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PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 1
Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 3
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 4
This is Happening Right Now …
… on www.j.mp/pttc14live … or any website!
There is a Lot of Real Time
Content Out There …
There is a Lot of Real Time
Content Out There …
It all starts with a question:
What is happening now?
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 7
What Happens Right Now in Lisboa?
Lisboa right
now …
on Twitter
Search
Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 9
What Happens Right Now in Lisboa?
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 10
What Happens Right Now in Lisboa?
http://statigr.am/tag/lisboa/
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 11
What Happens Right Now in Lisboa?
http://statigr.am/lisboalive
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 12
What Happens Right Now in Lisboa?
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 13
What Happens Right Now in Lisboa?
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 14
The Facebook World is Not Enough
•No presence in
search engines
•Privacy restrictions
•Danger of
oversharing
•No storytelling for
your website
•No multimedia
curation
•By the way …
Do not cross post
from Facebook to
Twitter!
From Photo Impressions
to Storytelling
Let me tell you a story …
While travelling, a point of the compass enchanted me the most:
the West. Long days. Late sunsets. The end of the continent.
The beginning of the ocean.
Again and
again, I was
drawn to the
border of land
and ocean.
Com'è
profondo il
mare …
There is one
city almost
iconic for
me in this
yearning:
the urge to
the west,
the ocean ...
It’s a city
from which
human beings
have always
set sail into
the West.
It was here where I stood one day, wide-eyed,
marvelling at the depths of the sea …
It was here where I roamed steep streets - and yet, at every turn,
being close to the river, close to the ocean.
Paved stairs,
tiled facades,
green spaces.
It was here
where I
experienced
a new way
of life ...
... the feeling
of saudade,
interweaving
the sunniest
day with
melancholia
and deepness.
And yet
it is a city
of vibrant
contradictions,
of profound
irony.
It’s a city that makes you curious about encounters.
That makes you longing for coming back …
I am back here in the west, celebrating reunion
with the city of my yearning: Lisboa.
Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)
Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 28
Twitter – the
perfect tool for
live impressions …
•Touristic events
•Conferences
•Trade fairs
•Travel reports –
like @TravelLiveCC
Storytelling with Twitter
Fotos: TravelLive.cc
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 29
Content Syndication: Twitter
Content syndication 1:
Twitter real time widget
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 30
Storify – a tool to keep real
time impressions alive:
Embed multimedia content:
•Tweets
•Photos
•Videos (Telly, YouTube etc.)
•Podcasts (AudioBoo)
•Presentations (SlideShare)
•Google Maps
•Links
Storytelling with Storify
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 31
Content Syndication: Storify
Content
Syndication 2:
Storify
widget on
TravelLive.cc
Twitter Widget:
• Real time!
• Automatic
updates
• Reverse
chronological
order
• No preview of
Vines and
videos
Storify Widget:
• Manual
updates
• Chronological
order
• Vine autoplay
• Replay of
videos and
rich content
(AudioBoo)
in stream
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 34
Content Syndication: Twitter vs. Storify
Twitter embedded time-
line (automatic updates)
Storify curation
(manual updates)
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 35
Corporate Content: @SloveniaInfo
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 36
Corporate Content: @gntb2014
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 37
Social Media Content on Websites
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 38
Social Media Content on Websites
„Use Instagram to share your
photos from Norway“
Hashtags on Instagram
#VisitNorway, #ilovenorway, #Norway …
#oslo, #bergen, #tromsø, …
#nature, #fjord #shopping, …
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 39
• Use at events, trade shows, conferences –
and any form of touristic programmes
• Generate content on the smartphone and
post it on different social platforms
• Focus on multimedia content and platforms
(distribution, dialogue, SEO)
• Integrate real-time content by employees,
residents, and bloggers
• Embed content on your website (widgets,
storytelling)
How to Use Real Time & Multimedia
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 40
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 41
Changing the Aesthetics of Travel
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 42
Changing the Aesthetics of Travel
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 43
Improving Picture Quality
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 44
Mobile photo
editing on the go
– some of my
recommendations
(iOS/Android):
• Snapseed
• Camera +
• Instagram
• Twitter Photo
Filters
Improving Picture Quality
Snapseed
Instagram
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 45
Photo Enhancing: Snapseed
Photo
enhancing
on Snapseed:
•Basics
with„Tune
Image“
•Adjustable
filters
•Professional
effects
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 46
Photo
enhancing
on Twitter:
•Auto
enhance
•Cropping
•Array of 8
different
filters
Photo Enhancing: Twitter
It‘s all about … Making
Experiences come Alive!
