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Seth Godin’s Tribes Presented by Ashleigh Martin
Seth Godin <ul><li>Bestselling author </li></ul>Blogger Founder of Squidoo Leader Innovator Public Speaker Entrepreneur
<ul><li>“ The Prime Minister of Permission Marketing” </li></ul><ul><li>-Promote Magazine </li></ul>“ #1 Business Blog” -A...
<ul><li>“ A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” </li></...
<ul><li>A group only needs two things to be a </li></ul><ul><li>tribe:   </li></ul><ul><li>1. a shared interest  </li></ul...
<ul><li>DON’T:  </li></ul><ul><li>look for customers  </li></ul><ul><li>for your products </li></ul>DO:  seek out products...
<ul><li>Tribes are about faith… </li></ul>* faith in an idea * faith in community * faith in the tribe leader
Leaders make a ruckus… Good-bye to the status quo!
The anatomy of a movement: Three elements- 1. A narrative about who we are and  the future we’re working on 2. A connectio...
“ People want growth and connection and something new.”  -Tribes It’s surprisingly simple.
<ul><li>Some tribes are stuck.   </li></ul>
A crowd is a tribe without a leader. A crowd is a tribe without communication. Tribes have a leader and a means of communi...
Fans, NOT Numbers    = Success
followers engage followers improve followers interact followers recruit <ul><li>Tribes need followers. </li></ul>
* A thermometer indicates something is broken * A thermostat changes the enviornment with    the world outside <ul><li>The...
It’s simple. Twitter tightens the relationship you have with your followers.   <ul><li>Twitter = trust + tribes + true fan...
* The balloon factory represents the status    quo.  * The unicorn represents the leader who    changes the status quo. Be...
Fear- the only thing holding you back. <ul><li>The F Word.   </li></ul>
As Godin says in conclusion, “You can chose to lead, or not. You can choose to have faith, or not. You can choose to contr...
<ul><li>CONTACT ME: </li></ul><ul><li>Facebook:   </li></ul><ul><li>www.facebook.com/ashleighmartin </li></ul><ul><li>Twit...
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Review of Seth Godin's Tribes

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This is a trade book review created for my PRCA 3711 Practicum course.

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Review of Seth Godin's Tribes

  1. 1. Seth Godin’s Tribes Presented by Ashleigh Martin
  2. 2. Seth Godin <ul><li>Bestselling author </li></ul>Blogger Founder of Squidoo Leader Innovator Public Speaker Entrepreneur
  3. 3. <ul><li>“ The Prime Minister of Permission Marketing” </li></ul><ul><li>-Promote Magazine </li></ul>“ #1 Business Blog” -AdAge Top 150 Blogs “ America’s Greatest Marketer” -American Way Magazine Website: www.sethgodin.com Blog: http://sethgodin.typepad.com/ Squidoo: http://www.squidoo.com/seth Facebook: www.facebook.com/sethgodin Twitter: http://twitter.com/thisissethsblog
  4. 4. <ul><li>“ A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” </li></ul><ul><li>-Seth Godin </li></ul>
  5. 5. <ul><li>A group only needs two things to be a </li></ul><ul><li>tribe: </li></ul><ul><li>1. a shared interest </li></ul><ul><li> 2.a way to communicate </li></ul>
  6. 6. <ul><li>DON’T: </li></ul><ul><li>look for customers </li></ul><ul><li>for your products </li></ul>DO: seek out products and services for the tribe
  7. 7. <ul><li>Tribes are about faith… </li></ul>* faith in an idea * faith in community * faith in the tribe leader
  8. 8. Leaders make a ruckus… Good-bye to the status quo!
  9. 9. The anatomy of a movement: Three elements- 1. A narrative about who we are and the future we’re working on 2. A connection among the leader and the tribe 3. Something to do- the fewer the limits, the better
  10. 10. “ People want growth and connection and something new.” -Tribes It’s surprisingly simple.
  11. 11. <ul><li>Some tribes are stuck. </li></ul>
  12. 12. A crowd is a tribe without a leader. A crowd is a tribe without communication. Tribes have a leader and a means of communication. <ul><li>Crowds and tribes differ </li></ul>
  13. 13. Fans, NOT Numbers = Success
  14. 14. followers engage followers improve followers interact followers recruit <ul><li>Tribes need followers. </li></ul>
  15. 15. * A thermometer indicates something is broken * A thermostat changes the enviornment with the world outside <ul><li>Thermometer vs. Thermostat </li></ul>
  16. 16. It’s simple. Twitter tightens the relationship you have with your followers. <ul><li>Twitter = trust + tribes + true fans </li></ul>
  17. 17. * The balloon factory represents the status quo. * The unicorn represents the leader who changes the status quo. Be the unicorn. <ul><li>What happens when you put a unicorn in a balloon factory? </li></ul>
  18. 18. Fear- the only thing holding you back. <ul><li>The F Word. </li></ul>
  19. 19. As Godin says in conclusion, “You can chose to lead, or not. You can choose to have faith, or not. You can choose to contribute to the tribe or not. You get to make the choice.” <ul><li>Get it. Read it. Pass it on. </li></ul>I say pick up the book and learn something. I did.
  20. 20. <ul><li>CONTACT ME: </li></ul><ul><li>Facebook: </li></ul><ul><li>www.facebook.com/ashleighmartin </li></ul><ul><li>Twitter: </li></ul><ul><li>www.twitter.com/ashleighmartin </li></ul><ul><li>Blog: </li></ul><ul><li>http://ashleighspractice.wordpress.com/ </li></ul><ul><li>Email: </li></ul><ul><li>[email_address] </li></ul>Ashleigh Martin Public Relations Practicum

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