YouTube Video Marketing Training Resource Guide


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Click Here To See Gregg Towsley's YouTube Video Marketing Guide

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YouTube Video Marketing Training Resource Guide

  1. 1. YouTube Video Marketing Guide Call Today And Request A Quote 310-909-8835Video Upload Optimization A. Keyword Research a. Google Suggest b. Google Trends c. Google Insights d. Google Free Keyword Research Tool B. Write a great title and include focused keyword C. Write a description a. Write 100-200 word description including focus keyword content b. Place URL (include http://) at the beginning of description c. Add a strong "call to action" at the bottom including destination URL d. Add focused keyword (s) tags - Dont list too many keywords, it dilutes the message. Pick 2 or 3 keywordsVideo Syndication - Steps To Success A. Awareness a. Send a YouTube Bulletin – YouTube Status Update b. YouTube Inbox – Send an email to YouTube contacts c. Socialize Video – Facebook Embed, Pinterest Embed, Twitter, LinkedIn, Google+, HootSuite scheduled reoccurring posts B. Add (embed) video into Blog and include transcription after or before video as content. Trick – Include a link (good anchor text) to the YouTube video (promote blog post C. Email Marketing – Send to video to email marketing list D. Social Bookmarking a. Bookmark the video URL
  2. 2. b. Bookmark the blog post c. Bookmark the channel d. Bookmark the playlist e. Best Bookmarking Sites – Digg, Delicious, Folkd, StumbleUpon, Reddit, etc f. Social Bookmarking Automation and Resources (4 tools) 1. 2. 3. 4. SubmitInMe.comE. Video Responses a. Create a video response to your target video. (response cannot be from your YouTube account/channel) b. Submit your video response to other highly related relevant videos c. Get video channel owner to accept video responseF. Link Building a. Get in-bound links to video and video channel b. Build your link to the long URL NOT the shortened URL c. Use your keywords as anchor text d. Link Building Resources/Ideas 1. - Link Wheels - Video On How To Create A Link Wheel 2. Article Marketing 3. Press Release 4. Blog CommentingG. Embed video on blogging sites a. Set up a new free account and embed video with detailed description focused on keyword and link back to video b. c. d. e. SquareSpace f. SquiduH. Create presentation a. Create slides or PDF’s of your video content b. Embed Youtube video into presentationI. Annotations a. Add annotations (hyperlinks) at beginning, middle, and end. You can only link within YouTube b. Use call to action in your annotations c. Like, Subscribe, Comment, Watch d. Use an annotation at the end of your video to get people to click to your next video, playlist, or channel.J. Playlists
  3. 3. a. Create and setup a playlist b. Be specific to your keyword topic c. Build a playlist of the top 5 best videos on your topic d. Put your video in the middle of the playlist e. Edit Title, Description, Keywords for your new playlist f. Promote/social bookmark your playlist unique URL (Your playlist will have a unique URL) K. Transcript a. Upload a transcription of your video b. Use (or other transcription service) to get transcription of your video c. Submit in .txt file format d. Add transcription under captions and subtitle L. Press Release a. Submit a press release b. YouTube videos are newsworthiness! c. There are over 100 press release sites and article marketing sites to promote your press release d. Press release writing and submission resource: M. Video Responses a. Yes, We want video responses on OUR videos, YET, we can create a video response to other peoples videos. Try to get video responses to your video. b. Ask partners to create a video response to your video c. Accept the video response N. Pay Per Click Video Promotions a. Google PPC or CPM Video Advertising b. Goto c. Connect Google Adwords AccountThings To Remember A. What Gets Video Ranked in Search a. Search Relevancy b. Video Engagement c. Authority B. Use tools for automation a. Tube Promoter b. Tube Toolbox c. Tube Fool d. Tube Mogul C. YouTube is a Community! a. Friends, Subscribers, Comments, Sharing Matter D. Views Dont Equal Traffic
  4. 4. E. Call To Actions Work – Explain Why and HowAdditional Internet Marketing Resources Social Media Training Guide (mindmap) Blogging Basics (mindmap) Video Traffic Academy (Affiliate Link) TACTWSI LinkedIn Training Mind Map LinkedInfluence (Affiliate Link) CTWSI