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Visual Cv

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Visual Cv

  1. 1. Brand Creation Visual CV Riet Frissel
  2. 2. Case 1: One Tree Hill <ul><li>Objective: Create clean and clear brand image </li></ul><ul><ul><li>Cost effective </li></ul></ul><ul><ul><li>Usable for expanding and changing product range </li></ul></ul><ul><ul><li>Long term usability </li></ul></ul><ul><ul><li>Motivate retailers and consumers to buy the complete product range </li></ul></ul><ul><ul><li>Create brand preference by consumers </li></ul></ul><ul><ul><li>Support retailers </li></ul></ul><ul><ul><li>Make staff proud and part of the brand </li></ul></ul><ul><li>Challenge: Business relations are as important as consumer relations as there is limited brand loyalty (consumers are only user for a limited amount of time) </li></ul>
  3. 3. One Tree Hill Brand Communication <ul><li>Supplier </li></ul><ul><li>brand </li></ul>DNA Consumer brand Employer brand Consumer communication Business to Business communication Recruitment communication
  4. 4. Brand communication tools Brochure Advertis- ments News letter PR Trade show Consumer show In-store support DNA Website
  5. 5. Corporate Identity
  6. 6. Consumer Brochure Theme 2006-2007: Color blocks
  7. 7. Consumer Brochure Theme 2005-2006: Color sequence
  8. 8. In-store banners
  9. 9. In-store price info
  10. 10. Advertisements
  11. 11. Free Publicity
  12. 12. Product packaging and labels
  13. 13. Newsletters
  14. 14. Christmas card
  15. 15. Website
  16. 16. Website
  17. 17. Tradeshow presentation Koln 2007
  18. 18. Tradeshow presentation Koln 2006
  19. 19. Consumer show presentation
  20. 20. Consumer show presentation
  21. 21. Key elements One Tree Hill <ul><li>Choose colors per season </li></ul><ul><li>Choose key visuals per season </li></ul><ul><li>Choose theme per season </li></ul><ul><li>Remain faithful to cleanliness </li></ul>
  22. 22. Case 2: ican <ul><li>Objective: Create concept and name </li></ul><ul><ul><li>Must work internationally </li></ul></ul><ul><ul><li>Usable for expanding and changing product range </li></ul></ul><ul><ul><li>Long term usability </li></ul></ul><ul><ul><li>Motivate retailers and consumers to buy the complete product range </li></ul></ul><ul><ul><li>Create brand preference by consumers </li></ul></ul><ul><ul><li>Register URL’s </li></ul></ul>
  23. 23. ican Concept <ul><li>The development of a child goes step by step. With each step a new product can be used. </li></ul><ul><ul><li>icansit </li></ul></ul><ul><ul><li>icandrink </li></ul></ul><ul><ul><li>icansleep </li></ul></ul><ul><ul><li>icanplay </li></ul></ul><ul><ul><li>etc </li></ul></ul>
  24. 24. Consumer Brochure
  25. 25. Consumer Brochure
  26. 26. Consumer Brochure
  27. 27. In-store support
  28. 28. Free Publicity
  29. 29. Website
  30. 30. Tradeshow presentation
  31. 31. Key elements ican <ul><li>Key visuals </li></ul><ul><li>Create emotional tie with consumer </li></ul><ul><li>Let product speak for itself </li></ul>
  32. 32. Case 3: Royalty Cruise Line <ul><li>Objective: Create name and corporate identity for luxury cruise line </li></ul><ul><ul><li>Usability on funnel of ships </li></ul></ul><ul><ul><li>Usability on ships porcelain, woodwork and carpets </li></ul></ul><ul><ul><li>Long term usability </li></ul></ul><ul><ul><li>Breath elegance and luxury </li></ul></ul><ul><ul><li>Register URL </li></ul></ul><ul><li>Challenge: The cruise line did not yet exist </li></ul>
  33. 33. Corporate identity
  34. 34. <ul><li>Contact details </li></ul><ul><li>Riet Frissel </li></ul><ul><li>[email_address] </li></ul>

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