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Rcs Unpacking Open Source Culture

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A survey of the drupal landscape and a conversation starter about open source web development

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Rcs Unpacking Open Source Culture

  1. 1. Unpacking Open Source Culture <ul><li>Jeff Traynor, Raincity Studios </li></ul>
  2. 2. A bit about me... <ul><ul><li>Non Profits and Community Groups </li></ul></ul><ul><ul><li>Student and Researcher </li></ul></ul><ul><ul><li>Freelance Developer and Consultant </li></ul></ul><ul><ul><li>Marketing Director at Raincity Studios </li></ul></ul>Unpacking Open Source Culture
  3. 3. About Raincity Studios <ul><ul><li>Founded 2004, Incorporated 2005 </li></ul></ul><ul><ul><li>Over 180 Websites </li></ul></ul><ul><ul><li>Over 80 Drupal Developers and Contributors </li></ul></ul><ul><ul><li>Open Source Advocates </li></ul></ul><ul><ul><li>Community Builders </li></ul></ul><ul><ul><li>Social Media Strategists </li></ul></ul>Unpacking Open Source Culture
  4. 4. Our Clients <ul><li>Sony/BMG Artist Network </li></ul><ul><li>SPIN Magazine </li></ul><ul><li>Warner Brothers Records </li></ul><ul><li>Mozilla Foundation (Firefox) </li></ul><ul><li>7x7 Magazine </li></ul><ul><li>Government of Canada </li></ul><ul><li>Harlequin Books </li></ul><ul><li>The Grateful Dead </li></ul><ul><li>California Home and Design </li></ul><ul><li>over a hundred more ... </li></ul>Unpacking Open Source Culture
  5. 5. Our CMS of Choice: Drupal <ul><li>PHP-based </li></ul><ul><li>Open Source </li></ul><ul><li>Robust and Scalable </li></ul><ul><li>Standards-Compliant and Accessible </li></ul><ul><li>Flexible and Extensible </li></ul><ul><li>Mature and Stable </li></ul><ul><li>Active Community / Client Interest </li></ul>Unpacking Open Source Culture
  6. 6. Key Features of Drupal Framework <ul><li>user/session management and authentication </li></ul><ul><li>fine-grained, role-based permissions </li></ul><ul><li>logging and statistics </li></ul><ul><li>extensible architecture </li></ul><ul><li>internationalization </li></ul><ul><li>theming </li></ul><ul><li>‘ social’ in posture (RSS) </li></ul><ul><li>taxonomy / tagging </li></ul><ul><li>semantic web ready (rdf) </li></ul>
  7. 7. Version Growth <ul><li>2005: Drupal 4.6 </li></ul><ul><li>2006: Drupal 4.7 </li></ul><ul><li>2007: Drupal 5.x </li></ul><ul><li>2008: Drupal 6.x </li></ul><ul><li>2009: Drupal 7 goes into code freeze this september </li></ul>
  8. 8. <ul><li>Building/maintaining Drupal Modules </li></ul><ul><li>Drupal Thursdays - pay forward to the community </li></ul><ul><li>Baramps, Drupal Camps - low cost, peer taught conferences </li></ul><ul><li>Spreading message at SxSW, Gnomedex, E3, BlogWorld, Lab with Leo, etc... </li></ul>Contributing to Drupal
  9. 9. Drupal Landscape: The Community <ul><li>Development Seed </li></ul><ul><li>Palintir </li></ul><ul><li>Phase II Technology </li></ul><ul><li>Ping Vision </li></ul><ul><li>Chapter 3 </li></ul><ul><li>Many more... </li></ul><ul><li>Lullabot </li></ul><ul><li>Acquia </li></ul><ul><li>Workhabit </li></ul><ul><li>DrupalCon </li></ul><ul><li>Drupal Association </li></ul>
  10. 10. Drupal Landscape: Vancouver <ul><li>groups.drupal.org </li></ul><ul><li>local drupal meet-ups </li></ul><ul><li>drupalcamp vancouver </li></ul>
  11. 11. Co-opetition <ul><li>Adam Brandenburger and Barry Nalebuff </li></ul><ul><li>“ a model in which a network of stakeholders co-operate and compete to create maximum value...(the) internet and mobile technologies have made it even more necessary for companies to both co-operate and compete, by enabling relationships through information sharing as well as integrating and streamlining process” - Julie Bowser, IBM </li></ul><ul><li>http://www-935.ibm.com/services/uk/index.wss/multipage/igs/ibvstudy/a1008082?cntxt=a1006870 </li></ul>Unpacking Open Source Culture
