Management Performance Programmes Te c h n o l o g y Tr a i n i n g Fa c i l i t i e s
ASMT Corporate Profile
ASMT TRANSFORMING SPORT
Atlantic Sports Management & Training Ltd is an international company with global
knowledge and experience of the dynamic and changing sports industry. We specialise
in developing innovative solutions for sporting and leisure organisations. We have
clients in Ireland, Australia, Argentina, Canada, England, Scotland, Wales, Northern
Ireland, New Zealand and the USA.
We deliver innovative services, achieving results in the areas of :
Innovative, strategic solutions
for sport, health and leisure
John is Chairman and Managing Director of The SMT Group - a New Zealand company who deal
in sporting programmes and computer programmes for sports groups, commercial, corporate,
educational organisations and local governments. John played cricket for, and captained, New
Zealand. He set up Sport Waikato over 20 years ago and has chaired and led many groups and
Morgan leads ASMT and has worked with over 150 different organisations world-wide. Having
lived and worked in the US, the UK and New Zealand he returned to Ireland in the mid 1990s to
play a leading role in the development of a new sporting model for sport in Ireland working
with the Government to establish the Irish Sports Council and advise the Minister on the first
national sports policy.
We work with
Since then he has been involved in working with leading sporting organisations in Ireland and
leaders in globally and has extensive knowledge of sports planning, management, marketing, sponsorship,
sports finance, facility operations, coaching, antidoping, ethics, governance, re-structuring, high
performance, sport science, sports medicine and sports technology. Morgan has a Masters
management, degree in Sport & Leisure Management from Victoria University, Wellington, NZ and BSc in
technology and Physiotherapy from Trinity College, Dublin.
across the globe He has played and coached top level tennis and played rugby and Gaelic Football. He is
involved in managing and administering sport on a voluntary basis with a number of
organisations in Ireland. He has made many presentations at conferences in Ireland and
Our team is located in:
Ireland -Australia-Canada-New Zealand-UK
internationally and regularly lectures on sports management courses.
WHY INVOLVE ASMT IN YOUR ORGANISATION?
ASMT get results.
We have an excellent track record in all areas of sports leadership, management, high
performance, coaching, development, programming and technology.
We provide practical solutions to every day problems which enable sporting
organisations to maximise performance in every aspect of their leadership and
operations. We have many years of experience working at the cutting edge of sport,
health, fitness and leisure industries worldwide and bring a wealth of knowledge,
experience and expertise.
Creating change and improvement in the way sporting organisations work - we lead,
facilitate and drive change in organisations and support the leaders and people to new
levels of excellence and improvement.
We provide excellent value for money and deliver a quality end product. We are
innovative and flexible and incorporate best practice in our philosophy and models.
We focus on what is best for the organisation and client. We facilitate and lead clients
through a stimulating process designed to achieve the best outcomes and results with
We are developing new, practical tools, training and programmes to make running sports
organisations easier and results focused.
Our technology systems are providing organisations with solutions to improve
performance, maximise resources, generate revenue and provide improved accountability.
We keep things simple and easy to understand.
WHAT WE DO
TRANSFORMING ORGANISATIONS l Strategic & Business Plan
l Coaching & Sports Development
l l Performance
l Technology Plan
l • Transformation
l Commercial Plan
l Annual Operational & Staff Plans
MANAGEMENT & TRAINING SYSTEMS & TECHNOLOGY
l Leadership PlanTrac
l Boards Sportsware
l Staff Membership
l On-line advice programme High
l Interim management/contracting Programme
l & Risk
Audit Quality Assurance
ASMT TRACK RECORD
We have clients in Ireland, Australia, Argentina, Canada, England, Scotland, Wales, Northern Ireland, New Zealand and the USA. Over the
past 4 years some of the projects we have completed are:
l management of the new Coaching Strategy for Ireland and transformation of NCTC into Coaching Ireland.
l analysis of the governance, operations, communications and marketing of Cumann Camogaiochta na nGael.
Feasibility study for a new stadium for Waterford GAA.
Feasibility study on Argentina Rugby Union participating in global international rugby competitions.
Successful re-structuring of the Irish Ladies Golf Union, followed by development of a new high performance strategy and Board training
programme for the Union.
Project management of the strategic plan and development of new structures and operational programmes for the IRFU. Development
of the new Domestic Games programme and service level agreement between the IRFU and its 4 Branches.
Development of new structure and programme for the domestic game, governance and leadership model for Munster Rugby.
l strategic plan and high performance system for Rugby Canada and USA Rugby.
Project management of the new Long Term Rugby Development Programme for Rugby Canada.
Training programme for Sport Council Wales governing body team.
l strategic plan, governance model and re-structuring of Basketball Ireland.
