The Future Of Magazines´


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The Future Of Magazines´

  1. 1. `The future of Magazines´<br />Research proposal for Sofie Spindler and Cosmopolitan<br />By: Linda van der Meer<br />
  2. 2. Content<br /><ul><li> Introduction
  3. 3. Research Question
  4. 4. Theory
  5. 5. Methodology
  6. 6. Financial proposal
  7. 7. Conclusion</li></li></ul><li>Introduction<br />
  8. 8. Research Question:<br />I will discuss two points in my proposal:<br />What will happen to the quality of content in the new format?<br />What will happen to the readers´ consumption behavior ?<br />The main Question will be:<br />´What will happen to the quality of the content of the traditional printed magazine when they change their format into an E-zine and how will the new format affect the readers´ consumption behavior?´<br />
  9. 9. Theory<br /><ul><li>The Internet; a new medium
  10. 10. The quality of Peer Production of Content
  11. 11. Readers´ consumption behavior
  12. 12. Conclusion</li></li></ul><li>The internet; a new medium<br /><ul><li> Internet and Web 2.0 (O´Reily)
  13. 13. Interactivity
  14. 14. E-publishing
  15. 15. E-zine</li></li></ul><li>The quality of Peer Production of Content<br /><ul><li> Peer production of content
  16. 16. Benkler:</li></ul>´Free/Open-Source Software and Peer Production of Information, Knowledge, and Culture Generally´<br /><ul><li> Johnson and Kaye
  17. 17. Credibility</li></li></ul><li>Readers´ consumption behavior<br /><ul><li> Different types of participation
  18. 18. C. Walker; four ways of participating
  19. 19. Kraaijkamp & van Eijk; Reasons for cultural participation
  20. 20. Different types of readers
  21. 21. Age, gender, level of education etc.
  22. 22. Influence E-publishing on behavior?</li></li></ul><li>Conclusion<br /><ul><li> The Quality of the content will go down in this format
  23. 23. The readers´ consumption behavior will change
  24. 24. In what way will it change?</li></ul>Emperical Research <br />
  25. 25. Methodology<br />The main research question will be:<br />´What are the differences in key characteristics of readers of the E-zine and readers of the traditional printed magazine?´<br />
  26. 26. Methodology<br />Key Facts:<br /> <br />Method: A survey<br />Target group: Readers of Cosmopolitan and audiences of book/magazine stores.<br />Duration: The survey will be held during a month<br />Variables: Gender, age, level of education, level of income, subscription, internet access, preferences etc.<br />Results: Will be published online and in the magazine<br />Mission: To get a clear profile of the type of readers of the traditional magazine and the type of readers of an E-zine<br />
  27. 27. Financial Proposal<br />The total costs per researcher are:<br />Junior Researcher  €2720,-<br />Medior Researcher  €3640,-<br />Senior Researcher  €3600,-<br />
  28. 28. Conclusion<br />
  29. 29. Questions?<br />