5 Tips - Using the Internet to Boost Sales


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http://www.WSIQualitySolutions.com Use the internet to boost sales and advertise your business. Contact WSI and we will show you how and explain this proposal www.WSIQualitySolutions.com

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  • 5 Tips - Using the Internet to Boost Sales

    1. 1. <ul><li>“ 5 Tips To Get Google to LOVE Your Website & Boost More Sales!” </li></ul>by Gregg Towsley - WSI Turn Your Website Into A Profit Pulling Machine “ Maybe we can come up with a profit Scaring Scheme”
    2. 2. <ul><ul><li>5 Powerful Tips </li></ul></ul><ul><li>Search Engines – Google & Yahoo </li></ul><ul><li>Leverage Social Media </li></ul><ul><li>Pay-Per-Click </li></ul><ul><li>Email Marketing </li></ul><ul><li>Convert More customers! </li></ul>Agenda
    3. 3. WHY Internet Marketing
    4. 4. 184 million bloggers 73% of active online users have read a blog YouTube has 68 million visits/month 57% have joined a social network 55% have uploaded photos FaceBook 24 million photos uploaded daily 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
    5. 5. Paradigm Shift 43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING
    6. 6. How Do People Buy? Help People Find You!
    7. 7. Search Engine Optimization <ul><li>Prospects type in keywords in search engines (Google, Yahoo, MSN) </li></ul><ul><li>Search engines return relevant results based upon specific search term </li></ul>
    8. 8. Search Engine Optimization Free listings based on search criteria Millions of possible pages
    9. 9. TOP 10 SEO TIPS <ul><li>Pick Appropriate Keyword Phrases </li></ul><ul><li>Own your zip code – Local Business Listing </li></ul><ul><li>Incorporate specific keywords on each page </li></ul><ul><li>Page Names and Page Titles </li></ul><ul><li>Create Inbound Links </li></ul><ul><li>Label Your Links and Images </li></ul><ul><li>Make Sure Your Site is Spider Friendly </li></ul><ul><li>Site Maps and Good Navigation </li></ul><ul><li>Update Content Regularly </li></ul><ul><li>Don’t try to trick the Search Engines </li></ul><ul><li>Use H1 Tags </li></ul>
    10. 10. <ul><li>Where do you begin? </li></ul><ul><li>FaceBook </li></ul><ul><li>LinkedIn </li></ul><ul><li>YouTube </li></ul><ul><li>Bookmarks– Digg, StumbleUpon, Delicious, Twitter, StumleUpon </li></ul>Social Media Marketing
    11. 11. Paid Search Marketing <ul><li>Start generating sales or leads instantly, 100’s or 1000’s of keywords </li></ul><ul><li>Pre-qualify your customers before they ever land on your site </li></ul><ul><li>Flexible budget </li></ul>
    12. 12. Paid Search Marketing Millions of possible pages Paid listings in primary positions
    13. 13. Email Marketing <ul><li>Stay in regular contact with your customers </li></ul><ul><li>Unmatched customer targeting </li></ul><ul><li>Direct mail costs 200% more than Email Marketing Source: www.emarketer.com </li></ul>
    14. 14. Top 10 Email Marketing Do’s Don'ts <ul><li>Include a “From” address </li></ul><ul><li>Match your subject line </li></ul><ul><li>Reply email and URL </li></ul><ul><li>Unsubscribe </li></ul><ul><li>Postal Address </li></ul><ul><li>Excessive “click here” </li></ul><ul><li>Red text & capital letters </li></ul><ul><li>Avoid excessive punctuation </li></ul><ul><li>Don’t mislead recipients </li></ul><ul><li>Spam words </li></ul>
    15. 15. Click Through Reporting <ul><li>Who is opening your email? </li></ul><ul><li>What links are they clicking? </li></ul><ul><li>Who is forwarding your email? </li></ul>
    16. 16. Three Examples
    17. 17. Conversion Marketing “ Virtually all web sites have a persuasive purpose. To change what people think and cause action, you need to first clarify your target outcomes and then make sure everything leads to those outcomes.” Question: If an industry standard for conversion is 2%, what might you ask? Answer: What am I doing that is driving 98% of my audience away? People buy with emotion and then use logic to justify the decision!
    18. 18. What is Conversion Marketing? <ul><li>Understand visitor behavior </li></ul><ul><li>Make the right SEO decisions </li></ul><ul><li>Buy the right keywords </li></ul><ul><li>Where are they in their buying cycle </li></ul><ul><li>ROI reporting (goals and eCommerce) </li></ul>
    19. 19. Understand Visitor Behavior <ul><li>Visual interface </li></ul><ul><li>Understand visitors at a glance </li></ul><ul><li>Each link show % visitor clicked </li></ul>
    20. 20. Target the Right Markets
    21. 21. Deliver a Conversion Lift
    22. 22. <ul><li>Call Now! </li></ul><ul><li>Buy it Now! </li></ul><ul><li>Offer Expires </li></ul><ul><li>Free Report </li></ul><ul><li>Limited Time </li></ul><ul><li>Click Here </li></ul><ul><li>Short Time Only </li></ul><ul><li>Free Shipping </li></ul><ul><li>Free Report </li></ul><ul><li>Add to Cart </li></ul>Call to Action
    23. 23. THANK YOU! Gregg Towsley [email_address] www.WSIQualitySolutions.com 310-909-8835
    24. 25. Goals and Conversion Report <ul><li>Conversion rate </li></ul><ul><li>Exit rate </li></ul><ul><li>Revenue per visitor & total revenue </li></ul><ul><li>ROI Tracking </li></ul>
    25. 26. Google’s Golden Triangle
    26. 27. Adding Audio <ul><li>Conversion Statistics </li></ul><ul><li>Increases in… </li></ul><ul><li>Time Spent Viewing by = 59% </li></ul><ul><li>Click Throughs by = 104% </li></ul><ul><li>Information Retention by = 225% </li></ul><ul><li>Great for Podcasts </li></ul><ul><li>Example Sites: </li></ul><ul><li>www.netspotaudio.com </li></ul><ul><li>www.instantaudio.com </li></ul>
    27. 28. Live Chat and Click to Call <ul><li>Increase Sales </li></ul><ul><li>Look Bigger/Professional </li></ul><ul><li>Never Miss a Call </li></ul><ul><li>Job Screening/Surveys </li></ul><ul><li>Example Sites: </li></ul><ul><li>www.wsisuccess.com </li></ul><ul><li>www.wsilivechat.com </li></ul><ul><li>www.ifbyphone.com </li></ul>