Tempe Chamber Social Media

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Tempe Chamber Social Media

  1. 1. Coffee Talk: The Social Media Craze: Using It Wisely In Your Marketing Strategy
  2. 2. The Agenda • What • Pre-requisites • Where • How
  3. 3. WHAT
  4. 4. Social Media Defined: • Social media is content created by people using highly accessible and scalable publishing technologies. It's a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content. It is transforming monologues (one to many) into dialogues (many to many) and the democratization of information, transforming people from content readers into publishers. ~ Wikipedia.com
  5. 5. Social Media Defined:
  6. 6. Before You Start
  7. 7. Before You Start • Business Evaluation Sate Of The Union • What does and doesn’t work? • Customer Sentiment • Customer Service • Product/Service Quality
  8. 8. Before You Start • Who Is Coming To Dinner? • Housekeeping or Remodel? • Accurately Reflect Company & Brand • All Links, Information & Graphics Up-To- Date • Current Content
  9. 9. Before You Start • Get The Team Together • Cheap But Not Free • Team Concept • Can Impact Entire Organization • Social Media Policy
  10. 10. Before You Start • Is There Anybody Out There? • Competitors • Customers • Industry Leaders/Influencers • Why or Why Not?
  11. 11. Before You Start • A Plan And A Purpose • Who • Platforms • Keywords • Messages • Tools
  12. 12. WHERE
  13. 13. Where: NOT Search E-Commerce Corporate/Traditional News Websites
  14. 14. Where: Social Media Forums/Chat Rooms Picture
  15. 15. Where: Social Media
  16. 16. Where: Social Media Social Networking
  17. 17. Where: Social Media Review Sites Micro-Blogging
  18. 18. Where: Social Media Video Music
  19. 19. Where: Social Media Link Sharing Slideshows
  20. 20. WHEN
  21. 21. How: Public Relations
  22. 22. How: Applications
  23. 23. How: Customer Service • Service, Education & Resources
  24. 24. How: News & Events • Was on Twitter Before... • CNN.com • NYTimes.com • FoxNews.com • 34 Minutes Later: MSN • Mobile Power
  25. 25. How: Promotion & Sales
  26. 26. How: Innovation • What Do Your Customers Want? • Listen • Instant Feedback • Interact
  27. 27. How: Innovation
  28. 28. How: Niche Marketing
  29. 29. How: Multi-Channel Talk • Some Of The Places... • Microsite: BarackObama.com • Facebook • Myspace • Twitter • YouTube • BlackPanet • MiGente • AsianAve • Eons • FaithBase
  30. 30. How: Relationships
  31. 31. How: Your Site Content
  32. 32. Let’s Play
  33. 33. CRITICAL TO SUCCESS Company: Name: Title/About: Contact Information:
  34. 34. CRITICAL TO SUCCESS Company: Name: Title/About: Contact Information:
  35. 35. CRITICAL TO SUCCESS Company: The Social Latte Name: Title/About: Contact Information:
  36. 36. CRITICAL TO SUCCESS Company: The Social Latte Name: Jack L. Smith Title/About: Contact Information:
  37. 37. CRITICAL TO SUCCESS Company: The Social Latte Name: Jack L. Smith Title/About: Helping businesses understand, integrate, measure and maximize interactive & social media in their business. Contact Information:
  38. 38. CRITICAL TO SUCCESS Company: The Social Latte Name: Jack L. Smith Title/About: Helping businesses understand, integrate, measure and maximize interactive & social media in their business. Contact Jack@TheSocialLatte.com Information:
  39. 39. CRITICAL TO SUCCESS Company: The Social Latte Name: Jack L. Smith Title/About: Helping businesses understand, integrate, measure and maximize interactive & social media in their business. Contact Jack@TheSocialLatte.com Information:
  40. 40. Slides At: LinkedIn.TheSocialLatte.com

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