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Indusmedia

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Despertando mentes al Marketing Digital en la empresa industrial. Presentación de la estrategia de Guardian en Indusmedia 2011

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Indusmedia

  1. 1. Despertando mentes al Marketing Digital en la empresa industrial Donostia, 20 de Octubre 2011 @cristalyvidrio
  2. 2. Guardian – Glass, Auto & Building materials. – Europa: Glass y auto. – España: • Fabricación de vidrio para arquitectura: arquitectos. • Fabricación de vidrio para hogar: consumidor final. • Guardian Express: colocación de parabrisas con más de 100 talleres en España: consumidor final.
  3. 3. Cómo empezó todo…. Dirigida a arquitectos
  4. 4. Cómo empezó todo….
  5. 5. Cómo empezó todo….
  6. 6. 1er Plan de acción: SEO – Formación de un grupo integrado por los distintos negocios y departamentos interesados. – Primer curso de formación en Marketing digital • Herramientas para diagnosticar nuestras web. • Posicionamiento de las distintas páginas /objetivos • Google analytics • Google adwords • Reputación online: monitorización marcas
  7. 7. 1er Plan de acción: SEO
  8. 8. Primer acercamiento a Redes sociales
  9. 9. Guardian Sun – Primera campaña publicidad en medios masivos.
  10. 10. www.guardiansun.esDirigida a consumidor final y ventaneros
  11. 11. Localizador de instaladores Guardian Sun
  12. 12. www.guardiansun.es – Aplicando conocimientos SEO. – Links del sector – Campaña de adwords – Mejora del porcentaje de rebote: 35 % al 0.5% – Mejora de objetivos: 30% al 75% en los últimos meses – Contenidos de terceros: testimonios
  13. 13. 2º Plan de acción: Redes sociales, blog,… – Colaborando con departamento legal. – Con una estructura y objetivos claros. – Teniendo claro con quién queremos crear una relación. – Dejando claro los roles y responsabilidades. – Community Managers vs Community manager
  14. 14. 2º Plan de acción: Blog – No existía referente claro en temas de vidrio. – Acercarnos a consumidor final – Formar a los que tienen contacto con consumidor final: carpinterias metálicas. Blog Corporativo
  15. 15. 2º Plan de acción: Blog – Personal senior de Guardian: – Diferentes secciones para dar cabida a diferentes negocios • RRHH • Usos del vidrio: auto, arquitectura y hogar. – Divulgación general a consumidor final, arquitector y a carpinteros. – Redirección a otras web y perfiles de Guardian.
  16. 16. 2º Plan de acción: Twitter Express Arqui y Hogar www.guardianexpress.es• Arquitectural: @GuardianExpresswww.sunguardglass.com @GuardianArqui Blog• Consumidor Final: Corporativowww.guardiansun.es RR.HH. @GuardianHogar www.guardian.com.es/gente @GuardianRRHH
  17. 17. 2º Plan de acción: Twitter – Divulgación blog. – Crear comunidad: dialogar, compartir información. – Apoyar a actores de la cadena activos: ayudarles a aumentar su visibilidad en este medio. – Detectar posibles influencers.
  18. 18. 2º: Plan de acción: Twitter
  19. 19. Pasos siguientes
  20. 20. Linkedin – Búsqueda de candidatos para RRHH – Identificar grupos de interés ( arquitectos, diseñadores). – Ofrecer formación en vidrio. – Escuchar lo que les interesa. – Identificar cuestiones que nos ayuden en el blog.
  21. 21. You Tube
  22. 22. Continuar monitorización – Detectando qué se dice de nuestra marca ( campaña). – Detectando foros, blogs de referencia. – Detectando portales de presupuestos • Carpinteros activos en este medio. • Posibilidad de apoyar a nuestros instaladores en este medio. • Detectando potenciales clientes – Ayudándonos a saber lo que preocupa al consumidor.
  23. 23. Seguir avanzando – Escuchar – Dialogar – Asesorar – Innovar
  24. 24. Emunoz@guardian.com@cristalyvidriolinkedin.com/in/evamunozrubio

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