Digital Media Workshop


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Introductory workshop. Hopefullly I've reference all the bits I've borrowed. Includes some examples of the workshop attendee websites.

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Digital Media Workshop

  1. 1. Leveraging Digital Media Workshop
  2. 2. Workshop Agenda - 3 Hour <ul><li>9.00 intro - What is digital media? </li></ul><ul><li>9.30 Exercise 1 - Where are you on the Digital Media Scorecard? </li></ul><ul><li>9.50 Demo </li></ul><ul><li>10.00 Exercise 2 - Who are your digital media consumers? </li></ul><ul><li>10.30 Break </li></ul><ul><li>10.45 Demo </li></ul><ul><li>11.00 Exercise 3 - Onramps to and offramps from your campaign & participating outside your website. </li></ul><ul><li>12.30 - Questions </li></ul>
  3. 3. Mick Liubinskas <ul><li>Idisian Web Garage </li></ul><ul><li>Internet strategist </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Money </li></ul></ul><ul><li>15 Years in Tech </li></ul><ul><ul><li>IBM </li></ul></ul><ul><ul><li>Virgin </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Kazaa </li></ul></ul><ul><li>My Digital Media </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Skype mliubinskas </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>Mick Liubinskas </li></ul></ul></ul><ul><ul><li>World of Warcraft </li></ul></ul><ul><ul><ul><li>Azeroth: binskas </li></ul></ul></ul>
  4. 4. “From this year, we want to…”
  5. 5. “ From this workshop I want..”
  6. 6. Intro: What is Digital Media? <ul><li>Anything on computers, mobiles, games, TV’s, DVD’s, watches, MP3 players….. </li></ul><ul><li>Email, browsing, music, videos, chatting, shopping, researching. </li></ul>
  7. 7. A New Media Map <ul><li>What’s different? </li></ul><ul><ul><li>Fast </li></ul></ul><ul><ul><li>Cheap </li></ul></ul><ul><ul><li>Accessible </li></ul></ul><ul><ul><li>Decentralised </li></ul></ul><ul><ul><li>Democratic </li></ul></ul><ul><ul><li>Flexible </li></ul></ul><ul><ul><li>Rapidly changing </li></ul></ul><ul><ul><li>And MASSIVE! </li></ul></ul>From
  8. 8. Massive: Size and Change <ul><li>eBay </li></ul><ul><ul><li>14 Million auctions </li></ul></ul><ul><li>Wikipedia </li></ul><ul><ul><li>6 Million articles </li></ul></ul><ul><ul><li>50 languages </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>100 Million videos </li></ul></ul><ul><li>Warcraft </li></ul><ul><ul><li>8 Million players </li></ul></ul>
  9. 9. Demo <ul><li>Twitter? </li></ul><ul><li>Tell them some news </li></ul><ul><li>Reactions </li></ul><ul><li>Ask questions </li></ul>
  10. 10. 1. Where are you now? <ul><li>Do you have: </li></ul><ul><li>Website </li></ul><ul><li>Forum </li></ul><ul><li>Blog </li></ul><ul><li>Wiki </li></ul><ul><li>Social networks </li></ul><ul><ul><li>User </li></ul></ul><ul><ul><li>Group </li></ul></ul><ul><ul><li>Promo page </li></ul></ul><ul><li>Twitter </li></ul><ul><li>Do you: </li></ul><ul><li>Answer emails </li></ul><ul><li>Let users submit content </li></ul><ul><ul><li>Unmoderated? </li></ul></ul><ul><ul><li>Leaving up bad comments? </li></ul></ul><ul><li>Join conversations going on in other places about you, your industry, your community? </li></ul><ul><li>Have someone responsible for this? </li></ul>
  11. 16. 2: Your Digital Media Customers <ul><li>Demographics </li></ul><ul><li>Trends </li></ul><ul><li>Fastest growing areas </li></ul><ul><li>General vs specific groups </li></ul><ul><li>Motivations </li></ul>
  12. 17. 2: Your Digital Media Customers <ul><li>Current Trends; </li></ul><ul><ul><li>More participation, less traditional media </li></ul></ul><ul><ul><li>Higher expectations, lower tolerance </li></ul></ul><ul><ul><li>More connectedness, more cliques </li></ul></ul><ul><ul><li>More money, often more time, more things to do, not enough time to do them all </li></ul></ul><ul><ul><li>More pace, less grace </li></ul></ul>
