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Company Case Study


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Company Case Study

  1. 1. Company case study: By: Imani Jefferson 7 th period
  2. 2. History of Coca-Cola <ul><li>In May 1886 coca-cola was invented. </li></ul><ul><li>Coke or Coca-Cola as some people called it was invented in Atlanta by a pharmacists by the name of John Pemberton. </li></ul><ul><li>Coca-cola was sold at 5 cents a glass. </li></ul><ul><li>one day Frank Robinson who was Pemberton’s bookkeeper named this mixture Coca-Cola. </li></ul>
  3. 3. History of Coca-Cola <ul><li>1905-1918 Coca-cola was enjoyed by 8 different countries worldwide. </li></ul><ul><li>1919-1940 Coca-Cola was enjoyed in 53 different countries. </li></ul><ul><li>During this time Coca-Cola introduced the 6-pack. </li></ul><ul><li>1941-1959 Coca-cola was enjoyed in 120 countries. </li></ul><ul><li>During this time coca-cola used an elf character to promote coca-cola sales but to introduce a new name coca-cola “coke”. </li></ul>
  4. 4. Business risks for Coca Cola <ul><li>One risk for the coca-cola company is that because it’s a sugary soft drink it could be a cause of obesity. </li></ul><ul><li>Obesity is a business risk because its one of the most common health problems. </li></ul><ul><li>Even though Coca-Cola has different types such as diet or caffeine free. </li></ul><ul><li>Another risk for coca-cola is believe it or not is how much water is added. </li></ul><ul><li>Because water is the most limited natural resources . </li></ul>
  5. 5. Coca-cola Impact on Georgia <ul><li>The impact Coca-Cola had on Georgia made it a more popular tourist spot. </li></ul><ul><li>Making Atlanta the biggest tourist attraction. </li></ul><ul><li>Coca-cola is the #1 top soft drink enjoyed . </li></ul>
  6. 6. Transportation of Coca-Cola <ul><li>Coca cola uses several systems of transportation to deliver their coca cola products. </li></ul><ul><li>When coca-cola delivers coca-cola brands overseas they send there product through Delta airlines. </li></ul><ul><li>When coca-cola delivers their brands state to state they use the company truck. </li></ul>
  7. 7. Connection <ul><li>I think starting a new company would be hard to do because of how much work it takes to start a company. </li></ul><ul><li>But it would provide jobs for many people. </li></ul><ul><li>I think any kind of products would work with a new company. </li></ul><ul><li>I'm thinking a product that people use a lot of or enjoy. </li></ul>
  8. 8. Thanks for Watching Imani Jefferson Production