Social Networking Methods And Strategies For Sharing

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This is a presentation on Social Networking for beginners I gave to small business owners in Foster City, CA in Feb. 2010.

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Social Networking Methods And Strategies For Sharing

  1. 1. Social Networking Methods and Strategies The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  2. 2. Welcome • Opening Remarks • Facilitator’s Background • Timing • Please silence cell phones • Facilities • Questions will be accepted as time allows • Check On How You Found Out About This • Check on Social Networking Knowledge 2 2 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  3. 3. Agenda • Why use social media? • Five suggested uses for social media • Presentation of 3 popular social media platforms and tips for usage • How can you keep up? A tool I like to use • What’s your strategy? What’s your next step? • Invitation to Social Networking Methods and Strategies: The Workshop • Drawing • Close • Q&A for those who want to stay behind for a few minutes 3 3 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  4. 4. Why Use Social Media? • Because 1.7 billion people are online and they’re using social media! • Data from http://www.internetworldstats.com/stats.htm 4 4 Session 1 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  5. 5. Face Reality If internet usage grew rapidly during the 2000s, do you really think it’s going to slow down this decade as computers and mobile phones get faster and cheaper while home internet access speeds increase significantly? Now is the time to get online and join this revolution in the way people are getting information and communicating. 5 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  6. 6. 5 Ideas on Using Social Media • To network and meet new people to partner with, refer to/from, or sell to • To stay in better touch with your customers and prospects • To track what’s happening in your industry and how people feel about it • To establish yourself as an authority • To develop new business 6 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  7. 7. Popular Social Networking Platforms • Facebook - the largest • Twitter – over 60 million users • LinkedIn • YouTube – the world’s second largest search engine • Yelp • MySpace • Blogging through Wordpress, TypePad, Blogger • Local platforms – Biznik and Peninsula Shops 7 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  8. 8. 3 Of The Popular Networks In Detail • Facebook - For a small business you want to create a Fan Page here: http://bit.ly/9ezAoV • Think of your fan page as a dynamic alternative to your website. It’s easy to post all kinds of information about your business (pics, blog posts, links to web pages, videos, new product info) and have conversations with your fans. Think of it as creating a community. • People need to be using Facebook to be your fans. • Here’s a link to my fan page: http://bit.ly/dnCYsM 8 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  9. 9. Facebook • Here’s a look at my Fan Page My updates appear in my fans’ streams. Let’s see an example. 9 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  10. 10. Facebook • Here’s how your updates look to your fans 10 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  11. 11. Facebook Tips • Update your page at least daily and enjoy it • Post up a variety of things, not just text • Have discussions • Encourage your fans to post things on your wall • Invite people to become a fan in other media • Whenever anyone becomes a fan it says so in their stream • Reward your fans, make special offers just for them • Learn how to update your page via text and email • Get a vanity URL when you exceed 25 fans 11 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  12. 12. The Popular Networks in More Detail • Twitter - It’s now about what you had for lunch • 140 characters may not be much, but it’s enough • Think of Twitter as a microblog and you’ll have the right frame of mind about it • It’s a great way to make new contacts • It’s an excellent tool for reconnaissance • It’s easy to find local people through Twitter Elite – Read my blog post for more info http://bit.ly/auI0hZ • There are many great tools to use with Twitter to make it easier and more fun. http://www.oneforty.com has them. 12 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  13. 13. Twitter – The Terminology • Tweet – It’s what you send out • Follower – That’s what you call someone who’s connected to you and wants your tweets to be sent to them • Retweet (RT) – A resend of someone else’s tweet • DM – This is a direct message to a follower (like an email) • Hashtag – This is the # symbol and it’s a way of tagging your tweet so it’s found as being one of a group • Lists – Groups of twitterers • Everyone is @’something’ I am @michael_n Find my profile at http://www.twitter.com/michael_n 13 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  14. 14. Twitter • Here’s what a Twitter stream looks like 14 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  15. 15. Twitter Tips • Think about what you’d like to see happen by using Twitter • Tweet daily. It’s an ongoing medium and you don’t want to think of it like a blog where you can post 2-3x a week. • Make sure people know you’re using Twitter • Don’t talk too much about what you had for lunch • Add a link when it makes sense, and use a URL shortener • Reply to people, don’t just make it a one-way medium • Resist the urge to just sell, sell, sell. Think about what you can give instead. • Use a search tool to find conversations to join 15 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  16. 16. The Popular Networks in More Detail • LinkedIn – This is the place to connect with people almost solely in a professional way • Can have a local feel if your network is mostly local contacts • People mistake it for an online resume. It’s much more than that. It’s more like a dynamic personal web page. • I’ve heard you can actually download your contact list • Has built in tools to help you look like an expert • No design or technical skills needed to use it • Great way to expand your local network 16 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  17. 17. LinkedIn • Here’s what it looks like 17 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  18. 18. LinkedIn Tips • Your public profile is searchable. Use keywords. • Go for 100% completion of your profile • Use as many of the optional boxes as you can • Let people know you’re on LinkedIn • Join appropriate groups or create one • Update your status at least weekly if not more often, but remember LinkedIn is not Twitter. Don’t post every hour. • Think about ways to help your network • Connect your website, blog and Twitter page to your profile • Read my blog posts about LinkedIn: One and Two 18 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  19. 19. The Popular Networks in More Detail • Peninsula Shops – a great way to socially network right here 19 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  20. 20. How Can You Keep Up With The Big 3 Social Networks? • I recommend http://www.TweetDeck.com as a power tool 20 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  21. 21. Key Points About TweetDeck • It’s free, efficient and actually not too hard to use • It has an URL shortener built in • Update Facebook, LinkedIn and Twitter as you see fit to do • You can dedicate columns to searches, DMs, or Mentions • You might see something come across in one stream that you want to share with another • Works with iPhone but not BlackBerry just yet 21 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  22. 22. Now About Your Strategy • Keep in touch • Do reconnaissance • Make new contacts • Be an authority • Develop business Start with a strategy. Get good at it. Then, take on another one as you move down towards the bottom two, which take time to master. 22 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved
  23. 23. What’s Your Next Move? • After you have a strategy decide what networks to use • Pick one and create a profile and start using it • Get a comfort level going, then add a second one that makes sense with your strategy • Read or listen to books on the subject. Attend other events. • Contact me if you’d like to get 1on1 coaching on social networking or marketing in general • Contact me if you’d like to learn about the social networking workshop I hold regularly • m.neuendorff@thegrowthcoach.com 23 The Seminar Copyright © 2009 by G. C. Franchising Systems, Inc. All Rights Reserved

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