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Introduction to Marketing - Prof. Benson shapiro - Prof. Thomas V. Bonoma
Distribution Communication Promotion Place Whom to Sell ? What to Sell ? What price should be charged ? Where/How to Sell ...
Participants Company Consumer Channel Competitors Decision Making Unit 4Cs
Decision Making Process Consumer Goods Industrial Goods Channel Competition
Marketing Art & Science Right Concept to Right Situation
Marketing Analysis Template Marketing Process Market Segmentation Situational Analysis Breakeven analysis & profitability ...
Producer (product/service) Consumer (need) Marketing Activities
A human activity  directed at  Satisfying needs and wants through exchange process - Phillip Kotler
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Marketing

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Marketing

  1. 1. Introduction to Marketing - Prof. Benson shapiro - Prof. Thomas V. Bonoma
  2. 2. Distribution Communication Promotion Place Whom to Sell ? What to Sell ? What price should be charged ? Where/How to Sell ? How to communicate ? Price Product 4 Ps Market Selection
  3. 3. Participants Company Consumer Channel Competitors Decision Making Unit 4Cs
  4. 4. Decision Making Process Consumer Goods Industrial Goods Channel Competition
  5. 5. Marketing Art & Science Right Concept to Right Situation
  6. 6. Marketing Analysis Template Marketing Process Market Segmentation Situational Analysis Breakeven analysis & profitability projection Market Research
  7. 7. Producer (product/service) Consumer (need) Marketing Activities
  8. 8. A human activity directed at Satisfying needs and wants through exchange process - Phillip Kotler

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