Coffee Café

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Coffee Café

  1. 1. Customer #00578<br />OneFish, TwoFish<br />Design Proposition<br />Coffee Café<br />
  2. 2. Client Expectations<br /><ul><li>Market to customers
  3. 3. 100 new customers every week
  4. 4. 20% increase in attendance during musical events
  5. 5. Support local artists
  6. 6. Support local musicians
  7. 7. Advertise Specials
  8. 8. Portray café atmosphere</li></li></ul><li>Target Audience<br /><ul><li>Young professionals
  9. 9. 23-30years old
  10. 10. Single or newly married, no kids
  11. 11. Local artists
  12. 12. Local musicians
  13. 13. Book enthusiasts</li></li></ul><li>Logo Proposition<br />Here are some logos we have prepared for your approval.<br />
  14. 14. Color Proposition<br />Focus: ‘Earthy-cozy’ feel of the café.<br />We suggest set #4<br /><ul><li>Woodsy
  15. 15. Pastelle– like
  16. 16. Union of nature and art</li></li></ul><li>Fonts<br />Jokerman font<br /><ul><li> Header and logo
  17. 17. Gives an impression of fun and excitement.</li></ul>Arial font<br /><ul><li>Navigation and content
  18. 18. Widely supported across internet browser
  19. 19. Clean and crisp
  20. 20. Easyto read</li></li></ul><li>Page Layout<br />Two column layout <br /><ul><li>Header and footer</li></ul>theCafe<br /><ul><li>Simple and short
  21. 21. Overview</li></ul>Sidebar<br /><ul><li>Preview of upcoming events</li></li></ul><li>Page Layout<br />theFood<br /><ul><li>Show quality of the café’s food line
  22. 22. Describe Specials
  23. 23. Utilize Flash slideshow to give an insight of the goods</li></li></ul><li>Page Layout<br />theMusic<br /><ul><li>Local musicians can be found here</li></ul>theArt<br /><ul><li>Local artists can be found here</li></ul>moreInfo<br /><ul><li>Contact information
  24. 24. Maps with directions
  25. 25. Mailing list</li>

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