More Ideas for Multimedia Sharing
Making Experiences Come Alive
Making Experiences Come Alive
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 50
Audio Podcasts: AudioBoo
Podcasts via
AudioBoo:
•Capturing
sound
impressions
•Conducting
interviews
•Ranks well
in Google!
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 51
Sophistication in Travel Videos
http://youtu.be/-BrDlrytgm8
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 52
It doesn‘t
always have
to be
YouTube:
•Sophisti-
cated
videos
•Danger of
oversharing
on your
channel
Video Processing: YouTube
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 53
Immediate Experiences on Video
Show what your guests might experience!
Source: @agriturmarciano, @ruralgia, youtube.com/familienbauernhof
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 54
Video
processing
on Vimeo:
•Upload
via iOS
•Editing of
info and
preview pic
•But: extra
sharing
needed
Video Processing: Vimeo
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 55
Video
processing
on Telly:
•Twitter
•Effects!
•Upload via
app (more
control)
•Extremely
fast upload
Video Processing: Telly
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 56
Video editing
on Splice:
•Assembling
video clips
and photos
•Mix for
multiple
audio tracks
•Easy and
intuitive
Video Editing: Splice
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 57
•Deliver vivid
impressions
with Vine‘s
6 seconds
videos!
•Creative
effects with
simple cutting
•Storytelling
in the loop
•Instant replay
on Twitter
profiles &
Storify!
Short videos: Vine
Source: @BeckyMcCray
Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)
Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)
Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)
Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)
Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)
PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 63
Download me
www.j.mp/pttc14-storytelling
twitter.com/guenterexel
twitter.com/twitt_consult
twitter.com/TravelLiveCC
facebook.com/guenterexel
google.com/+günterexel
google.com/+TravelLiveCC
www.guenterexel.com, www.TravelLive.cc
Follow me

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Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)

  • 1. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 1
  • 3. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 3
  • 4. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 4 This is Happening Right Now … … on www.j.mp/pttc14live … or any website!
  • 5. There is a Lot of Real Time Content Out There …
  • 6. There is a Lot of Real Time Content Out There … It all starts with a question: What is happening now?
  • 7. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 7 What Happens Right Now in Lisboa? Lisboa right now … on Twitter Search
  • 9. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 9 What Happens Right Now in Lisboa?
  • 10. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 10 What Happens Right Now in Lisboa? http://statigr.am/tag/lisboa/
  • 11. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 11 What Happens Right Now in Lisboa? http://statigr.am/lisboalive
  • 12. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 12 What Happens Right Now in Lisboa?
  • 13. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 13 What Happens Right Now in Lisboa?
  • 14. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 14 The Facebook World is Not Enough •No presence in search engines •Privacy restrictions •Danger of oversharing •No storytelling for your website •No multimedia curation •By the way … Do not cross post from Facebook to Twitter!
  • 15. From Photo Impressions to Storytelling Let me tell you a story …
  • 16. While travelling, a point of the compass enchanted me the most: the West. Long days. Late sunsets. The end of the continent. The beginning of the ocean.
  • 17. Again and again, I was drawn to the border of land and ocean. Com'è profondo il mare …
  • 18. There is one city almost iconic for me in this yearning: the urge to the west, the ocean ... It’s a city from which human beings have always set sail into the West.
  • 19. It was here where I stood one day, wide-eyed, marvelling at the depths of the sea …
  • 20. It was here where I roamed steep streets - and yet, at every turn, being close to the river, close to the ocean.
  • 21. Paved stairs, tiled facades, green spaces. It was here where I experienced a new way of life ...
  • 22. ... the feeling of saudade, interweaving the sunniest day with melancholia and deepness.
  • 23. And yet it is a city of vibrant contradictions, of profound irony.
  • 24. It’s a city that makes you curious about encounters. That makes you longing for coming back …
  • 25. I am back here in the west, celebrating reunion with the city of my yearning: Lisboa.
