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Bad Algorithem - Gilad Sasson - Affilicon Fall 2008

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Bad Algorithem - Gilad Sasson - Affilicon Fall 2008

  1. 1. Bad Algorithm Gilad Sasson
  2. 2. Who’s on the Internet
  3. 3. Where Are They?
  4. 4. US? Non Us?
  5. 5. Search
  6. 6. Who’s Important? Via readwriteweb.com
  7. 7. What are they looking for?
  8. 8. How is this related to the Algorithm? <ul><li>SE Compete </li></ul><ul><li>Site Owners Compete </li></ul><ul><li>~45-50% of Searches are NEW </li></ul><ul><li>Non English – Higher Radars </li></ul><ul><li>Manual “Control” Over competitive KW </li></ul>
  9. 9. Bad Algo, Let the kids help… YES, Manually Vital Useful Relevant Not Relevant Off-topic &quot; Google Quality Raters Guideline”
  10. 10. <ul><li>Low Q Links ( Yahoo, Baidu. Live ) </li></ul><ul><li>Neighborhood links ( Russia ) </li></ul><ul><li>Density </li></ul><ul><li>And for the REAL SE? </li></ul><ul><li>On Page </li></ul><ul><li>Links </li></ul><ul><li>Technical </li></ul><ul><li>Latent Semantic </li></ul><ul><li>More “Links” ( SMO, Universal, Blogs, Behavioral ) </li></ul>So, Can we beat it?
  11. 11. Multilingual Focus <ul><li>Encoding </li></ul><ul><li>Translate/Localize </li></ul><ul><li>Duplicontent </li></ul><ul><li>File Names </li></ul><ul><li>Geo Targeting </li></ul><ul><li>Local Links </li></ul>
  12. 12. Questions <ul><li>? </li></ul>
  13. 13. Thanks + Contacts + Sources <ul><li>Gilad Sasson, [email_address] </li></ul><ul><li>Worldwide Search Top 10 , Internet Stat , Comscore </li></ul><ul><li>2007 Top Searches: Google , Yahoo! , Live , AOL </li></ul><ul><li>http://english2american.com/ </li></ul><ul><li>Global Report 2007 </li></ul>

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