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Google Local Services Ads Webinar by Grow Plumbing


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Google Local Services Ads Webinar Replay

April 30th, 2018 by gtowsley | Edit this entry Leave a reply »
Webinar/Workshop Resource Kit
Below is the recording, presentation slides, blueprint worksheet, and case study from our recent “Google Local Services AdsWebinar”.

Interested or Need Help?

Call 310-909-8835 or Click here to schedule a phone call!

Download Marketing Blueprint Worksheet
*Download Instructions*
1. Open Link - Click Here
2. Goto ‘File’ on the main menu (top left)
3. Click ‘Download As’
4. Select ‘Microsoft Excel .xlxs’

Case Study – Courtesy Plumbing

One year ago, Courtesy Plumbing came to Grow Plumbing hoping digital marketing could provide a more sustainable and cost efficient lead generation strategy. We deployed the above blueprint and based upon the increase in phone calls, revenue is up a huge amount year over year. View Case Study

Published in: Business
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Google Local Services Ads Webinar by Grow Plumbing

  1. 1. Google Local Services Ads “Coming To A Location Near YOU!”
  2. 2. ● What is Google Local Services Ads? ● Who can participate in Google Home Service Ads? ● What cities are live with Google Home Service Ads? ● How it works? ● How Google Charges for Home Services Ads? ● How to prepare for Home Services and be on the early waiting list once it arrives at your market? Agenda
  3. 3. What Are Goole Local Services Ads
  4. 4. Google Local Services Ads History ● Launched 2005 ● 7 California Cities - January 2017 ● June 2017 Philadelphia Launched ● Aug 2017 Phoenix & Seattle ● Nov 2017 – 20 Cities Launch ● Country Wide?
  5. 5. What’s the problem?
  6. 6. 10 Business Verticals Plumbing HVAC Locksmiths Electrician Garage Door Roadside Assistance Auto Glass Painting Handyman House Cleaning
  7. 7. Change & Testing
  8. 8. Where Are Google Local Services Ads •San Francisco •San Diego •Los Angeles •Sacramento •San Jose •Stockton •Philadelphia •Phoenix •Chicago •Washington, DC •Atlanta •Seattle •New York •Boston •Miami •Denver •Las Vegas •Minneapolis-St. Paul •Orlando – Daytona – Melbourne •Pittsburgh •Portland •San Antonio •St. Louis •Tampa – St Petersburg – Sarasota •Dallas •Charlotte •Cincinnati •Atlanta •Detroit •Columbus •Milwaukee •Grand Rapids – Kalamazoo – Battle Creek •Oklahoma City •Birmingham •Louisville •Harrisburg – Lancaster – Lebanon-York Albuquerque – Santa Fe •Richmond-Petersburg •Greensboro – High Point – Winston Salem •Norfolk – Portsmouth – Newport News •Ft. Myers – Naples •Memphis •Dayton •Columbia •Charleston •Tulsa Live Cities Going Live
  9. 9. How Google Home Services Ads Work? (3 Step Process)
  10. 10. How It Works
  11. 11. Call or Send Request
  12. 12. Zip & Job – Step 1
  13. 13. Describe The Job – Step 2
  14. 14. Timeframe – Step 3
  15. 15. How It Works (As Business Advertiser)
  16. 16. Turning Ads On & Off
  17. 17. Profile Page
  18. 18. How Google Charges? ● No Formalize Billing System Built By Google ● Set A Weekly Ad Budget ($1000-$2000) ● $23 Per Lead (moving target $19-$39/lead) ● A Monthly Itemized Invoice Via Email From Previous Month
  19. 19. How To Get STARTED!
  20. 20. Onboarding Your Business ● Fill in this form ● Online Credibility ● Basic Business Information ● Employees Pass Background Checks ● General Liability Insurance Coverage ● Contractors License
  21. 21. Onboarding Advice ● Receive Welcome Email ● Background Checks (Pinkerton) ● Download Mobile App ● Complete Training
  22. 22. How To Prepare For Google Home Services 1. Work with a Google Partner like Grow Plumbing 2. Wait for Google recruiting team to contact you 3. Submit your business to the online form 4. Know that there are about 30-40 companies that will be part of launch in your specific geography. 5. Know ‘best practices’ around tracking leads a. # Monthly Phone Calls b. Cost Per Phone Call c. Conversion Rate d. Best Lead Source (Google Maps, Yelp, AngiesList, HomeAdvisor, Amazon Home Services, Thumbtack)
  23. 23. Questions? Gregg Towsley Phone: 310-909-8835 Cell Phone: 617-549-5241 Email: Blog:
  24. 24. How To Build Online Credibility?
  25. 25. Process & System
  26. 26. Questions? Gregg Towsley Phone: 310-909-8835 Cell Phone: 617-549-5241 Email: Blog: