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Growth hacking case studies

  1. 1. Growth Hacking Case Studies By: Greg Lenz CEO Reverse Infomation
  2. 2. Facebook -Dominate your target market -20% of students had to sign up before college would go live -Search email contacts at signup -Recommend friends on demo data & school -Add a photo (invested) -"How to use" feature education once live -First time back "Suggested Friends" in layout of newsfeed -People you may know emails Read more: Facebook Case Studies 1 and 2 (video)
  3. 3. Twitter -Super Simple Signup -Find Friends -5-10 Auto Selected Follows -People You May Now Retention Emails -30 Followers Magic Number For Daily Use -People You May Know Auto Suggest Read More: Twitter Case Study
  4. 4. Youtube -Built On Top of Existing Networks -Leveraged Myspace and Facebook -Created Embeddable Videos For Every Network -Monthly Prize Contests -Partnered with Content Creators -Ease of Use / Ease of Shareability -Subscriptions for Retention -Let Users Make Money -Comments for Engagement
  5. 5. AirBNB -Stealing Craigslist -Filled their marketplace with listings -Posted native listings to Craigslist -Created thousands of gmail addresses to fly under the radar -Scaled on top of a pre-built 2 sided platform Read More: AirBnB Case Study
  6. 6. Paypal -Scaled on top of existing platform (eBay) -Created a bot that purchased eBay products -Bot demanded to use Paypal for payment to sellers -Traditional advertising failed -Spent marketing budget giving every new user $10 to sign up
  7. 7. LivingSocial -Scaled on Facebook and Twitter -When Customer Buys It's Shared To Both -When 3 Friends of Customer Buy, He or She Gets The Deal For Free -The Customer Could Also Send Out An Email To Their Contacts Read More: LivingSocial Case Study
  8. 8. Dropbox -Sign Up Driven Homepage -Easy Signup Process (Desktop or Browser) -Referrals (500MB Increase in Storage) -Social Follow (125MB Increase in Storage) -Super Simple Sharing (Only a link needed) -Gamification (Dropguest, complete puzzles for free storage) -Multiple Devices (Availability Everywhere) Read More Here: How Dropbox Hacked Growth
  9. 9. Hotmail -Early Days of The Internet -First Browser Based Email Service -Free Service, Didn't Want To Spend on Traditional Advertising -Put, "P.S. I Love You. Get your free e-mail at" at the bottom of every email. -Created A Viral Loop Read More: Hotmail Case Study
  10. 10. Apple iPhone -Took a huge risk -Brand new mobile hardware -New distribution model for software -"Sent from my iPhone" at the end of each message -Helped them sell 316 million iOS devices -Made consumer hardware a fashion statement -Built exclusivity into the message
  11. 11. Zynga -Built on top of existing platform (Facebook) -Gamification -Leveled Users Up When They Invited Friends -Created Competition Amongst Friends -Played To Vanity (Social Value) Read More: Zynga Case Study
  12. 12. Linkedin -3 Main Channels: (Email Invitations, SEO, and Homepage) -Decreased Friction for Organic Searchers instead of Email Invites -Invite Drip Campaign Formula: (invites sent = % of new users that invite x average # of invites sent/inviter) -Focus On Strengths -They Focused on Increasing Activity of Already Active Users over Onboarding Inactive Users Read More: LinkedIn Case Study
  13. 13. Instagram -Public By Default -Asymmetric Follow Model (Twitter vs Facebook) -Used Speed As A Weapon -Cross Network Posting Read More: 4 Ways Instagram Hacked Early Growth
  14. 14. Hubspot -Created an Entire New Marketing Strategy -Best Content Marketing On The Planet -Resources To Help Entrepreneurs (Self- Generating Demand) -Pioneered Webinars, Ebooks, and Blogging -All Resources In Once Place (SEO, Landing Pages, Analytics, and Blogging Platform) -Attacked Conventional Marketing
  15. 15. -Solved A Real Problem (Personal Finance) -Content Rich Personal Finance Blog -Extensive SEO Strategy -Traditional Public Relations -Guest Blog Posting and Tons of Landing Pages -Content Partnerships (Motley Fool) -Consumer Advocacy Email Alerts (Retention) -Leveraged Facebook and Twitter (Shareable) -Created Anticipation through a 20,000+ Waiting List Read More: Mint Case Studies 1, 2, 3
  16. 16. Know Anymore? Leave me a brief summary and a link to the article in the comments