: Most social media consultants don’t provide practical strategic solutions <ul><li>Social media strategy too generic (slap up a Facebook fan page) </li></ul><ul><li>Social media tactics too simple (“be yourself”) </li></ul><ul><li>Few consultants focusing on COMMUNITY ENGAGEMENT </li></ul><ul><li>Few consultants focusing on MEDIA ENGAGEMENT </li></ul>
    9. 9. page What we offer Everything to position you as the hub of your community and your local media <ul><li>Community engagement strategy </li></ul><ul><li>Civic business engagement strategy </li></ul><ul><li>Focus on positioning within the local media ecosystem </li></ul><ul><li>Proven metrics in quality social network growth </li></ul><ul><li>Revenue potential from association partnerships </li></ul>
    10. 10. page Example: Debbie Brodie advised her local newspapers to use Twitter after launching her Chico, CA Breaking News website And established herself as a Chico media hub
    11. 11. page Example: Ines Garcia offered her Chamber our free social media marketing platform for use by its members Good will gesture to her community!
    12. 12. page Example: Ines Garcia was invited to her Chamber Board after her presentation on social media to its members Establishing her as a business community hub Domus developed this local media hub for Ines
    13. 13. page We can manage your social media campaign and generate revenue. We have the C-level management skills to help you do deals. <ul><li>PATRICK KITANO </li></ul><ul><li>Head of US Investment Banking with a major Japanese bank </li></ul><ul><li>Internet technology entrepreneur </li></ul><ul><li>Media executive </li></ul><ul><li>MBA, Columbia University </li></ul><ul><li>KEVIN BOER </li></ul><ul><li>Real estate broker </li></ul><ul><li>Technology consultant, McKinsey & Co. </li></ul><ul><li>MBA, Yale University </li></ul>
    14. 14. page Domus Consulting Group develops award winning social media systems that work Domus Consulting Group Patrick Kitano Managing Principal [email_address] (415) 573-2481 Media engagement marketing blog: MediaTransparent .com

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