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  1. 1. Engine 24 September 2009
  2. 2. A little bit about me.
  3. 3. Communication Consumer behaviour Research & Design Technology and the Web The creative process I’m interested in…
  4. 4. Business degree 2 years marketing experience Digital presence www.romneytaylor.com
  5. 5. What I believe in.
  6. 6. Above-the-line mass media should be used sparingly, if at all...
  7. 7. Instead…
  8. 8. … we should engage consumers in ways that are both relevant and aligned to their interests by using innovative channels that ensure that the message is (( embraced )) and not blocked.
  9. 9. People are hard-wired to notice only what is different.
  10. 10. SO.
  11. 11. In order to break through the clutter, we need to actively meet members of niche communities in meaningful ways. clutter clutter clutter clutter clutter
  12. 12. I believe passionately in harnessing the power of digital media and making use of targeted communication to achieve this .
  13. 13. I also firmly believe that brilliant research is the foundation that every good piece of communication is built on . R E S E A R C H
  14. 14. What I’ve done.
  15. 15. Blue chip clients
  16. 16. Fusion Outsourcing Services Now we’re talking
  17. 17. Launch pack
  18. 18. E-mail <ul><li>Dear John, </li></ul><ul><li>So I know we’ve been thinking about Fusion. </li></ul><ul><li>We must admit that we’re intrigued. </li></ul><ul><li>I know I am. </li></ul><ul><li>After all, their Business Process Outsourcing solution offering is quite comprehensive and they have won numerous local and international BPO industry awards – including National Winner of Best International Contact Centre…twice. </li></ul><ul><li>I think I (and by “I”, I mean “You” and by “You” I mean “We”) should give them a call and find out more about them. </li></ul><ul><li>You’ll probably find we (you, me and Fusion) speak with the same voice. </li></ul><ul><li>Regards, </li></ul><ul><li>John </li></ul>
  19. 19. Sea Harvest Client + agency
  20. 20. Website
  21. 21. Online recipe book
  22. 22. Unilever Flora pro-activ
  23. 23. Doctors pack
  24. 24. South African Breweries Amstel bottle conundrum
  25. 25. ?
  26. 26. Thank you!