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Komli Survey Report

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To identify the demographic profile of users coming to the Travel, Technology, Social Networking & Business/Finance websites on Komli’s ad network

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Komli Survey Report

  1. 1. Online Demographic Survey Results June 2008 Published Aug 2008
  2. 2. SURVEY FINDINGS
  3. 3. INTRODUCTION Objective: To identify the demographic profile of users coming to the Travel, Technology, Social Networking & Business/Finance websites on Komli’s ad network Duration: 26 days (4 th June – 30 th June) Channels: Travel, Technology, Social Networking & Business/Finance Sample: The survey has been conducted using statistically significant sample sizes across each of the four categories
  4. 4. TRAVEL
  5. 5. Gender & Age <ul><li>More than 9 in 10 respondents are male </li></ul><ul><li>Most respondents are in the age group of 15-30 yrs </li></ul><ul><li>Around 1/3 rd of the respondents are in the age group of 30-45 yrs </li></ul>
  6. 6. Education & Occupation <ul><li>More than 1/3 rd of the respondents are graduates </li></ul><ul><li>3 in 10 respondents are post graduates </li></ul><ul><li>1/3 rd of the respondents are professionals </li></ul><ul><li>1 in 4 respondents are in service </li></ul>
  7. 7. Industry <ul><li>Nearly 1/5 th of the respondents are in the IT industry </li></ul><ul><li>More than 1 in 3 respondents work in Other industries </li></ul>
  8. 8. TECHNOLOGY
  9. 9. <ul><li>Nearly 9 in 10 respondents are male </li></ul><ul><li>70% of the respondents are in the age group of 15-30 yrs </li></ul><ul><li>1/4 th of the respondents are in the age group of 30-45 yrs </li></ul>Gender & Age
  10. 10. <ul><li>Nearly 2 in 5 respondents are graduates </li></ul><ul><li>More than 1/4 th are under grads </li></ul><ul><li>31% of the respondents are students </li></ul><ul><li>26% are in service & 23% are professionals </li></ul>Education & Occupation
  11. 11. <ul><li>Nearly 1/5 th of the respondents are in the IT industry </li></ul><ul><li>More than 2 in 5 work in Other industries </li></ul>Industry
  12. 12. SOCIAL NETWORKING
  13. 13. <ul><li>More than 8 in 10 respondents are male </li></ul><ul><li>4/5 th of the respondents are in the age group of 15-30 yrs </li></ul>Gender & Age
  14. 14. <ul><li>37% of the respondents are graduates </li></ul><ul><li>25% & 23% are under grads & post grads respectively </li></ul><ul><li>2/5 th of the respondents are students </li></ul><ul><li>24% are professionals & 21% are in service </li></ul>Education & Occupation
  15. 15. <ul><li>Slightly more than 1/5 th of the respondents are in the IT industry </li></ul><ul><li>Nearly 2 in 5 work in Other industries </li></ul>Industry
  16. 16. BUSINESS/ FINANCE
  17. 17. <ul><li>Nearly 9 in 10 respondents are male </li></ul><ul><li>2/3 rd of the respondents are in the age group of 15-30 yrs </li></ul><ul><li>Nearly 3 in 10 are in the age group of 30-45 yrs </li></ul>Gender & Age
  18. 18. <ul><li>½ the respondents are graduates </li></ul><ul><li>19% & 17% are post grads & under grads respectively </li></ul><ul><li>31% of the respondents are students </li></ul><ul><li>1/4 th of the respondents are in service </li></ul>Education & Occupation
  19. 19. <ul><li>Nearly 1/5 th of the respondents are in the IT industry </li></ul><ul><li>Around 1/3 rd work in Other industries </li></ul>Industry
  20. 20. THANK YOU

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