  13. 18. Impact on Your Campaigns <ul><li>In 1965, 80% of 18-49 year olds in the USA could be reached with 3 60 second TV spots. (Jim Stengel, Global Marketing Officer, P&G) </li></ul><ul><li>Today, 76% of US consumers think that advertisement don’t tell the truth. (Yankelovich Partners). </li></ul>
  14. 19. Who are your customers? Lifestyle Peers Access to devices Technical skill Culture Language - User - Purchaser - Influencers Age:
  15. 20. Their Motivations Pride or hide Social or private Business or pleasure Cheap or spend Participate or serve me Fast or slow Satisfaction or non-dissatisfaction
  16. 21. Demo <ul><li>Digital Media Flow </li></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Blog </li></ul></ul>
  17. 25. 3a. Onramps: Getting to you SecondLife Social Networks Forums Micro-media RSS Blogging Search Engine Optimisation Website
  18. 26. 3b. Offramps - getting from you Friends Remixing Embedding Sharing Linking Printing
  19. 27. 3c. Participating Social networks Events Micro-media Groups Forums Commenting
  20. 28. Rules of Participation <ul><li>Be real </li></ul><ul><li>Be prepared for trouble </li></ul><ul><li>Be patient </li></ul><ul><li>Be open </li></ul><ul><li>Be yourself </li></ul><ul><li>Be a team </li></ul><ul><li>Be nice </li></ul>
  21. 29. Did we achieve your goals? <ul><li>Review goals </li></ul><ul><li>Other avenues </li></ul>
  22. 30. Questions? <ul><li>What if I…? </li></ul><ul><li>What about ____ ? </li></ul><ul><li>But isn’t it …? </li></ul><ul><li>How do I…? </li></ul>
  23. 31. Contact Me <ul><li>Mick Liubinskas </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>0422 56 42 48 </li></ul></ul><ul><li>Special offer </li></ul><ul><ul><li>1 hour workshop with your team </li></ul></ul>
  24. 32. 4. Particpating in the Social Web <ul><li>Creating personalities </li></ul><ul><li>Should I use my brand or our people? </li></ul><ul><li>Do’s and don’ts. </li></ul><ul><li>Building social applications </li></ul>
  25. 33. Question time <ul><li>Leave lots of time for questions. </li></ul><ul><li>Encourage group answers. </li></ul>
  26. 34. 5. 2008 Plan <ul><li>Write down specific things you’re going to do? </li></ul><ul><li>This is a wrap up </li></ul><ul><ul><li>Find out where we are and where we want to go. </li></ul></ul><ul><ul><li>Find out who of our customers use social media </li></ul></ul><ul><ul><li>What onramps and offramps should we be using? </li></ul></ul><ul><ul><li>Start participating </li></ul></ul>
  27. 35. Follow Up <ul><li>How can we offer them more as a follow up. </li></ul><ul><ul><li>Books to read </li></ul></ul><ul><ul><li>Sites to visit </li></ul></ul><ul><ul><li>People to talk to </li></ul></ul><ul><ul><li>Events to attend </li></ul></ul><ul><li>How do we offer more services? </li></ul><ul><ul><li>Handout </li></ul></ul><ul><ul><li>Details </li></ul></ul><ul><ul><li>Specific offer for 3 day workshops. </li></ul></ul>
  28. 36. Victoria University - Contact Us
  29. 37. Activities from similar workshops <ul><li># Learn exactly how to design viral growth features into a site or service by triggering network effects </li></ul><ul><li># Explore cutting edge new business strategies including harnessing collective intelligence and cost-effectively servicing The Long Tail </li></ul><ul><li># Review distilled case studies of successful Web 2.0 companies such as YouTube and MySpace </li></ul><ul><li># Explore how to turn products into open platforms and the entire Internet into a distribution channel </li></ul><ul><li># Apply the design patterns and business models of Web 2.0 in fast-paced hands-on lab exercises </li></ul><ul><li>* What Web 2.0 is </li></ul><ul><li>* What are the main Web 2.0 sites </li></ul><ul><li>* How to use Web 2.0 in your organization </li></ul><ul><li>* Where Web 2.0 can be applied </li></ul><ul><li>* And future uses for Web 2.0 in your industry </li></ul>