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GSWRC Cookie training 2013


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GSWRC Cookie training 2013

  1. 1. Welcome to Girl Scout Cookie Program Training November 12-17, 2012
  2. 2. Your SaleWho, What, Where, Why and How
  3. 3. Anythingwhen she’s part ofthe worlds largestgirl-led business!
  4. 4. Who can sell Girl Scout Cookies? All registered Girl Scouts can sell cookies if they have parental permission.
  5. 5. America’s Best Cookies! Thanks-A-Lot™ Mango Crèmes Shortbread Lemonades™Shortbread cookies dipped in rich with NutriFusion™ Traditional shortbread Savory slices of shortbread with a fudge and topped with an Vanilla and coconut cookies cookies. refreshingly tangy lemon flavoredembossed thank you message in filled with a tangy mango icing. one of 5 languages. flavored crème enhanced with nutrients derived from fruits. Thin Mints Peanut Butter Patties® Caramel deLites® Peanut Butter Crispy chocolate wafers Crispy vanilla cookies layered with Vanilla cookies coated in dipped in a mint chocolaty peanut butter and covered with a caramel, sprinkled with Sandwich Crisp and crunchy oatmeal coating. chocolaty coating. toasted coconut, and laced cookies with creamy peanut with chocolaty stripes. butter filling.
  6. 6. Reduce Waste By eliminating the carton on Thanks-A-Lot and Lemonades, Girl Scouts of the USA and ABC Bakers are taking more than 300 tons of paperboard out of the waste stream annually.
  7. 7. New packagingPlus the new packagedesigns for Thanks-A-Lotand Lemonades makes themeasy to stack at booth sales!
  8. 8. OF SUCCESS INTRODUCING MangoVanilla and coconut cookies with a refreshingly tart mango fruit Crèmes crème center • #1 cookie variety in retail cookie aisles and highest growth category • Mango is popular, super fruit flavor and favorite of growing Hispanic population • Addition of Nutrifusion marries indulgence and healthy categories
  9. 9. Zero trans fats No hydrogenated oils No preservatives Real coconutMango Crèmes 15% RDI of vitamin B1 5% RDI of vitamins A, C, D, E and B6
  10. 10. Sustainability • Official member of the Roundtable on Sustainable Palm Oil (RSPO) • Palm oil sourced exclusively from members of the RSPO to encourage sustainable farming practices • Starting in 2012, we will incorporate mass balance sustainable palm oil in our Girl Scout cookies • We also are purchasing Green Palm certificates to cover 100% of our projected palm oil requirements for the 2012-13 season Girl Scout Cookie season
  11. 11. ABC Driving GSC Sale Growth 7% 6.5% 6% 4.7% 5% 4% 3.6% 3.4% 3.3% 3.1% 3% 2.5% 3.8% 2.9% 2% 0.7% 0.7% 2.0% 1% 0.0% 0% -0.4% -1.4% -1.2%-1% -0.7% -1.0% -2.0%-2% -2.0%-3% -2.5% 05-06 06-07 07-08 08-09 09-10 10-11 11-12 ABC LBB Total GSC Sale
  12. 12. 9 out of 10 consumers will buy if asked! Dollars $200,000,000 $150,000,000 $100,000,000 $50,000,000 $0* GSUSA, IRI Grocery Store Data - 52 weeks ending 1st Qtr 2012
  13. 13. The Girl Scout Cookie Sale 5 Key Skills
  14. 14. When does the sale start? Order Taking: January 1, 2013 Initial Deliveries: February 18-22, 2013 Booth sales begin: February 22 , 2013
  15. 15. How do we sell cookies? Booth Direct Sales Sales Online Marketing Order Taking
  16. 16. Goal Setting• The Goal Setting process is extremely important to the success of the Cookie Sale• Goals start at the Council level• Service Unit Goals• Troop Goals• Each individual Girl Scout’s Goal
  17. 17. Council goal for 2013….2% increase in sales!! 1,405,020 packages! Per Girl Average Goal 148 packages per girl 190 more girls selling
  18. 18. Money Matters!Council ProgramsCamps and PropertyStaff and SupportTroop activitiesCommunity ProjectsGold, Silver, Bronze awards
  19. 19. Cookie Materials • Engage and inform girls and their families • Make sale as easy as possible to support • Provide multiple formats for busy volunteers!
  20. 20. Resources For Girls
  21. 21. INTRODUCINGCOCO!Online “Cookie Command”center for girls• Goal Setting• Sale Planning• Consumer Marketing• Community/Sharing
  22. 22. Goal Setting• View recognitions and set package goal• Track progress• Set reach goals• Monitor performance within troop• Cheer on troop teammates
  23. 23. Sale Planning• Develop an activity plan• Track progress against plan• Earn and display 5 Key Skills activity bling
  24. 24. Consumer Marketing • Send e-cards to friends and families • Collect orders online • Maintain contact database for use next yearSend Out 12 emails through online marketing in CoCo to earn the Online patch!
  25. 25. Community• Share achievements with troop• Cheer on troop teammates• Social media sharing for teens• Volunteers can share news and tips with girls and families
  26. 26. Multi-Purpose, Custom Order Card • Features our council’s recognition program • Includes information about COCO, the new online goal setting, planning and marketing app for girls
  27. 27. Resources For Families
  28. 28. Online Family Engagement Ways to Program Support Benefits/ Your 5 Key Skills Girl Scout “Ask Me Family About My Activities Girl Scout” Tools
  29. 29. Resources For Volunteers
  30. 30. Digital Resources for Easy Access • Family Involvement Materials • Sample Session Plans by Grade Level • Troop Goal Setting App • Send girls online “cheers” and share information through COCO
  31. 31. Volunteer Toolkit• Guidance for training, goal setting, order- taking and booth sales• Activity ideas that link to 5 Key Skills
  32. 32. Volunteer Toolkit
  33. 33. New Art GalleryDownload excitingimages in high or lowresolution from ournew online artgallery
  34. 34. Smart Cookie UVolunteers train on their own time with unlimitedonline access to cookie program info.
