Nytime.Com

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The New York Times is changing its image from print to online.

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Nytime.Com

  1. 1. "All the News That's Fit to Click." Changing Image
  2. 2. The Influence of
  3. 3. The Old, The Venerable, Founded in 1851 Since 1913… Do you read the NYT? Print or online?
  4. 4. New Image <ul><li>Moved to new building </li></ul><ul><li>in 2007 </li></ul><ul><li>Web-centric, vibrant </li></ul><ul><li>“ Paper-to PC </li></ul><ul><li>innovator” </li></ul>
  5. 5. Rapid Growth <ul><li>Newspaper circulation and revenue eroding nationally </li></ul><ul><li>20-30% online readership growth per year (nytimes.com) </li></ul><ul><li>nytimes.com started 11 years ago and was one of the first to have all content available online </li></ul><ul><li>In 2007 79% of adults spend 11 hr per week online (up 2% from previous year and 22% from 2000) </li></ul>
  6. 6. How to Make Money <ul><li>Advertisers don’t pay as much for online ads as print ads </li></ul><ul><li>As online readership grows so will revenue </li></ul><ul><li>The web is projected to grow six times faster than traditional media between 2006-2009 and ad market share from 6.1% to 9.4% </li></ul><ul><li>Profitability is key, not revenue (margins much higher with online than print) </li></ul>
  7. 7. Trusted … <ul><li>NYT scores high on integrity-meter </li></ul><ul><li>5 th largest news site in US after Yahoo News, msnbc.msn.com, CNN.com and AOL News </li></ul><ul><li>Trusted brand – trusted journalists </li></ul><ul><li>Important to tap full potential of the web: video, blogs, podcasts, photos – brings immediacy </li></ul><ul><li>Blogrunner automatically seeks other related websites for relevant info </li></ul>
  8. 8. Viral Movement <ul><li>Follow example of Facebook </li></ul><ul><li>Goal is to create a fully interactive Web site </li></ul><ul><ul><li>allows readers to create an ID, </li></ul></ul><ul><ul><li>make profile pages, </li></ul></ul><ul><ul><li>interact with reporters & readers, </li></ul></ul><ul><ul><li>share news… </li></ul></ul>Do you use Facebook in a “viral” way? Give an example.
  9. 9. TimesSelect <ul><li>Subscription-based online news service </li></ul><ul><li>$7.95 per month or$49.95 per year for all archived materials & columns </li></ul><ul><li>Generated 10 million a year for NYT </li></ul><ul><li>225,000 customers </li></ul><ul><li>Cancelled last fall after two year trial </li></ul><ul><li>Decision to cancel was based on not wanting to turn away new customers who would go elsewhere </li></ul><ul><li>Did you ever use TimesSelect? How do you feel about this type of service? </li></ul>
  10. 10. Welcome to My Times starter page <ul><li>Click nytimes.com to start customizing and make this page yours </li></ul>Seattle, WA Current conditions: Overcast and 45 Paul Krugman: The Conscience of a Liberal Have you created “My Pages” for news? Which ones?
  11. 11. Citations : <ul><li>Ouellette, D. (2007, November). Web is the new gray.  Mediaweek ,  17 (42), 10,12-13.  Retrieved February 10, 2008, from ABI/INFORM Global database. (Document ID: 1389667121). </li></ul><ul><li>Dunlap, D. The sounds of a newsroom. The New York Times. Retrieved February 10, 2008 from http://www.nytimes.com/2007/06/10/weekinreview/10dunlap.html?_r=1&oref=sloginYork Times. </li></ul>

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