Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)

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Mobile Storytelling on the Go – Taking up the Challenges of Real Time Content in Tourism
Presentation held by Günter Exel at the Portugal Tourism Challenges in Lisbon/Portugal on April 12th, 2014

Summary in English:
Facebook and Twitter, but also multimedia platforms like Instagram and Vine are constantly changing the aesthetics of travel. Sharing immediate experiences is a matter of seconds - and it happens literally „on the go“. However, tourism marketers have not fully caught up with the trend of mobile storytelling yet. Social media consultant and real time travel blogger Günter Exel (www.TravelLive.cc) shows how to take up the challenges of real time content and multimedia impressions, how to deliver compelling content via smartphone and how to transport social stories beyond the borders of social media platforms.

Apresentaçao de Günter Exel por Portugal Tourism Challenges 2014 em Lisboa, Portugal, 12 de abril de 2014.
Facebook e Twitter, mas também plataformas multimédia, como Instagram e Vine estão constantemente a mudar a estética da viagem. Partilhar as experiências de forma imediata é uma questão de segundos - e isso acontece, literalmente, "on the go". No entanto, os marketers da indústria do turismo ainda não "apanharam" ainda totalmente esta tendência de contar histórias de forma mobile. Günter Exel irá mostrar-nos como enfrentar os desafios de conteúdo em tempo real e as impressões multimédia, como partilhar conteúdo atraente via smartphone e como transportar histórias sociais para além das fronteiras da plataformas de social media.

Links:
– #TravelLive on Twitter: www.twitter.com/TravelLiveCC
– #LissabonLive: www.travellive.cc/eventreportagen/lissabonlive
– Günter Exel: www.guenterexel.com

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Mobile Storytelling on the Go (Presentation Guenter Exel, #PTTC14 Lisboa)

