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Mass Interpersonal Persuasion:
                     An Early View of a New Phenomenon

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 mass interpersonal persuasion
 mass interpersonal persuasion
 mass interpersonal persuasion
 mass interpersonal persuasion
 mass interpersonal persuasion
 mass interpersonal persuasion
 mass interpersonal persuasion
 mass interpersonal persuasion
 mass interpersonal persuasion
 mass interpersonal persuasion
 mass interpersonal persuasion
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mass interpersonal persuasion

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mass interpersonal persuasion

  1. 1. Mass Interpersonal Persuasion: An Early View of a New Phenomenon BJ Fogg Persuasive Technology Lab Stanford University Cordura Hall 122 Stanford, CA 94305 bjfogg@stanford.edu www.bjfogg.com Abstract: In 2007 a new form of persuasion emerged: mass interpersonal persuasion (MIP). The advances in online social networks now allow individuals to change attitudes and behaviors on a mass scale. MIP has six components: persuasive experience, automated structure, social distribution, rapid cycle, huge social graph, and measured impact. Before t

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