Google’s Mobile Strategy

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How Google prepares for a little bit of Google in everybody's transaction with the Internet?

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Google’s Mobile Strategy

  1. 1. Google’s Mobile Strategy<br />
  2. 2. …..a little bit of Google in everybody&apos;s transaction with the Internet<br />ERIC SCHMIDT<br />MWC 2010<br />BARCELONA<br />
  3. 3. Accelerate Innovation in Mobile Apps<br />Google’s Mobile Strategy<br />Boost Mobile Adoption and Use ( especially the Internet and Apps)<br />Unlock information, content for Mobile users<br />Monetize Content and Services<br />
  4. 4. Google’s Mobile Strategy<br />Accelerate Innovation in Mobile Apps<br />Open Source (Android + Chrome) + Web Apps<br />Cloud Computing + Sandbox + Tools for developers<br />Gears<br />(Google Technology User Groups) GTUGs around the world<br />
  5. 5. Accelerating Mobile Innovation<br />Can Google accelerate Mobile Innovation?<br />The answer can be found with Google’s arch nemesis Apple<br />
  6. 6. Google’s Mobile Strategy<br />Boost Mobile Adoption and Use ( especially the Internet and Apps)<br />
  7. 7. Google Services<br />
  8. 8. What Individuals do on Mobile?<br />
  9. 9. … and Where Google services fit in<br />
  10. 10. Google’s Mobile Strategy<br />Unlock information, content for Mobile users<br />
  11. 11. Google’s Mobile Strategy<br />Monetize Content and Services<br />

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