  1. 1. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 1
  2. 2. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 3
  3. 3. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 4 This is Happening Right Now … … on www.j.mp/pttc14live … or any website!
  4. 4. There is a Lot of Real Time Content Out There …
  5. 5. There is a Lot of Real Time Content Out There … It all starts with a question: What is happening now?
  6. 6. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 7 What Happens Right Now in Lisboa? Lisboa right now … on Twitter Search
  7. 7. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 9 What Happens Right Now in Lisboa?
  8. 8. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 10 What Happens Right Now in Lisboa? http://statigr.am/tag/lisboa/
  9. 9. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 11 What Happens Right Now in Lisboa? http://statigr.am/lisboalive
  10. 10. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 12 What Happens Right Now in Lisboa?
  11. 11. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 13 What Happens Right Now in Lisboa?
  12. 12. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 14 The Facebook World is Not Enough •No presence in search engines •Privacy restrictions •Danger of oversharing •No storytelling for your website •No multimedia curation •By the way … Do not cross post from Facebook to Twitter!
  13. 13. From Photo Impressions to Storytelling Let me tell you a story …
  14. 14. While travelling, a point of the compass enchanted me the most: the West. Long days. Late sunsets. The end of the continent. The beginning of the ocean.
  15. 15. Again and again, I was drawn to the border of land and ocean. Com'è profondo il mare …
  16. 16. There is one city almost iconic for me in this yearning: the urge to the west, the ocean ... It’s a city from which human beings have always set sail into the West.
  17. 17. It was here where I stood one day, wide-eyed, marvelling at the depths of the sea …
  18. 18. It was here where I roamed steep streets - and yet, at every turn, being close to the river, close to the ocean.
  19. 19. Paved stairs, tiled facades, green spaces. It was here where I experienced a new way of life ...
  20. 20. ... the feeling of saudade, interweaving the sunniest day with melancholia and deepness.
  21. 21. And yet it is a city of vibrant contradictions, of profound irony.
  22. 22. It’s a city that makes you curious about encounters. That makes you longing for coming back …
  23. 23. I am back here in the west, celebrating reunion with the city of my yearning: Lisboa.
  24. 24. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 28 Twitter – the perfect tool for live impressions … •Touristic events •Conferences •Trade fairs •Travel reports – like @TravelLiveCC Storytelling with Twitter Fotos: TravelLive.cc
  25. 25. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 29 Content Syndication: Twitter Content syndication 1: Twitter real time widget
  26. 26. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 30 Storify – a tool to keep real time impressions alive: Embed multimedia content: •Tweets •Photos •Videos (Telly, YouTube etc.) •Podcasts (AudioBoo) •Presentations (SlideShare) •Google Maps •Links Storytelling with Storify
  27. 27. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 31 Content Syndication: Storify Content Syndication 2: Storify widget on TravelLive.cc
  28. 28. Twitter Widget: • Real time! • Automatic updates • Reverse chronological order • No preview of Vines and videos
  29. 29. Storify Widget: • Manual updates • Chronological order • Vine autoplay • Replay of videos and rich content (AudioBoo) in stream
  30. 30. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 34 Content Syndication: Twitter vs. Storify Twitter embedded time- line (automatic updates) Storify curation (manual updates)
  31. 31. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 35 Corporate Content: @SloveniaInfo
  32. 32. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 36 Corporate Content: @gntb2014
  33. 33. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 37 Social Media Content on Websites
  34. 34. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 38 Social Media Content on Websites „Use Instagram to share your photos from Norway“ Hashtags on Instagram #VisitNorway, #ilovenorway, #Norway … #oslo, #bergen, #tromsø, … #nature, #fjord #shopping, …
  35. 35. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 39 • Use at events, trade shows, conferences – and any form of touristic programmes • Generate content on the smartphone and post it on different social platforms • Focus on multimedia content and platforms (distribution, dialogue, SEO) • Integrate real-time content by employees, residents, and bloggers • Embed content on your website (widgets, storytelling) How to Use Real Time & Multimedia
  36. 36. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 40
  37. 37. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 41 Changing the Aesthetics of Travel
  38. 38. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 42 Changing the Aesthetics of Travel
  39. 39. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 43 Improving Picture Quality
  40. 40. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 44 Mobile photo editing on the go – some of my recommendations (iOS/Android): • Snapseed • Camera + • Instagram • Twitter Photo Filters Improving Picture Quality Snapseed Instagram
  41. 41. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 45 Photo Enhancing: Snapseed Photo enhancing on Snapseed: •Basics with„Tune Image“ •Adjustable filters •Professional effects
  42. 42. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 46 Photo enhancing on Twitter: •Auto enhance •Cropping •Array of 8 different filters Photo Enhancing: Twitter
  43. 43. It‘s all about … Making Experiences come Alive! More Ideas for Multimedia Sharing
  44. 44. Making Experiences Come Alive
  45. 45. Making Experiences Come Alive
  46. 46. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 50 Audio Podcasts: AudioBoo Podcasts via AudioBoo: •Capturing sound impressions •Conducting interviews •Ranks well in Google!
  47. 47. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 51 Sophistication in Travel Videos http://youtu.be/-BrDlrytgm8
  48. 48. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 52 It doesn‘t always have to be YouTube: •Sophisti- cated videos •Danger of oversharing on your channel Video Processing: YouTube
  49. 49. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 53 Immediate Experiences on Video Show what your guests might experience! Source: @agriturmarciano, @ruralgia, youtube.com/familienbauernhof
  50. 50. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 54 Video processing on Vimeo: •Upload via iOS •Editing of info and preview pic •But: extra sharing needed Video Processing: Vimeo
  51. 51. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 55 Video processing on Telly: •Twitter •Effects! •Upload via app (more control) •Extremely fast upload Video Processing: Telly
  52. 52. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 56 Video editing on Splice: •Assembling video clips and photos •Mix for multiple audio tracks •Easy and intuitive Video Editing: Splice
  53. 53. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 57 •Deliver vivid impressions with Vine‘s 6 seconds videos! •Creative effects with simple cutting •Storytelling in the loop •Instant replay on Twitter profiles & Storify! Short videos: Vine Source: @BeckyMcCray
  54. 54. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GÜNTER EXEL 63 Download me www.j.mp/pttc14-storytelling twitter.com/guenterexel twitter.com/twitt_consult twitter.com/TravelLiveCC facebook.com/guenterexel google.com/+günterexel google.com/+TravelLiveCC www.guenterexel.com, www.TravelLive.cc Follow me

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