  • 28. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 28 Twitter – the perfect tool for live impressions … •Touristic events •Conferences •Trade fairs •Travel reports – like @TravelLiveCC Storytelling with Twitter Fotos: TravelLive.cc
  • 29. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 29 Content Syndication: Twitter Content syndication 1: Twitter real time widget
  • 30. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 30 Storify – a tool to keep real time impressions alive: Embed multimedia content: •Tweets •Photos •Videos (Telly, YouTube etc.) •Podcasts (AudioBoo) •Presentations (SlideShare) •Google Maps •Links Storytelling with Storify
  • 31. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 31 Content Syndication: Storify Content Syndication 2: Storify widget on TravelLive.cc
  • 32. Twitter Widget: • Real time! • Automatic updates • Reverse chronological order • No preview of Vines and videos
  • 33. Storify Widget: • Manual updates • Chronological order • Vine autoplay • Replay of videos and rich content (AudioBoo) in stream
  • 34. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 34 Content Syndication: Twitter vs. Storify Twitter embedded time- line (automatic updates) Storify curation (manual updates)
  • 35. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 35 Corporate Content: @SloveniaInfo
  • 36. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 36 Corporate Content: @gntb2014
  • 37. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 37 Social Media Content on Websites
  • 38. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 38 Social Media Content on Websites „Use Instagram to share your photos from Norway“ Hashtags on Instagram #VisitNorway, #ilovenorway, #Norway … #oslo, #bergen, #tromsø, … #nature, #fjord #shopping, …
  • 39. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 39 • Use at events, trade shows, conferences – and any form of touristic programmes • Generate content on the smartphone and post it on different social platforms • Focus on multimedia content and platforms (distribution, dialogue, SEO) • Integrate real-time content by employees, residents, and bloggers • Embed content on your website (widgets, storytelling) How to Use Real Time & Multimedia
  • 40. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 40
  • 41. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 41 Changing the Aesthetics of Travel
  • 42. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 42 Changing the Aesthetics of Travel
  • 43. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 43 Improving Picture Quality
  • 44. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 44 Mobile photo editing on the go – some of my recommendations (iOS/Android): • Snapseed • Camera + • Instagram • Twitter Photo Filters Improving Picture Quality Snapseed Instagram
  • 45. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 45 Photo Enhancing: Snapseed Photo enhancing on Snapseed: •Basics with„Tune Image“ •Adjustable filters •Professional effects
  • 46. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 46 Photo enhancing on Twitter: •Auto enhance •Cropping •Array of 8 different filters Photo Enhancing: Twitter
  • 47. It‘s all about … Making Experiences come Alive! More Ideas for Multimedia Sharing
  • 50. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 50 Audio Podcasts: AudioBoo Podcasts via AudioBoo: •Capturing sound impressions •Conducting interviews •Ranks well in Google!
  • 51. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 51 Sophistication in Travel Videos http://youtu.be/-BrDlrytgm8
  • 52. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 52 It doesn‘t always have to be YouTube: •Sophisti- cated videos •Danger of oversharing on your channel Video Processing: YouTube
  • 53. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 53 Immediate Experiences on Video Show what your guests might experience! Source: @agriturmarciano, @ruralgia, youtube.com/familienbauernhof
  • 54. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 54 Video processing on Vimeo: •Upload via iOS •Editing of info and preview pic •But: extra sharing needed Video Processing: Vimeo
  • 55. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 55 Video processing on Telly: •Twitter •Effects! •Upload via app (more control) •Extremely fast upload Video Processing: Telly
  • 56. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 56 Video editing on Splice: •Assembling video clips and photos •Mix for multiple audio tracks •Easy and intuitive Video Editing: Splice
  • 57. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 57 •Deliver vivid impressions with Vine‘s 6 seconds videos! •Creative effects with simple cutting •Storytelling in the loop •Instant replay on Twitter profiles & Storify! Short videos: Vine Source: @BeckyMcCray
  • 63. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 63 Download me www.j.mp/pttc14-storytelling twitter.com/guenterexel twitter.com/twitt_consult twitter.com/TravelLiveCC facebook.com/guenterexel google.com/+günterexel google.com/+TravelLiveCC www.guenterexel.com, www.TravelLive.cc Follow me