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Global Trends And Issues For Coca Cola

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Global Trends And Issues For Coca Cola

  1. 1. GLOBAL TRENDS AND ISSUES FOR COCA COLA Group 9 – Niels, Lea, Elise, Mohamed and Nienke
  2. 2. Trends <ul><li>Consumers demand more certified products </li></ul><ul><li>Sustainable productionproces (environmental friendly) </li></ul><ul><li>European guidelines for waste monitoring and decreasing waste amount </li></ul><ul><li>Rising economic powers: China and India (big market for Coca Cola) </li></ul><ul><li>Growing middle class – poverty decreasing </li></ul><ul><li>Financial crisis </li></ul>
  3. 3. Issues – in history of Coca Cola <ul><li>Activists in India blaiming Coca Cola to ‘steal’ water from people around plants </li></ul><ul><li>Colombia ‘Stop killer Coke’ – violation of human rights </li></ul><ul><li>Coca Cola vs Greenpeace – CO2 emission from refrigeration system (environmental issue) </li></ul>
  4. 4. For the Wiki <ul><li>Global Trends – Final report </li></ul><ul><li>Rabobank branche description </li></ul><ul><li>www.cocacola.fr </li></ul><ul><li>Alternatives Economiques- archives </li></ul>

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