Review of Athletics Ireland and development of Technical Plan.
Development of Strategic Plans for 12 Local Sports Partnerships In Ireland.
Review of the first 4 years of Donegal, Sligo, Kerry and Cork Sports Partnerships and development of the subsequent strategic plans.
Implementation of Board training programmes for 5 Local Sports Partnerships and 10 NGBs.
Implementation of the modernising programme with UK Sport, sportscotland, Sports Council of Wales.
Review and creation of new governance models for Scottish Governing Bodies.
Programme management and quality assurance system for Dublin City Council Youth@Risk programme.
l governance model, Strategic and Business Plan for The International Rugby Board (IRB).
l training and development programmes for 20 sporting organisations in Ireland and the UK.
Business plan for ILAM Ireland.
Review of the outdoor adventure sports sector for the Irish Sports Council.
Review of criteria for eligibility and funding criteria for National Governing Bodies for Irish Sports Council.
l leadership structure for the Irish Football Association.
l long term strategy, high performance plan and new implementation systems for the Irish Sailing Association and review of the
Beijing Olympics high performance programme.
Feasibility study for new national training centre for the Golf Union of Ireland.
Feasibility studies and business plans for new sports centres in Cork, Kinsale and Sports Campus Ireland.
ASMT SPORTS MANAGEMENT
Good plans are essential to effective organisations. ASMT assists organisations with:
l strategic plans for organisations which can be implemented.
l Clarifying the strategic direction of a sporting organisation for the Board, staff and stakeholders.
l Creating simple visions and strategies which have the power to motivate and inspire sporting organisations to achieve their potential.
l Helping organisations identify what is the best structure to implement their plans and strategies.
l Providing leadership and project management in the development of plans and creating change.
l Establishing plans on our unique strategic management on-line system – PlanTrac.
LEADERSHIP & MANAGEMENT: TRAINING – MENTORING
Strong and effective leadership is critical in any successful organisation. ASMT leads sporting organisations to modernise their structures in
line with the leading sporting models in the world. In achieving this we:
l Provide advice on the structure, composition and formation of the Board and Committees of Sporting Bodies.
l Boards and volunteers on their roles and responsibilities.
l Develop codes and charters for how the Board, committees and staff function and act.
l solutions to make organisations significantly transform the way they operate.
l a new dynamic for the staff and professionals to work effectively with volunteers.
l Provide management and mentoring support to organisations, CEOs and senior staff.
l Interim management of organisations who need staff on short-term contracts.
HIGH PERFORMANCE AND SPORTS DEVELOPMENT
l organisations have good structures and governance, however they do not have appropriate Technical, LTAD, Coaching and High
Performance Plans to ensure their sport is developing appropriately and achieving maximum performance.
We have expertise in facilitating the development of quality Technical, High Performance and Coaching Plans for sporting organisations
which ensure the sport has a clearly defined pathway for developing young people through to international competition.
We also provide advice and guidance on setting up high performance systems for elite athletes and coaches.
ASMT SPORTS MANAGEMENT
SPORTS MARKETING, REVENUE, SPONSORSHIP AND INVESTMENT
l organisations are facing new challenges securing and managing finances.
We have a strong track record in securing funding and sponsorship for organisations.
Providing support and advice to the leadership of organisations (Chairman, CEO, Technical Directors). Providing advice on how to
secure the highest levels of funding and grant aid.
Advising and providing solutions on how organisations maximise revenue opportunities using new technology, media rights.
Implementing on-line membership solutions.
FACILITY PLANNING AND FEASIBILITY STUDIES
l with leading facility operators in Ireland to ensure that projects can be operated on a feasible and effective basis. We have a
detailed track record of developing facilities with our partners in Australia and New Zealand over the past 15 years. We have completed
a range of feasibility studies for new facilities which have helped clients secure over €2m in funding in the last 5 years.
We also provide support in the development of business plans for stadia, indoor centres, gyms, swimming pools, outdoor centres and
guide clients through the feasibility and planning process to the development stage.
l is a growing emphasis on the need for quality, accountability and results in sports organisations. We provide a review and audit
service which assesses the performance, impact, effectiveness and achievement of targets and results of organisations, plans, systems,
programmes or projects and provide recommendations on how improvements can be made or whether radical change is needed.
lorganisational review includes a detailed assessment and diagnosis of governance, management, operations, finance, procedures
and guidelines, value for money and results.
We set up effective programme management and operational systems, service agreements and systems which improve effectiveness
We provide an independent and expert view on how your organisation or programme is working and solutions leading to improvement.
TECHNOLOGY ASMT advice, systems and
programmes are helping
The new generation of sports organisations will be fully up to date and integrated with web-based technology.
