Scale A Campagin - Ran Aroussi - Affilicon Fall 2008

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Scale A Campagin - Ran Aroussi - Affilicon Fall 2008

  1. 1. Scaling a PPC Campaign (by Ran Aroussi, www.makemoneyonline.co.il) long tails short tails repeat message new angles yahoo upsell more keywords add newsletter less keywords :) cross-sell msn add broad match google research topics other ppc platforms ask.com other networks looksmart test offers/products affspy.com adbrite content networks new traffic sources negotiate payouts banner ads How To: Scale (PPC) Campaigns websites media buying digital item: create own product social networks e-commerce sites more clicks different hero shots increase bids less competition different colors split test more volume different call to action 1st of 2nd website optimizer lower bids optimize landing page more determined customers ssl test ad positions on a keyword level basis privacy get seals on an daily / hourly basis hackersafe quotes from authority different call to actions improve ad ctr ad quot;shapequot; the three dots

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