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Twenty-first century content needs to live on social networking sites, moulded for Web 2.0 applications, optimized for search engines, and to compete on a global scale, translated into several languages. With all these demands placed on content, it is easy to forget that first of all, we need to create appropriate content, tailored to our target audiences. More importantly, it needs to be updated and refreshed continuously.
In this presentation, Rogier Gruys discusses strategies to create, find and distribute content (including images, maps and video), how to tailor it to your target audiences, and how to keep it fresh.