FVCP Ad Words


Published on

This was a short presentation to lead off our AdWords evening covering the legal aspects of using trademarks in you keyword strategy.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

FVCP Ad Words

  1. 1. What was the first music video on MTV? Eric Michalsen Western Suburb Drupal Meetup May 21, 2009 (openly stealing content from www.TravisTidwell.com)
  2. 2. Video Killed the Radio Star
  3. 3. Everybody Loves Video Drives Interest Drives Traffic Drives Interaction Drives Responses It Keep The Eyes On The Page High Bounce Rates = BAD Video can help kill your BR ratios
  4. 4. YouTube metacafe Yahoo Squidoo tubemogal Distribution Goodness just <embed> into your site and your done....right?
  5. 5. Maybe....maybe not
  6. 6. What if you want to host your own videos in your own content because you want to control all aspects of your content? Upload Video Create Content for the video, such as description and tags Convert Video to Flash for cross-browser/OS/system happiness
  7. 7. Let's do this in DRUPAL!!!
  8. 8. Drupal Problem.... “...current Video module is was not designed for a User-generated video website. It was only created to allow a web developer the ability to easily upload a video, and display that video.”
  9. 9. Resource #1 ? http://www.travistidwell.com/flashvideo Check out his Drupal Dash Media Player on the site!
  10. 10. Step 1: Get FFMPEG Step 2: Set up your php.ini file for the FlashVideo Step 3: Get the FlashVideo Module Step 4: Download a Media Player Step 5: Set up a Cron Task Step 6: Create a Content Template. Step 7: Create your Page!
  11. 11. Step 1: FFMPEG is a program that will convert any video format to the very common and ever-so-cool Flash format Truth is, if you have to install it...call a geek. It will go a lot faster than going through this presentation. Pay him in beer and you'll be fine.
  12. 12. Step 2: Set up your php.ini * Recommended Settings for php.ini: o post_max_size=100M o upload_max_filesize=100M o max_execution_time=1000 o max_input_time=1000 OR * Recommended Settings for .htaccess file: o php_value post_max_size 100M o php_value upload_max_filesize 100M o php_value max_execution_time 1000 o php_value max_input_time 1000
  13. 13. Step 3: Get the FlashVideo Module http://drupal.org/project/flashvideo
  14. 14. Step 4: Download a Media Player I have had success with: http://www.longtailvideo.com/players/jw-flv-player/
  15. 15. Step 5: Set up a Cron Task Once again, find a geek and pay in beer
  16. 16. Step 6: Create a Content Template Content Construction Kit (CCK)
  17. 17. Step 7: Create your Page Go to Administer->Site Configuration->FlashVideo Settings Select the link that says FlashVideo Settings for this node type next to the Page node type. Once you are in there, you will want to check the box that says: Enable the FlashVideo for this node type. And thats it!
  18. 18. Well, that was easy....let's see it in action! http://nooil.tv
  19. 19. Comments? Questions? Answers?
  20. 20. Thank you Eric Michalsen Twitter @michalsen http://meetup.com/foxvalleycp http://wwwfoxvalleycp.com Twitter #FVCP eric@michalsengroup.com 630.768.3481