Print The Library (Online)


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Print The Library (Online)

  1. 1. Ethical, Social, and Political Issues<br />E-Commerce<br />PRESENTED BY<br />GROUP 5<br />
  2. 2. คุณลอกเลคเชอร์ของเพื่อนบ่อยมั้ย?<br />| ไม่ลอกหรอก เอามา XEROX ดีกว่า <br />| แหม ก็มีบ้าง เม้าท์เพลินเลยจดไม่ทัน<br />|จดเองดีที่สุด<br />
  3. 3. คุณรู้มั้ย ตอนนี้ซีดีเพลงไทย แผ่นละเท่าไหร่?<br />| รู้สิ ก็ราคา บาท <br />| ไม่เคยรู้นานแล้ว <br />|เขาโหลดของฟรีกันทั้งนั้น<br />
  4. 4. เวลานั่งทำงานอยู่หน้าคอม ทำอะไรกันบ้าง?<br />| ก็ต้องทำงานสิ <br />| ทำทุกอย่างแหละ ก็รายงาน (ป.โท) มันเยอะ <br />|ปลูกผัก เลี้ยงปลา ก็งานนะ<br />
  5. 5. คุณได้รับเมล์คลิปแอบถ่ายดาราสาว สิ่งที่คุณทำคือ?<br />| รีบเปิดดู แล้วส่งต่อ <br />|ดูเสร็จ ลบเลย <br />|ไม่ดูหรอก ลบทิ้งเลย<br />
  6. 6. ถ้าวิชานี้ไม่แจก TEXTBOOKจะทำอย่างไร?<br />| ไปซื้อสิ <br />| เอาไป XEROX สิจ๊ะ <br />| XEROX ของเพื่อนที่จดเอาไว้แล้ว ดีที่สุด<br />
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  8. 8. Ethical, Social, and Political Issues in E-commerce PRESENTED BY GROUP 5<br />
  9. 9. PRINT THE LIBRARY (ONLINE)<br />Is Playing Fair, or Just Out to Make a Buck?<br />
  10. 10. Provide access to “All the world’s information”<br />Make money by selling Ads<br />The problem arises when what Google put in their severs does not belong to them<br />
  11. 11. Book Search Project (Previously called Google Print)<br />1. The Partner Program (Previously called the Publisher Program)<br />Obtain permission from publishers to scan their books and provide bibliographic <br />Benefit<br />Publishers & Authors : Get chance for wider market<br />Google : Sell more Ads<br />* No problem for this part<br />
  12. 12. Book Search Project (Previously called Google Print)<br />2. The Library project (Previously called Google Print Library)<br />Scan millions of books in university and public libraries<br />Allow users to search for key phase, and display “relevant” portion of the text calls “Snippets”<br />Without permission from publishers<br />
  13. 13. THE LIBRARY PROJECT<br />Support by prestigious libraries: U. of Michigan, Harvard U., Stamford U., The New York Public Library and Oxford U.<br />Refuse to participate: The Smithsonian Institute, The Boston Public Library and a consortium of 19 research and academic libraries in the northeast<br />Why disagree?<br />Harmful to authors and publishers<br />Restrictions that Google wants to place on their collection, unavailable to other search services<br />
  14. 14. Controversial<br />Two lawsuits claimed “copyright infringement”<br />By the Authors Guild<br />By five major publishing companies (McGraw Hill, Pearson Education, Penguin Group, Simon & Schuster, and John Wiley & Sons)<br />
  15. 15. Controversial<br />American Association of Publishers alleges:<br />Google keep talking about doing this because it is good for the world. That has never been a principle in law<br />Google claims:<br /> Perform a public service, available to millions on the Internet<br /> Help publisher selling new copies of books<br />This use is “fair” under the “fair use” doctrine. It is codified in the Copyright Act in 1976<br />
  16. 16. Two different outcomes of copyright lawsuit<br />In New York, the UMG Recording & MP3 case<br /> Copied copyrighted works onto a server and allowed access to third-party subscribers was not protected by fair use<br />2. In California, two Ninth Circuit cases, Kelly & Arriba Soft, and Perfect 10, Inc & Ins.<br /> The storage and display of “Thumbnail” images of copyright works in order to make them accessible via a search engine was fair use<br />
  17. 17. Other Book Search Projects<br />Microsoft : “Microsoft Live Books Search”<br /> Launched in 2006<br /> Scan books with permission from publishers<br /> Scan 750,000 books and 80 million academic articles<br /> Closed the project down in May 2008<br />The Open Content Alliance (OCA)<br />Open database of book contents that will be accessible from any search engine<br />Focus on books in the public domain, often historical interest<br />Obtain permission from publishers before scanning<br />
  18. 18. CASE Study Questions<br />PLEASE OPEN YOUR TEXTBOOK TO PAGE 8-63 <br />
  19. 19. 1<br />Who is harmed by Google’s Library Project? Make a list of harmed groups.<br />A N S W E R<br />Publishing Company Public can access for free of charge.<br />Authors of the book The copyright infringement. <br />
  20. 20. 1<br />For each group, try to devise a solution that would eliminate or lessen the harm.<br />A N S W E R<br />Both Publisher and Author<br /><ul><li> Mutual agreement of business model
  21. 21. Give monetary compensation</li></li></ul><li>2<br />If you were a librarian, would you support Google’s Library Project? Why or why not?<br />A N S W E R<br />“SUPPORT” in concept Free exchange of information is similar model to a public library<br />“THREAT” in substitute service Google’s Library has a competitive edge over a physical library<br />
  22. 22. 3<br />Do you believe Google’s claim that scanning entire books fits within the concept of “fair use”?<br />Why or why not?<br />A N S W E R<br />“NO” <br /> 1. Factor of fair use<br />2. Fair use: not exclusive search engine <br />
  23. 23. 4<br />What are some of the important differences between Google’s Library Project program and the Open Content Alliance program?<br />A N S W E R<br />“OCA”<br />Non-commercial <br />Be accessible from any search engine <br />Publisher agreement<br />“Google”<br />Commercial <br />Exclusive<br />With/without permission<br />
  24. 24. 5<br />Why is Google pursuing the Library Project program? What is in it for Google?<br />Make a list of benefits to Google.<br />A N S W E R<br />Horizontal integration<br />Increase Google page view, decrease other search engine page view<br />More benefit opportunity<br />Increase bargaining power<br />
  25. 25. Ethical, Social, and Political Issues in E-commerce PRESENTED BY GROUP 5<br />
  26. 26. แอบเอารูปคนอื่นจากในเน็ตมาล้อเล่นโดยเจ้าตัวไม่รู้ถือว่าผิดมั้ย?<br />| ผิด เพราะไม่ให้เจ้าตัวเลือกรูปสวยๆ <br />|ไม่ผิด แกล้งกันขำๆในห้องเรียน<br />
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  29. 29. เล่าเรียนสำเร็จวิทยา ก็ย่อมได้เกียรติ <br />แต่ฝึกอบรมด้วยจริยธรรมแล้วต่างหาก จึงจะสบสันติสุข<br />GROUP 5: NOK AOZZ COOK EIGHT and OH<br />