Presentation 27.02 Trends And Issues

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Presentation 27.02 Trends And Issues

  1. 1. South America Social-cultural and Technological trends and issues Corine, Lindy, Inge, Mark and Marloes Group 3 IBS 2a
  2. 2. Contents <ul><li>Social-cultural trends and issues South America </li></ul><ul><li>Technological trends and issues South America </li></ul><ul><li>Questions? </li></ul>
  3. 3. Social-cultural in general <ul><li>South America  broad ethnic mix </li></ul><ul><li>African, American, Indian, Asian and European influences </li></ul>
  4. 4. Social-cultural : Brazil <ul><li>Main language: Portuguese (> 50% of South African population) </li></ul><ul><li>Music: Samba </li></ul><ul><li>Festivals: </li></ul><ul><li>Carnaval (Rio de Janeiro) </li></ul><ul><li>Beer and wine festivals (Southern parts) </li></ul><ul><li>Slums in large Brazilian cities </li></ul>
  5. 5. Social-cultural : Venezuela <ul><li>Main language: Spanish </li></ul><ul><li>Happy and optimistic people </li></ul><ul><li>Carnaval (just as in Brazil) </li></ul><ul><li>Arts and architecture </li></ul><ul><li>History  Columbus </li></ul>
  6. 6. Social-cultural : Chile <ul><li>Main language: Spanish </li></ul><ul><li>Rich cultural and natural heritage </li></ul><ul><li>Many archeologic museums </li></ul><ul><li>European and American way of life </li></ul><ul><li>Respect for family </li></ul>
  7. 7. Technology <ul><li>Recent increase in Voice over Internet Protocol (VoIP) </li></ul><ul><li>Digital Subscriber Line (DSL) market has also become very popular throughout South America </li></ul><ul><ul><li>Prompted companies, such as ISP Interlink Global, to begin joint ventures with countries like Ecuador </li></ul></ul><ul><ul><li>Very little competition within the region </li></ul></ul>
  8. 8. Technology <ul><li>Internet networking: </li></ul><ul><ul><li>Can be used for personal connections or clientele-based relations </li></ul></ul><ul><ul><li>Connects people who are otherwise highly unlikely able to meet face-to-face </li></ul></ul>
  9. 9. Technology <ul><li>The purification of wastewater </li></ul><ul><ul><li>One U.K. company, Sensor Technology, plans to increase its operations within South America due to an increase in sales at their current Brazilian distribution store </li></ul></ul><ul><ul><li>Countries, such as Chile and Argentina, have already purchased Sensor Technology’s products for their own use </li></ul></ul>
  10. 10. Differences between trends, megatrend, issues, FAD <ul><li>Trend </li></ul><ul><li>Trends are more predictable and durable than fads. A trend reveals the shape of the future and provides many opportunities. </li></ul><ul><li>FAD </li></ul><ul><li>Unpredictable, short-lived, and without social, economic, and political significance. </li></ul>
  11. 11. <ul><li>Megatrend </li></ul><ul><li>Large social, economic, political, and technological changes that are slow to form, and once in place, they influence us for some time. (7 and 10 years, or longer) </li></ul><ul><li>Issue </li></ul><ul><li>Important problems that playing a role in a certain region at the moment. </li></ul>
  12. 12. Questions for the exam <ul><li>1 What is a large trend of South-America? </li></ul><ul><ul><li>A ) increasing oil prices </li></ul></ul><ul><ul><li>B ) environmental problems </li></ul></ul><ul><ul><li>C ) problem with catholics </li></ul></ul><ul><ul><li>D ) decreasing oil prices </li></ul></ul><ul><ul><li>Correct answer is A </li></ul></ul>
  13. 13. <ul><li>Which are the opportunities for a company to do business in South-America? </li></ul><ul><ul><li>New market </li></ul></ul><ul><ul><li>Booming eco (Brazil) </li></ul></ul>
  14. 14. Resources <ul><li>http://www.technewsworld.com/story/45850.html?wlc=1235661414 </li></ul><ul><ul><li>Article by: Gene J. Koprowski TechNewsWorld </li></ul></ul><ul><li>http://www.bnamericas.com/news/waterandwaste/Sensor_Technology_looking_for_distributors_in_South_America </li></ul>
  15. 15. Questions? <ul><li>Thanks for your time and attention. </li></ul><ul><li>Do you have any questions? </li></ul>

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