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What is Moodmixer™ ?  Moodmixer´s core technology selects digital items on demand.  The automated selection is controlled ...
Preference-based systems allow finer-grained control over data management and new ways of interactivity, and therefore pro...
<ul><li>USER faces: </li></ul><ul><ul><li>lots of content </li></ul></ul><ul><li>USER wants: </li></ul><ul><ul><li>persona...
The solution: Moodmixer™-Technology <ul><li>USER gets :   </li></ul><ul><ul><li>personalization  </li></ul></ul><ul><ul><l...
Product: target clients: B2B : Highly flexible supply of music for  In-store Radio (retail, hospitality,gastronomy, cruise...
Contact <ul><li>PWsoft GbR  </li></ul><ul><li>Moodmixer-Microcasting GmbH </li></ul><ul><li>Mittelkamp 31 </li></ul><ul><l...
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Mm Micro Next08

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Moodmixer-technology

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Mm Micro Next08

  1. 2. What is Moodmixer™ ? Moodmixer´s core technology selects digital items on demand. The automated selection is controlled by different preference values, distribution settings and logs of items that have been handed out before. Core Principle of Moodmixer technology: a higher preference results in a „relatively“ higher usage of items or values, other distribution settings handle the global distribution of available metadata values.
  2. 3. Preference-based systems allow finer-grained control over data management and new ways of interactivity, and therefore provide more satisfactory results and outcomes. Preference based, automated content selection + distribution If everyone needs personalized content, automation is the key. Today's filter queries either produce too many or too less or too mainstream like or boring results. Preference based systems provide the best of all worlds and also reference non-mainstream taste.
  3. 4. <ul><li>USER faces: </li></ul><ul><ul><li>lots of content </li></ul></ul><ul><li>USER wants: </li></ul><ul><ul><li>personalization </li></ul></ul><ul><ul><li>interactivity </li></ul></ul><ul><ul><li>control </li></ul></ul><ul><ul><li>dynamic results </li></ul></ul><ul><ul><li>no repetitions </li></ul></ul><ul><ul><li>highest variation </li></ul></ul><ul><ul><li>to explore new content </li></ul></ul><ul><ul><li>flexibility </li></ul></ul><ul><li>PROVIDER faces: </li></ul><ul><ul><li>Lots of content </li></ul></ul><ul><ul><li>High editorial costs </li></ul></ul><ul><ul><li>High costs for meta data generation </li></ul></ul><ul><li>PROVIDER wants: </li></ul><ul><ul><li>to increase revenue </li></ul></ul><ul><ul><li>to control offer, </li></ul></ul><ul><ul><li>to offer new services </li></ul></ul><ul><ul><li>users to use back catalog </li></ul></ul>The problem: How to bring ALL content to its use ???
  4. 5. The solution: Moodmixer™-Technology <ul><li>USER gets : </li></ul><ul><ul><li>personalization </li></ul></ul><ul><ul><li>on-the fly playlists / assemblies </li></ul></ul><ul><ul><li>immediate interactivity </li></ul></ul><ul><ul><li>no repetitions </li></ul></ul><ul><ul><li>highest variation </li></ul></ul><ul><ul><li>also off-mainstream results </li></ul></ul><ul><ul><li>a learning system </li></ul></ul><ul><li>PROVIDER gets : </li></ul><ul><ul><li>Minimal editorial input </li></ul></ul><ul><ul><li>possible use of economical data </li></ul></ul><ul><ul><li>fast content assembly + distribution </li></ul></ul><ul><ul><li>control and influence </li></ul></ul><ul><ul><li>guaranteed use of all content </li></ul></ul><ul><ul><li>independence of data formats </li></ul></ul><ul><ul><li>scalability </li></ul></ul>
  5. 6. Product: target clients: B2B : Highly flexible supply of music for In-store Radio (retail, hospitality,gastronomy, cruise lines etc.) Ambient video and onscreen advertising. Programming for conventional radio stations,Internet radio stations B2C: Auto-playlisting in Smart phones, Mp3 devices, dynamic content display in Web portals (audio+video+picture+text), Recommendations in Online shops, for Download provider, News provider, Food generator, targeted delivery of audio/video on demand technology + service Wherever you need to assemble digital content…. technology + service
  6. 7. Contact <ul><li>PWsoft GbR </li></ul><ul><li>Moodmixer-Microcasting GmbH </li></ul><ul><li>Mittelkamp 31 </li></ul><ul><li>22043 Hamburg </li></ul><ul><li>Tel.: +49 –(0)40-76080725 </li></ul><ul><li>Fax.: +49 –(0)40-76080727 </li></ul><ul><li>Contact: Kerstin Laveatz </li></ul><ul><li>[email_address] </li></ul>

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