  35. 35. Click on the Cookies icon and then click on “Planned Order”.  Planned Orders are an estimate of what cookies a troop will need through the week.  Use this function to order cookies to restock a troop’s cookie inventory.  Order placed to Cookie Cupboards ◦ Planned orders are used to help guarantee the availability of the cookies your troop needs from a specified cupboard. ◦ Planned orders can be adjusted at the time of pick up depending on the cupboard inventory ◦ Must be ordered by Sunday at midnight.SNAP – Planned Orders
  36. 36. Our Recognition Program Early (Initial) Recognition Order ◦ Must create if any girl sells at least 155 packages on her initial order NO EARLY RECOGNITION ORDER PLACED = NO T-SHIRTS!!!
  37. 37. Council name andSleeve art !
  38. 38. Key Points for Family Training Have FUN! How To Get Help Online Resources Skill Building Goals Cookies SafetyDates
  39. 39. • Each Service Unit Goal: see handout• Service Unit Successes last year
  40. 40. Fun for girls!• 100 Mystery Houses• Operation Cookie Drop – March 23rd• Bling Your Booth Contest• Cookie Carnivals!
  41. 41. • COOKIE CUPBOARDS• Open February 22 – March 24 – place PLANNED ORDER IN SNAP• Updated list available in January on website.• Obtain full cases ONLY.• Last two weekends may get box mixture to equal 1 case.• Return policy only first 4 weekends. Unopened cases may be returned to original cupboard up to 25% of order.
  42. 42. New Banking Procedures – ACH What is this?• ACH - Automated Clearing House is an electronic network for financial transactions in the United States. ACH processes large volumes of credit and debit transactions.
  43. 43. Why the Change?• 3 banks we currently work with are not found in every county we serve (67 counties).• Over 4,000 deposits have to be manually entered prior to beginning collection process.• Over 50 deposits made annually have no troop number on them and cannot tie them to a troop.• Takes up to 2 months after deadline to go after leaders and parents that owe money.• Over 100 refunds due to overpayment.• More than 65% of councils are using this method for troop payment.
  44. 44. How will this work?• Troops will deposit cookie money weekly/ often directly into their own troop bank account. Checks should be made out to the Troop #.• Final parent payment to leader is March 27th.• Leader fills out UDF (Uncollectible Debt Form) on parents who have not paid by April 3rd!• 75% sweep of funds (less troop profit and less any UDF’s) on April 16th.• 25% sweep of funds (less troop profit and less any UDF’s) on April 23rd.• If you receive bad checks from customers – send in copy of check and we will CREDIT your account and we will collect on them.
  45. 45. Troop Cookie Sale Manager Agreement (front side of Form)• Explains financial responsibilities and obligations.• Hand out and collect at Service Unit training.• Must have a background check within the last 3 years with Council – if not, can go online – look for link. Cost $14.75
  46. 46. New A.C.H. FormForm! (back side of Troop Manager Agreement) • Troop leader must sign prior to taking orders. • Details steps for payment of product • Send to me immediately following training to Erlanger Office.
  47. 47. Virtual Cookie Share• Initial order – column for each girl – cookies are never picked up and they are shipped directly to OPERATION TROOP AIDE.• Girl is financially responsible for those cookies
  48. 48. Cookie Share• After initial order – booth sale cookies – these are cookies that troops will drop off to Operation Cookie Drop on March 23rd or donated to “other” appropriate organizations.• Virtual or drop off – still earns a patch.
  49. 49. What should you have received? • Girl and Troop Forms (you need to pre- pack these and have them ready for your December training). • Mango cookies for each troop. • Cookies for Service Unit.
  50. 50. What should you get tonight • SNAP Instruction Books. • Service Unit Goals • Tote Bag/t-shirt • Important Pieces to Come: • (Fayette County and NKY booths – February 1st). • Sample of each incentive (up to 185 level)
  51. 51. What’s new??•New Mango Cookies•New packaging•New packaging for Lemonades•New ACH method of payment
  52. 52. Important Deadlines• Troop Training within SU in December.• Online power points available December 5th.• Girls begin selling JANUARY 1st!• Troops initial order due in SNAP – Feb. 1st.• SU lock out - February 4th.• Send in Troop Manager Agreements/ACH ASAP to me in Erlanger.
  53. 53. Final DeadlinesCupboard managers will enter all extra cookiesobtained from cupboard (ongoing).Troops enter all girl transfers in SNAP and orderrecognitions in SNAP – due March 27th.Troops paperwork due to you – March 29th.SU lock out of SNAP – April 5th.Send in paperwork immediately following.
  54. 54. New Manager’s TrainingForms and SNAP
  55. 55. Girl Form – Parent Permission• Explains information regarding the sale.• One section must be signed and returned to the leader prior to selling.• Leaders should hang on to these until the end of the sale.
  56. 56. Girl Form – Money Envelope• Girls can fill these out at their troop training in December.• Girls should use these when delivering the cookies.
  57. 57. Girl Form – Order Card• Each girl receives an order card.• Incentives are listed on tear out section.• Girls use these to compile their orders.
  58. 58. T-1 Troop Worksheet• Use to compile all girl orders for the troop• Leader keeps these unless a parent owes money
  59. 59. Troop Cookie Manager Plan Book & Troop Disk• Checklists• Dates• Step by step guidelines• Door hangers• Thank you certificates• UDF copy
  60. 60. SNAP