Laika Russia English

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Laika Russia LLC, Cost Per Action (CPA) advertising in Russia. Promo sites, Context, Keyword Display, PR, Secret Marketing, Blogs, Chat. Pay per visit for SME companies interested in offering services to Russian Internet Users.

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Laika Russia English

  1. 1. Internet and Mobile Advertising Agency LAIKA RUSSIA Laika Russia 2008
  2. 2. About the Company Laika Russia is an international advertising and marketing company based in Russia. It was launched in 2008 and has several operating companies in the internet and mobile industries, that have operated in Russia since 2002. Laika Russia is internationally and domestically financed. Laika Russia specializes in unique B2B product and marketing services. At the same time Laika Russia develops, consumer based aplications and services to support its B2B service offer. Products such as www.hockeyboss.ru, www.laikamusic.ru, wap.veswap.ru. Laika Russia is lead by a team of industry experts that have experience in many global markets and have recognized innovative products in the mobile and the Internet industries. Laika Russia implement the tactical plan to acquire new customers in the most cost-effective manner, a fixed cost basis. The primary offers and lines of business: • Internet marketing; Cost Per Action (CPA) • Mobile marketing; WAP based Cost-Per-Click (CPC)
  3. 3. Internet market in Russia Internet in Russia (Runet) - The most fast-growing segment of mass communications. In 2007 the quantity of Internet users in Russia has made more than 29,4 million person (26 % of the population) in the age of 18 +. Total of users for 2007 – 35 million. In 2007 the audience of a Runet has grown on 30 %, in 2008 the percent of a gain of an audience is expected even greater. The basic representatives of a Russian-speaking audience of the Internet live in Russia – (72 %) and in Ukraine (11 %). Other users fall to other CIS countries and the far abroad. Main places of internet access: home computer (70%) work (24%). Most users spend about 3 hours a day on internet - 37,8%, from 3 to 8 hours – 31,3%. Main type of connection used –Broadband - 85%, dial-up - 15%. Dynamics of growth of the market the Internet-advertising - 97 % for 2007 ($370 million). In 2008 the share of the Internet in cumulative advertising budgets of the Russian advertisers will reach 6,5 %, and the volume of a segment the Internet-advertising will make $650 million * * Information taken from «TNS Web Index», Yandex, IMHO VI, FOM
  4. 4. Internet market in Russia Demographics (for internet users over 18 years old).* Sex 55% - men 45% - women Age under 18 14% 18-24 years 31% 25-34 years 18% 35-44 years 17% 45-54 years 12% 55 years and older 8% * Information taken from «TNS Web Index», Yandex, IMHO VI
  5. 5. Internet market in Russia Interests of Russian users* 11.9% Education 3.2% Mass media Services 11.5% Communication 3.0% Entertainment 10.0% Business and 2.9% finances Auto 8.5% Cities and regions 2.7% Games 8.1% Work 2.2% Products 7.8% Photo 2.1% Sport 6.9% Movies 2.0% Fun and hobbies 5.6% Nature 1.8% Others 5,5% Travel 4.3% * Information taken from «TNS Web Index», Yandex, IMHO VI, excluding erotic content
  6. 6. The Mechanics of Internet Marketing
  7. 7. Advertising comparison. Internet marketing. Average cost of attraction of the client in the Russian Internet: The potential buyer on By Russian internet media advertising: Landing Page on your site Cost Per Millennium (CPM) – €1 Click Through Rate (CTR) - 0,2 % (the average index) Means a Cost Per Click (CPC) – €0,50 per click, Average Conversion Rate (ACR) of 3,5% Becomes Leaves from The effectiveness of this approach will lead to a the Buyer or a site cost of € 14,50 per Customer. Our scheme of attraction: We provide the most effective Cost Per At once Becomes the Buyer Customer (Registration) by only basing our results on Success. Cost Per Registration - € 3,5 to € 11 You pay for already active, registered at the buyer and do not spend money on hot air!
  8. 8. 1. My-Gallery.ru project The project description: a social network with a photo-galleries orientation. Blogs, forums, communities. Objective: to attract the interested users on a site for registration and further use of service. Realization terms: June-August, 2007 Productivity: high Cost of the user: 4$ Amount of the attracted users: more than 10.000 Resource promotion strategy: positioning of a portal as one of the independent representatives of social networks, an embedded advertising, contextual advertising.