  12. 12. Why Open Source is Better (typical answers) <ul><li>Knowledge Sharing within communities for best practices/efficiency </li></ul><ul><li>Economic - Spend money on customizing and marketing rather than developing </li></ul><ul><li>Expandable without limits or fees </li></ul><ul><li>Modular - add existing functionality when needed </li></ul><ul><li>Portable from Vendor to Vendor </li></ul>
  13. 13. Open Source Myths <ul><li>Open source = my website is cheap </li></ul><ul><li>Open source development produces better applications </li></ul><ul><li>Open source developers are selfless hippies </li></ul><ul><li>Open source is simply a matter of licensing </li></ul>Unpacking Open Source Culture
  14. 14. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://www.linuxfoundation.org/
  15. 15. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://ubuntu.com/
  16. 16. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://www.spreadfirefox.com/
  17. 17. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://cyber.law.harvard.edu/)
  18. 18. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://soon.media.mit.edu/
  19. 19. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture   http://hrw.org/
  20. 20. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://oxfam.org/
  21. 21. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://amnesty.org/
  22. 22. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://www.ozzy.com/
  23. 23. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://www.beyonceonline.com/
  24. 24. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://www.warnerbrosrecords.com/
  25. 25. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://universalmusic.com/
  26. 26. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://www.mtv.co.uk/
  27. 27. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://www.spin.com
  28. 28. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://www.popsci.com
  29. 29. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://www.observer.com/
  30. 30. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://beehive.govt.nz/
  31. 31. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://www.nysenate.gov/
  32. 32. Who Uses Drupal? <ul><li>Open Source </li></ul><ul><li>Academics </li></ul><ul><li>Non-Profits </li></ul><ul><li>Artists </li></ul><ul><li>Media Outlets </li></ul><ul><li>Publishers </li></ul><ul><li>Governments </li></ul>Unpacking Open Source Culture http://recovery.gov/
  33. 33. Where are the Fortune 500 companies? Unpacking Open Source Culture
  34. 34. Drupal for Enterprise <ul><li>Fedex (news) </li></ul>Unpacking Open Source Culture http://news.fedex.com
  35. 35. Drupal for Enterprise <ul><li>Nokia (research) </li></ul>Unpacking Open Source Culture http://research.nokia.com/
  36. 36. Drupal for Enterprise <ul><li>Sanyo Australia </li></ul>Unpacking Open Source Culture http://www.sanyo.com.au/
  37. 37. Business Benefits of Community <ul><li>Amplify brand messages to online audiences </li></ul><ul><li>Create an atmosphere for active participation </li></ul><ul><li>Refresh corporate marketing communications </li></ul><ul><li>Empower customers and solicit valuable feedback </li></ul><ul><li>Foster brand advocates and a sense of ownership </li></ul>Unpacking Open Source Culture
  38. 38. The power of open source is in the process . Unpacking Open Source Culture
  39. 39. Marshall McLuhan: Media as extensions of man (and woman) Unpacking Open Source Culture
  40. 40. Unpacking Open Source Culture
  41. 41. Unpacking Open Source Culture The power of open source is in its potential to make networked technologies more human
  42. 42. Get in touch... <ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @jtray </li></ul><ul><li>Web: http://raincitystudios.com </li></ul>

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