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Class Project - 31

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marketing & branding

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Class Project - 31

  1. 1. Marketing & Branding
  2. 2.  http://www.sydney.com/Sydney_Harbour_Bri dge_p1977.aspx  Sydney Harbour Bridge  “Coat Hanger”
  3. 3.  Sydney Harbour Bridge related to location where the bridge is built.  “Coat Hanger” related to ‘Double entendre’ because it activates two words (different meaning) in brain.
  4. 4. New name : Jembatan ‘SBY’  Related to Double Entendre  Related to location  Related to the name of President New slogan: “ke Madura OK, ke Surabaya OK”  Related to Repetition which is use words repetitively  Related to location  Related to safety  
  5. 5.  No.4 Both have same function for bridge.  No.5 - One of them related to the physics and the other related to the location. - One of them related to the ‘double entendre’ and the other related to the ‘repetition’.
  6. 6. 1. Memperindah pulau Madura terutama wilayah pantai, sehingga tidak kalah dengan pulau Bali; 2. Meningkatkan kenyamanan & keamanan baik di sepanjang jembatan, maupun yang akan masuk & keluar; 3. Memperindah jembatan, sehingga bisa menjadi objek foto yang indah; 4. Mempromosikan budaya-budaya tradisional & objek- objek wisata yang ada di Madura; 5. Menarik para investor untuk menanamkan modal di Madura.
  7. 7. Terima Kasih

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