  9. 9. Description of the Promo Campaign for My-Gallery.ru Social Network The promotional sites created by taking into account the photographic orientation of my- gallery.ru social network served as the main source of traffic. A monthly beauty pageant offering prizes was organized for the female target group on www.krasavica2007.ru promo site. In order to participate in the beauty pageant you needed to sign up on my-gallery.ru and to upload your photos. According to the concept of my-gallery.ru site, the registered users voted daily for the “picture of the day”. If a participant’s picture was voted as “the picture of the day”, such participant was assigned a certain amount of points. The most beautiful girl of my-gallery.ru was elected on the basis of the monthly results, and the top three winners received prizes. A contest of photographic skills was organized for the male target group on www.foto2007.ru promo site. In order to participate in the contest you also needed to sign up on the site and to upload your photographic works. The principle of determining the best photos and distributing the prizes among the participant was similar to the one of the beauty pageant for the girls.
  10. 10. 2. Avito.ru project The project description: the second in the CIS most-visited and most-selling auction web site. Objective: to attract the interested users on a site for registration and further use of service. Realization terms: March, 2008- July, 2008 Productivity: high Cost of the user: 12$ Amount of the attracted users: more than 5.000 Resource promotion strategy: potential audience-oriented promo-sites creation and their promotion by media and context advertising.
  11. 11. Description of the Promo Campaign for Avito.ru Internet Auction The promo site that acted as an independent expert in the domain of Internet- based purchases and sales - www.pokupka-i- prodazha.ru – served as the main source of traffic. The site contained comparisons of various modalities of goods purchases and sales in the Internet, including transactions through Avito.ru portal. The comparisons were mainly based on the parameters that represented comparative advantages of Avito.ru Internet auction as compared to other similar projects (convenience, the work of the technical support service, security of transactions, etc.).
  12. 12. 3. Kylie Minouge project (LaikaMusic.ru) The project description: Kylie Minouge (singer) fans competition. Objective: to attract to a site singer fans in the shortest term for participation in competition and purchases of license mp3-tracks. Realization terms: June, 2008 Productivity: high Cost of the user: 0,5$ Amount of the attracted users: more than 5.000 Resource promotion strategy: promo-page competition development, targeted context and media advertising on the musical-orientated sites.
  13. 13. Description of the Promo Campaign for the Contest for Kylie Minogue’s Fans on LaikaMusic.ru LaikaMusic.ru portal developed a specialized section oriented to the contest in question. A large-scale advertising campaign was organized on the official and non-official fan resources of the singer, as well as on specialized music sites. The emphasis was placed on the media advertising. We displayed several million ad banners of various formats with a high fine-tuned targeting by sites, sex, and age, and we applied the behaviorist targeting of the target audience.
  14. 14. 4. HockeyBoss.ru project The project description: the hockey lovers and hazardous audience oriented on-line game. Objective: to attract the interested users on a site for registration and further use of service. Realization terms: September, 2008- March, 2009 Cost of the user: 1,5$ Amount of the attracted users (forecast): more than 5.000 in a month Resource promotion strategy: potential audience-oriented promo-sites creation and their promotion by media and context advertising, PR- articles and embedded advertising in thematic blogs and forums.
  15. 15. Description of the Promo Campaign for the Hockey Boss Online Game The promo sites targeting the target group of the project served as the main source of traffic. The target audience was conventionally divided into several groups and special promo sites were created for each group. There were 3 promo sites created in total: for the sports lovers (poluchi- priz.ru), for the online gamers (igrat-online.ru), and for the computer game fans (http://hockey- boss.ru/1003). The promo sites are promoted on the Internet, on platforms of various directions specific for each of the groups which the target audience has been divided into. Thus, the maximum possible effect is attained.
  16. 16. Pricing of Services Price is determined on a campaign per campaign basis. Cost per Registration means that clients pay for actual results. Cost of service depends on purpose of each advertising campaign (product sales, registration of new users, brand advertising, etc.), specifics of business, terms of carrying out of an advertising campaign and size of target audience. Trial campaigns for Internet start from CPA €0.50 Trial campaigns for mobile start from CPC €0.05 Trial campaign for 1 month including: • Development of a strategy and advertising campaign; • The guaranteed quantity of the involved clients; • Post campaign report about advertising campaign. Getting started is easy….!
  17. 17. Dennis Adamo 3, Novoslobodskaya str., 127030, Moscow, Russian Federation. + 7 903 796 1995 Dennis.Adamo@laikamedia.com

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