Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

0861599 seconds left before the buzzer...


Published on

This integrated media series is about basketball, and the rising popularity of the sport in Canada. More specifically, the rise of the Toronto Raptors as Canada\'s only NBA team has fans captivated, and youth basketball as a whole has invested hope into the future.

  • Be the first to comment

0861599 seconds left before the buzzer...

  1. 1. Introduction <ul><li>Ever since James Naismith invented the sport of basketball in 1891, it has grown in popularity and has been appreciated on an international level. Specifically, basketball has become a recent phenomenon for Canadian fans, with a huge boost in fan appreciation of the Toronto Raptors. </li></ul>
  2. 2. History of Basketball in Canada <ul><li>In 1891, a Canadian James Naismith invents the sport. </li></ul><ul><li>1936 Canada’s first participation in the Olympic Games with a national team </li></ul><ul><li>1954 Canada’s first involvement in the World Championships </li></ul><ul><li>Canadian women’s team Edmonton Grads dominate the 1920’s, 30’s, and 40’s, including a record 147-game winning steak. </li></ul><ul><li>In 1995 the expansion teams Vancouver Grizzlies and Toronto Raptors join the NBA, becoming the first two non-American cities. </li></ul><ul><li>In 2005 Canadian Steve Nash wins the MVP, and again in 2006. </li></ul>
  3. 4. NBA Fan Demographics (1)
  4. 5. Basketball Canada <ul><li>Team Canada: </li></ul><ul><li>8 Olympic appearances since being recognized in 1936 </li></ul><ul><li>Won silver in 1936 </li></ul><ul><li>Basketball Canada responsible for programs at international, amateur and grassroots levels as well as charities and youth programs </li></ul><ul><li>This ensures a solid investment in the youth development programs </li></ul>
  5. 7. Demographics of NBA Fans(continued)
  6. 8. Team History <ul><li>Team was made as an NBA expansion team in 1995 along with the Vancouver Grizzlies </li></ul><ul><li>Until 1999 the team struggled to find their rhythm as a unit </li></ul><ul><li>From 1999-2002 the team made the playoffs three consecutive years </li></ul><ul><li>2002-2006 the team struggled as the roster changed dramatically </li></ul><ul><li>2006-Present the team has improved ticket sales as they made the playoffs two consecutive years, including an Atlantic Division Championship </li></ul>
  7. 10. References <ul><li> (Picture Logo) </li></ul><ul><li> (Chart 1 and 2 info) </li></ul><ul><li> (Calderon Image) </li></ul><ul><li> (Background Information) </li></ul><ul><li> (Camp Image) </li></ul><ul><li> (Naismith Image) </li></ul><ul><li> (Team Photo) </li></ul><ul><li> (Air Canada Centre Image) </li></ul>