There are significant opportunities to reach members, players, coaches and sponsors which will transform how clients transform how they
organisations operate. We have developed extensive expertise in: operate.
l technological strategies for organisations.
Advising on how web-based systems can transform the operations of a sporting organisation in all areas.
Working with our media and IT partners to develop and implement the optimum solutions for sporting
Providing organisations with solutions to grow revenue and improve communications.
ON-LINE MANAGEMENT & TRAINING SYSTEMS
Our working with sporting organisations for the last 15 years in Ireland, NZ, Australia and North
America has led to the development of a series of web-based systems which will assist organisations in
managing and leading their organisation to their full potential.
lweb-based solutions are designed to provide tools to facilitate the needs of organisations and assist in
addressing problem areas. We offer a weekly on-line advice programme for leaders, managers, athletes,
coaches and parents.
PLANTRAC & SPORTSWARE
Our - PlanTrac and Sportsware - are web-based systems, developed by our software team in
India and New Zealand, based on a clear philosophy of ‘how to’ not only ‘what to’ do.
PlanTrac is a unique system to allow an organisation to develop its strategic, operational and individual staff
plans, track targets and report on-line; improving effectiveness, accountability and performance at all levels
of an organisation.
Sportware is composed of over 20 programmes to create a virtual sport organisation required to successfully
operate a sports organisation in one simple easy to use on-line system.
Play@home (0-5) “I greatly welcome the can-do
approach adopted by
Play@home is a physical activity programme for children aimed at starting children on a life of
play@home as an innovative
physical activity and health. The programme is a resource for parents which will assist them in
the challenges of teaching their children how to be physically active from the start. The programme for establishing
programme focuses on physical development and movement from an early age to establish active good exercise habits in early
and healthy habits in children. life. It is very much at the
heart of our priorities and the
The play@home programme is operating successfully in
Fife example has already been
l taken up elsewhere”
l Malcolm Chisholm
l Ireland Scottish Health Minister
OVER 100 CLIENTS WORLDWIDE
Athletics Ireland Irish Amateur Rowing Union Royal Caledonian Curling Club
Arabian Gulf Rugby Football Union Irish Canoe Union Rugby Canada
Argentina Rugby Union Irish Cricket Union SANZAR (South Africa, Australia, NZ
Badminton Union of Ireland Irish Football Association Rugby Unions)
Ballymun Regeneration Ltd Irish Judo Association Scottish Badminton Union
Basketball Ireland Irish Ladies Golf Union Scottish Bowling Association
Blue Demons Basketball Club Irish Rugby Football Union Scottish Equestrian Association
British Amateur Gymnastics Association Irish Rowing Association Scottish Orienteering Association
Coaching Ireland Irish Table Tennis Association Scottish Rowing
Cork City Council Irish Sailing Association Scottish Rugby Union
Cork City Sports Partnership Irish Sports Council Scottish Executive
Cork Sports Partnership Irish Squash Association Shannon Development
County Galway Sports Partnership Irish Wheelchair Association Sport Simonstown GAA
Clare Sports Partnership IT Sligo Sligo Sports Partnership
Cricket Scotland HSE North East South Tipperary Sports Partnership
Cumann Camógaíochta na nGael HSE South East sportscotland
Donegal Sports Partnership Kinsale Community Sports Association Sports Campus Ireland
Dublin City Council Kildare Sports Partnership Sports Council Northern Ireland
Dublin Docklands Development Kilkenny Sports Partnership Sports Council Wales
Authority Kerry Local Sports Partnership Swim Ireland
Equestrian Federation of Ireland Ladies Gaelic Football Association Tennis Ireland
Fife Health Authority Laois Local Sports Partnership Tennis Wales
Football Association of Ireland Leinster Rugby UK Sport
GAA Limerick Sports Partnership USA Rugby
Galway Co Council Midlothian Council Waterford GAA
Golf Union of Wales Midleton GAA Waterford Co Council
Golfing Union of Ireland Meath Local Sports Partnership Waterford Sports Partnership
ILAM Ireland Munster Rugby Welsh Gymnastics
International Rugby Board NCTC Welsh Cycling Union
Irish Amateur Boxing Association North Tipperary Sports Partnership Welsh Football Trust
Management Performance Programmes Te c h n o l o g y Tr a i n i n g Fa c i l i t i e s
Unit 3K Kinsale Commercial Park
Kinsale, Co. Cork.
John Parker (Chairman)
Morgan Buckley (Managing Director)
ASMT Tel: + 353 21 4773312
Cell: + 353 87 243 6457
Partners located in: Ireland-Australia-Canada-New Zealand-UK