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Google Home Service Ads Overview Gregg Towsley Grow Plumbing

In 2015, Google launched Google Home Service Ads wherein a matter of minutes users can locate and contact a home services professional like plumbers, air conditioning pros, and home cleaners by typing in their zip code. As a business advertising on this platform, it is a Pay Per Lead Program. It’s a game changing product!
Next Webinar Agenda
How Google Home Services works?
What cities are live with Google Home Services Ads?
What are the next cities that are rolling out Google Home Services?
How can you get qualified and get ready for Google Home Services?
How Google charges you for this services?
Register For The Latest Information In The Form Above!

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Google Home Service Ads Overview Gregg Towsley Grow Plumbing

  1. 1. Confidential + ProprietaryConfidential + Proprietary Home Service Ads Overview
  2. 2. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential Product Overview ● The Home Service Ads show at the top of Google’s search results, when someone searches for local services. ● Appearing in the Home Service Ad is a badge of trust -- only providers who have met Google’s qualifying criteria will be featured. ● Categories: ○ Main: Plumbers, Locksmiths, HVAC, Garage Door, Electricians ○ Testing: Painters, Towing, Auto Glass, House Cleaners, Handyman ● HSA build the businesses a polished profile page, so that people can see exactly which services it offers, and the hours of operation. ● Providers are approved by Google review: Background, quality, insurance, and active license ● The Home Service advertisers get a Google guaranteed badge, access to the Home Service app, premium promotion, and more.
  3. 3. Proprietary + Confidential How does a customer find one of our pros? 1. A customer searches for one of the thousands of search terms that will trigger the ad (everything from general “Plumber” to specific “leaky faucet”) 2. If IP address or specific search (“plumber SF”) is in one of our HSA cities, our HSA ad unit shows in top three positions 3. The customer fills in details about the job and can select up to 3 providers to send a message to (on desktop search) OR clicks to call a Pro on mobile device (mobile search) 4. Pro responds with a quote or a message asking for more detail 5. Customer books job w/ pro 6. A request to leave a review is automatically sent to customer when job is finished 7. Ads are ranked by; Relevance, Reviews, and Response time What are Home Services Ads?
  4. 4. Proprietary + Confidential Product View Mobile Desktop
  5. 5. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential Ad View
  6. 6. Proprietary + Confidential Google guaranteed Click to call from ad unit Only Tier 1 is visible without scrolling Richer profile information* ● License ● BGC + Insured ● Completed jobs Google guaranteed Verified reviews Product Features
  7. 7. Proprietary + Confidential - Atlanta, GA - Los Angeles, CA - Sacramento, CA - San Diego, CA - San Francisco, CA - Seattle, WA - Stockton, CA - Philadelphia, PA - Phoenix, AZ - Chicago, IL - New York City, NY - Washington, DC Current Home Service Ads DMAs
  8. 8. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential October/November Launch/Expanded Verticals Markets - Boston, MA - Dallas, TX - Detroit, MI - Houston, TX* (TBD due to Hurricane Harvey) - Miami, FL* (TBD due to Hurricane Irma) - Riverside/San Bernardino, CA - Baltimore, MD - Charlotte, NC - Cincinnati, OH - Denver, CO - Las Vegas, NV - Minneapolis-St. Paul, MN - Orlando-Daytona Beach-Melbourne, FL - Pittsburgh, PA - Portland, OR - San Antonio, TX - St. Louis, MO - Tampa-St Petersburg (Sarasota), FL
  9. 9. Proprietary + Confidential What doesn’t cost money? ● Clicks on ad ● Viewing of profile ● Impressions ● Calls that don’t last >20 seconds, calls that are not returned Generous lead return policy: ● Area they don’t service/job type they don’t do ● Ineligible call/message - competitors, marketers, etc Lead return policy What costs money? ● Any message lead ● A call that connects a pro to a customer ● A missed call that is returned Pricing Cost Per Lead will vary by Location/DMA, and Service Provider type
  10. 10. Proprietary + Confidential ● The budget is set WEEKLY for a pro. ● The budget is the MOST they can be charged in that week ● They will only be charged for # of leads sent, up to the budget ● The pro can pause, increase or decrease the budget at any time ● The budget will carry over from the budget set the week before ○ E.g. if the budget was set at $500 it will carry over until the budget restarts on Sunday the next week ○ If the budget is changed to up or down, the most recent budget will be what is automatically started on the beginning of next week. ● When the budget runs out, the providers paid ad will stop showing and they will drop into the free listings Weekly Budgets Budgets
  11. 11. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem Proprietary + Confidential ● Only available for active HSA providers ● Up to $2,000 per job ● Has a lifetime limit for customer ● Customer must opt-in for specific job Google Home Service Amazon Angie’s List Porch Up to $2,000 Up to $2,500 (original service cost) Up to $100,000 (purchase price) Up to $1,000 All GHS pros, when customer opts in All providers/services - All providers/services - Only customers with Premium and Plus memberships Only badged providers Google Guarantee
  12. 12. Proprietary + Confidential Click Here - for Signup/Registration form ● Support Numbers ○ 866-2-GOOGLE - Ask for Home Service Ads Department ○ 650-253-0000 - Option 1, then Option 4 ● Click Here for additional Home Service Ad information Sign Up/Registration and Resources